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Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard

VP Racing Fuels added some horsepower to its licensing efforts in Europe, signing a deal with apparel company Kustom Yard. VP Racing Fuels is a global leader in performance fuels, lubricants, and additives, and has… . . . read more

Commentary: Russia Reopens Former Starbucks Outlets With Familiar Logo

By Gary Symons TLL Editor in Chief It wasn’t just Ukraine that was invaded by Russia in February, as Western brands exited the country only to see their former outlets and factories taken over by… . . . read more

Royal Mail Issues New Stamps That Are More Than Meets The Eye

Britain’s Royal Mail is launching 13 stamps to celebrate the British contribution to the Transformers franchise from Hasbro. The Royal Mail says the main set of eight stamp designs are produced in pairs and feature… . . . read more

Agency Deals: Metrostar Appointed As Licensing Agency for Suntory

By Allison Watkinson TLL Reporter Suntory Beverage & Food GB&I has appointed Metrostar as its licensing agency to manage brand extensions for its portfolio of drink brands. Suntory is the UK’s third largest soft drinks… . . . read more

Thomson Expands into India Appliance Market Through Flipkart License

The French consumer electronics brand Thomson has launched small home appliances in India, in partnership with the leading Indian retailer Flipkart.  The collaboration was facilitated by India’s leading brand licensing agency LicenseWorks, on behalf of Thomson. … . . . read more

ARTiSTORY Wins Global Licensing Rights for Centre Pompidou

ARTiSTORY continues to expand its portfolio of cultural partners, signing global licensing rights for Centre Pompidou, with initial expansion in China.  “Centre Pompidou is a cultural landmark of France and one of the top ten… . . . read more

Cuphead on a Roll With New Show, Agents, and Merch Deals

The gaming franchise Cuphead is having a breakout year in the licensing space, and has now announced new deals in its rapidly expanding portfolio. The game has already inspired the hit series The Cuphead Show, which will be… . . . read more

Products of Change To Deliver Sustainability Sessions at Autumn Fair

Submitted Content from Products of Change Products of Change has forged a strategic partnership with Autumn Fair to deliver and drive sustainability educational sessions and practice guides at the popular Birmingham retail buying show this… . . . read more

Collectible Licensing: Fanattik Inks Deal For Asmodee Game Titles

Gift and collectibles specialist Fanattik has secured a multi-territory three-year deal with Asmodee Entertainment. The gift and collectibles company Fanattik has signed a new, multi-territory deal with Asmodee Entertainment. Asmodee is a global leader in… . . . read more

Video Game Licensing: EA Sports Signs New Partnership With LaLiga

By Gary Symons TLL Editor in Chief Electronic Arts has entered into an expansive, multi-year partnership with LaLiga, the premier league for professional football in Spain. Starting in the 2023/2024 season, the partnership between EA… . . . read more


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