Boutique Licensing Agency Cuesta Joins Forces with Trailblazing Lifestyle Brand to Expand Representation Across New Product Categories TLL Staff Cuesta Licensing, a boutique agency renowned for fostering partnerships that celebrate creativity and cultural representation, is proud to announce its new collaboration with Mah Melanin, the pioneering Black-owned lifestyle brand … [Read more...] about Cuesta Licensing Partners With Mah Melanin on Culturally Inspired Products
U.S.
Popeye Teams Up with FORCE BLUE to Champion Conservation Missions
By Allison Watkinson TLL Reporter King Features has launched a partnership with Force Blue that names Popeye the Sailor Man as the mascot for the organization's Tour of Duty campaign. As Force Blue's officially licensed spokescharacter, Popeye will serve alongside a team of marine scientists, environmental advocates and Special Operations veterans on a long-term ocean … [Read more...] about Popeye Teams Up with FORCE BLUE to Champion Conservation Missions
Gibson Issues Cease and Desist Against Trump Guitars
By Gary Symons TLL Editor in Chief US voters liked Donald Trump to elect him as the next president of the United States, but some licensors are not as fond of POTUS 47, thanks to a variety of copyright issues. This time the case involves the 130-year-old Gibson guitar company, which has issued a cease and desist order against Trump Guitars, the company behind a line of … [Read more...] about Gibson Issues Cease and Desist Against Trump Guitars
Luxe Launches First Fragrance for Khloé Kardashian
TLL Staff Khloé Kardashian has entered the fragrance industry with the launch of her first signature scent, XO Khloé. The new fragrance was created in collaboration with Luxe Brands. It debuted in late November at Harrods in the UK and will launch in the U.S. on December 1, exclusively at Ulta Beauty. Described as a deeply personal project, XO Khloé was … [Read more...] about Luxe Launches First Fragrance for Khloé Kardashian
Samsung Boosts Gamer Adoption Through New Platform
By Gary Symons TLL Editor in Chief Samsung Electronics has just launched a new platform that is boosting mobile game adoption rates by an astounding 1,000%. Anyone who has designed and/or published mobile games or software knows that the first big hurdle to get over is just getting someone to dowload and try out your app. What Samsung has done is create a cloud … [Read more...] about Samsung Boosts Gamer Adoption Through New Platform
Penn State Wins ‘Historic’ Victory in Trademark Case
By Gary Symons TLL Editor in Chief A jury has found that online retailer Vintage Brand infringed on trademarks for Pennsylvania State University, by selling unlicensed merchandise with "historic" images. Penn State had sued Vintage Brand, as well as Prep Sportswear and their founder, Chad Hartvigson. The university alleged the defendants infringed on the Penn State … [Read more...] about Penn State Wins ‘Historic’ Victory in Trademark Case
Pizza Hut Launches Limited-Edition Tomato Wine with Irvine’s Just Beyond Paradise
By Allison Watkinson TLL Reporter Pizza Hut has launched a limited-edition tomato wine to pair with its classic pizza menu in partnership with Irvine's Just Beyond Paradise winery. Crafted at Irvine's Just Beyond Paradise winery in Kansas, Tomato Wine by Pizza Hut offers an aromatic blend of fresh herbs and spices with notes of sun-ripened tomato and toasted oak. The … [Read more...] about Pizza Hut Launches Limited-Edition Tomato Wine with Irvine’s Just Beyond Paradise
Daniel Tiger Shows Its Stripes as Licensing Powerhouse
By Allison Watkinson TLL Reporter Fans of Daniel Tiger’s Neighborhood will have a lot of new ways to engage with the Emmy-award-winning PBS Kids Series. Fred Rogers Productions and 9 Story Brands, the worldwide licensing agent for the series, have collaborated with more than 25 new and existing licensees on a wide assortment of products. The lineup includes items … [Read more...] about Daniel Tiger Shows Its Stripes as Licensing Powerhouse
Youthful Innovators Highlighted at Annual Young Inventor Challenge
By Allison Watkinson TLL Reporter Several young inventors were honored at the The Young Inventor Challenge (YIC) International Championship, as it celebrated its 19th annual awards ceremony. The event was held at the Chicago Toy & Game Fair, showcasing aspiring young inventors ages 6–18 from five countries. Dedicated to fostering creativity and entrepreneurship, … [Read more...] about Youthful Innovators Highlighted at Annual Young Inventor Challenge
Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy
TLL Staff The Jackie Robinson Estate has named IMG as its global licensing agency in a multi-year partnership aimed at broadening the legendary baseball player’s legacy. The collaboration will focus on creating innovative products, brand collaborations, and experiences that honor Jackie Robinson's enduring contributions to baseball and civil rights. Robinson shattered … [Read more...] about Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy