The Frida Kahlo estate has signed a deal with the UK-based Infinity Brands for a new line of biscuits and sweets.
The agreement was brokered by the art licensing specialists Art Ask Agency of Barcelona, resulting in a partnership combining great taste with great art.
Infinity Brands is initially producing four biscuit food gift packs through its wholly owned brand Keep Calm And Carry On Beverage Company. This first launch also includes six different chocolate boxed sets, all decorated with Frida Kahlo’s renowned art works. The line will be unveiled at the upcoming Spring Fair.
In addition to these initial SKU’s, Infinity Brands says new lines of eye-catching gift tins filled with hot chocolate, teas and biscuits will be launched in the next few months.
“We are very much looking forward to launching our new range of beautiful Frida Kahlo biscuits and chocolates at Spring Fair (hall 5, stand 5A53),” said Darren Rickless, Managing Director Infinity Brands. “We have four beautiful biscuit gifts filled with indulgent pure butter biscuits including Eton Mess and Chocolate & Rose. Our chocolate range includes luxurious sea salt & caramel fudge, dark chocolate ginger and milk chocolate almonds.”
Maria Strid, owner of the Art Ask Agency, says her company has enjoyed tremendous success in licensing partnerships for the Frida Kahlo brand, and she expects the Infinity Brands collaboration will be equally successful.
“There is good interest from buyers at department stores, garden centres and gift stores for these lines,” said Strid. “Comfort items married with the ‘love yourself’ values of the Frida Kahlo license. A perfect match.”
Frida Kahlo was a Mexican artist whose powerful, colorful works gained worldwide renown. Kahlo died in 1954 in Mexico, at which time all of her intellectual property rights were transferred to her heirs according to Mexico’s intellectual property laws.
In 2005, the Frida Kahlo Corporation was created and Frida Kahlo’s heirs transferred all of her rights and entire interest in the intellectual property to the Frida Kahlo Corporation for the purpose of marketing the trademarks, brands, images, photography, signature and other intellectual property of Frida Kahlo.
The Corporation later engaged Art Ask Agency to help with extending the brand into a variety of categories, and since then the imagery of Frida Kahlo has graced hundreds of products around the world. In fact, just at the UK’s Spring Fair alone, Frida Kahlo licensees include Sass & Belle, Talking Tables, Temerity Jones (Sifcon), Flame Tree Publishing, Customworks Ltd, Socksmith and Signare.
https://www.thelicensingletter.com/art-ask-launches-frida-kahlo-blueprint-collection/
https://www.thelicensingletter.com/empik-launches-frida-kahlo-collection-with-art-ask-agency/
