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Who’s News: ZAG Appoints Head of CP for Europe

Luca Bonecchi, formerly an executive with Entertainment One, has been appointed as the new Head of Consumer Product for the animation studio ZAG. In his new role, Bonecchi will be in charge of all CP… . . . read more

Sports Licensing: Legends Appointed Retail Partner For Rugby World Cup

World Rugby and its licensing partner IMG hope to repeat the consumer product success of the pre-COVID Rugby World Cup 2019 in Japan. For that reason, World Rugby has inked a deal with the same… . . . read more

Trade Shows: Dr. Seuss Unveils Available Licenses for Brand Licensing Europe

By Gary Symons TLL Editor in Chief Licensees will find Brand Licensing Europe a good opportunity to approach Dr. Seuss for new licenses, as the brand plans a major CP expansion. Dr. Seuss Enterprises is… . . . read more

Character Licensing: Horrid Henry and Madlug Team Up to Help Children in Care

The UK’s popular Horrid Henry cartoon is loaning its brand to social organization Madlug to help “care experienced children.” That phrase in the UK refers to children in care, which may be under a Compulsory… . . . read more

Amazon Marks Prime Day With Dream House in London

Ecommerce giant Amazon is launching the Prime Day Dream House in London July 6, with a slate of entertainment to mark Prime Day. Prime Day has become a cultural and retail phenomenon, rivalling Black Friday… . . . read more

British Comic Beano Celebrates 85 Years With New Campaign

The world’s longest running weekly comic, Beano, will celebrate its 85th anniversary next year with a national licensing campaign by Rocket. Beano first hit print in 1938, before the Second World War, and became one… . . . read more

Food & Beverage: Hut Group Launches Collection with UK Confectioner Swizzels

The Hut Group, the renowned direct-to-consumer platform, has launched a collection with Swizzels Matlow for their portfolio of brands. Brokered by Blonde Sheep Licensing, the license includes multiple products including apparel, homewares, gift, and much… . . . read more

Sports Licensing: Superclub and Bundesliga Launch New Board Game

Superclub, the football manager board game, today announced it has partnered with Bundesliga to launch a new official licensed expansion pack for the German football league. The deal was brokered by licensing agency IMG on… . . . read more

Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage

By Gary Symons TLL Editor in Chief Two hit shows are going on live tours, as location-based entertainment deals take off in the world of licensing. Last week The Licensing Letter reported on the new… . . . read more

Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead

The best-selling video game Cuphead will be immortalized in a new fashion collection from Zara, the Inditex Group’s popular apparel retailer. The collection is being brought out through a deal between King Features Syndicate, a… . . . read more


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