The Licensing Letter

Product Categories

Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents

Two Tickets to a Las Vegas Show Up for Grabs in the Survey Prize Draw! If you're a fan of the amazing Cirque du Soleil, you'll want to fill out this year's Royalty Trends Survey, from The Licensing Letter. Cirque du Soleil is sponsoring the 2023 Royalty Trends Survey, offering two tickets to one of their spectacular Las Vegas shows as part of the prize package. This year … [Read more...] about Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents

Licensing Survey: We Want to Hear From You For 2023 Licensing Survey

By Gary Symons TLL Editor in Chief The Licensing Letter is launching its annual survey of the licensing industry, and we want to hear from you! So much so, that we're increasing the available rewards for those licensing pros who take the time and trouble to fill out the annual survey. We know your time is valuable, so this year, anyone who fills out the survey and … [Read more...] about Licensing Survey: We Want to Hear From You For 2023 Licensing Survey

Annual Licensing Royalty Trends Report Available Now

The Licensing Letter has released its annual Licensing Royalty Trends Report on the TLL Bookstore. And this year, the report comes with a major difference. Typically the Licensing Royalty Trends Report covers the differences in royalties and revenue, as well as changes in common licensing contract terms, from one year to the next. This year, however, the TLL team studied … [Read more...] about Annual Licensing Royalty Trends Report Available Now

Members Only: 2022 Royalty Trends Report Released in January Magazine

The Licensing Letter has released its annual Licensing Royalty Trends Report for 2022 in the January issue of TLL Magazine. And this year, the report comes with a major difference. Typically the Licensing Royalty Trends Report covers the differences in royalties and revenue, as well as changes in common licensing contract terms, from one year to the next. This year, … [Read more...] about Members Only: 2022 Royalty Trends Report Released in January Magazine

Move Over Bored Apes: IMG Signs With Okay Bears

Following its record-breaking launch, NFT project Okay Bears is now set to venture into the retail world after appointing IMG as its exclusive global licensing representative. IMG will work with Okay Bears to facilitate meaningful collaborations across all categories that reflect the brand’s values and provide Okay Bears’ active global community with new products and … [Read more...] about Move Over Bored Apes: IMG Signs With Okay Bears

Firefly Games Launches New Studio For Metaverse Development

By Gary Symons TLL Editor in Chief The mobile developer Firefly Games has created a new metaverse development studio called Metaworld Entertainment. The company's belief in the future of the metaverse is underlined by the fact the Metaworld studio will be headed by Michael Zhang, who is the current CEO at Firefly Games. “We’re providing high-quality content on top of the … [Read more...] about Firefly Games Launches New Studio For Metaverse Development

NFT Trading Plunges by 99% on Open Sea

By Gary Symons TLL Editor in Chief Just months ago NFTs were all the rage for artists, investors and many licensing firms, but this week trading in NFTs has dropped a shocking 99% on Open Sea. The world's largest trading platform for NFTs, Open Sea has seen trading plummet from $2.7 billion in transactions on May 1, to a dismal $9.34 million on Aug. 28. The figures from Fortune … [Read more...] about NFT Trading Plunges by 99% on Open Sea

NFT Licensing: Brand Central Goes Bananas With Bored Ape Deals

Brand Central, the exclusive global licensing agency for Bored of Directors, has appointed seven international sub-agents for the Bored Ape NFT collective. Working together with the licensor, NFIP Holdings, Brand Central and the network of sub-agents have already begun signing partners and engaging global retailers.   The Bored of Directors’ Sub-Agents include: Asembl … [Read more...] about NFT Licensing: Brand Central Goes Bananas With Bored Ape Deals

Who’s News: Paramount Brings on Creative Advisor for Web3 Programs

Paramount Consumer Products has engaged world-renowned photographer, entrepreneur, and social activist Misan Harriman as creative advisor for its Web3 business. As an advisor, Harriman's role is to bring his expertise as an artist and a pioneer in the creation and collection of NFTs to consult on Paramount’s established partnerships in the Web3 space, with plans to curate his … [Read more...] about Who’s News: Paramount Brings on Creative Advisor for Web3 Programs

Licensing Conferences: B&LIS Unveils Speaker Lineup for New York Event

The Brand & Licensing Innovation Summit is living up to its name with a slate of speakers on everything from metaverse licensing and NFTs to sustainability and experiential entertainment. Brand & Licensing Innovation Summit (B&LIS) North America is a two-day thought leadership conference dedicated to transforming the future of brand licensing. The summit announced … [Read more...] about Licensing Conferences: B&LIS Unveils Speaker Lineup for New York Event