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Jazwares Extends Fortnite Licensing Deal

Jazwares, a global leader in toys and licensing, today announced its partnership with Epic Games for Fortnite toys and collectibles has been extended through 2025, in a deal brokered by IMG. Starting in January 2022, Jazwares will be the exclusive toy partner for Fortnite action figures four-inches-high and under and their compatible vehicles, play sets, accessories and more. Jazwares will also continue to produce new remote control or R/C vehicles, all of which will be compatible with Jazwares’ full four inch action figure line, and plush toys in varying sizes. Also in 2022, fans can expect to find an all-new lineup of highly detailed two inch action figures with multiple points of articulation and accompanying playsets, vehicles and accessories to build out their world of Fortnite in miniature scale. The… . . . read more

Random House Signs LEGO Book Deal

Random House has signed a deal that will see a major expansion of book titles being published and distributed globally for toy giant LEGO. Under the agreement, Random House Children’s Books will partner with AMEET Publishing, LEGO Publishing’s worldwide strategic partner, to expand the LEGO Books business, said Chris Angelilli, VP & Editor-in-Chief of Licensed Publishing, Random House Books for Young Readers. The first titles will release in Fall 2021, notably marking the first-ever publication of LEGO Books titles from Random House Children’s Books. “It’s no secret that Random House Children’s Books has admired the LEGO Group and all of its products, franchises, and films for decades,” said Angelilli. “We are absolutely delighted to have the opportunity to partner with AMEET in building a strong and dynamic LEGO Books publishing program.”… . . . read more

Massive Campaign Marks Wonder Woman 80th Anniversary

Following hard on the release of Wonder Woman 1984, DC and Warner Bros. are launching a sprawling, global campaign to celebrate 80 years of the Wonder Woman character, which is arguably more popular today than ever. The global anniversary party will launch under the ‘Believe In Wonder’ slogan, and will include worldwide events such as fan favorite digital content, new publishing releases over a variety of genres and platforms, new fashion collaborations with award winning designers, live physical exhibits, and online or in-person experiences inspired by the iconic super hero. It all started on International Women’s Day (March 8) as DC UNIVERSE INFINITE unlocked exclusive and free access to the first ever comic book headlined by the Amazonian warrior princess, and launched a Twitter campaign under the hashtags #BelieveinWonder and #WonderWoman80…. . . . read more

Minecraft Gets Physical With Scavenger Hunt

The massively popular online world of Minecraft has now crossed into the real, physical world in an innovative cross-promotion with the Australian department store chain Big W. Minecraft, which allows players to build out their own virtual worlds and environments, is considered by many to be the world’s best-selling video game of all time. Now, fans in Australia are seeing the game like never before, through a Minecraft Scavenger Hunt that mixes the digital world with the physical environment of the Big W retail outlets. The BIG W exclusive in-store Minecraft Scavenger Hunt game incorporated many of Minecraft’s favourite characters and was developed with challenges for players to explore, problem-solve and use their skill to complete the hunt, bringing all the excitement of the game to life for the first… . . . read more

Sesame Street Joins Blank Slate Art Platform

Sesame Street is the first brand to launch as part of “Blank Slate,” a new platform partnership between Champion Athleticwear and Foot Locker, Inc. The platform taps notable artists and content creators to bring exclusive collaborations to life through a unique lens. Jason Freeny and Naturel are two of the artists re-imagining Sesame Street’s iconic characters in these limited-edition styles. This week, the Jason Freeny collab debuts with adult t-shirts, hoodies, shorts, and pants featuring Cookie Monster, The Count, Bert, Ernie, Big Bird, and Elmo, and to say these are eye catching would be an understatement Freeny, a New York-based sculptor, is known for his anatomical character dissections. In other words, if you want to see what the inside of a Cookie Monster looks like, this is the collection for… . . . read more

The NBA Warms Up To Canada Goose

The internationally renowned outer wear company Canada Goose has announced a multi-year partnership to become the outerwear partners with the National Basketball Association. As part of the agreement, Canada Goose will develop exclusive designs for both players and fans every year, in a collaboration with the LA-based brand RHUDE. Canada Goose has announced a multi-year partnership with the National Basketball Association that makes Canada Goose an NBA All-Star outerwear partner.  “Canada Goose has been a coveted brand across the influential arenas of film, entertainment and sport for decades,” said Dani Reiss, president and CEO of Canada Goose. “This multi-year partnership is a significant milestone for Canada Goose and the NBA, and our inaugural design partner, RHUDE, known for a culturally impactful approach to design, is the perfect tip-off partner. While… . . . read more

Walmart Names Moose Toys ‘Supplier of the Year’

The Australian-based company Moose Toys has been named the Toy Supplier of the Year by global retail giant Walmart, during its seventh annual Supplier Growth Forum, held virtually on March 3. “It is truly an honor to be recognized with this award by Walmart, who continue to be one of our most valued global partners,” said Glenn Abell, president of Moose Toys USA. “Moose first received Walmart’s Toy Supplier of the Year award in 2015, and I am so proud of the hard work and dedication that has put Moose in a position to be recognized again as Toy Supplier of the Year for 2020. We have our strongest line up yet for 2021 across our most popular brands, including Squeakee, Heroes of Goo Jit Zu, Treasure X, Kindi Kids, Bluey… . . . read more

Cardi B Releases Doll, Then Deactivates Her Twitter Account

By Gary Symons TLL Editor in Chief The famous and sometimes infamous rapper Cardi B has released her own limited edition fashion doll, and within three minutes the doll had sold out, and Cardi B deactivated her Twitter account after a spat with fans. The release of the Cardi B doll was timed to coincide with Women’s History Month, and was put out through the newly formed enterprise Real Women Are, “a new diverse and inclusive doll brand.” The good news for Cardi B and Real Women Are is that the 10,000 copies of the limited release doll sold out within minutes. The bad news, that Cardi B quickly came under criticism by fans who complained she should be producing more music, not dolls for kids. As well, some critics have questioned… . . . read more

Breitling Creates New Collector Watch With RAF

The acclaimed Swiss luxury watchmaker Breitling, best known as the world’s leading supplier of aviation watches, has just released a watch inspired by the Royal Air Force Aerobatic Team, better known as the Red Arrows. Breitling is also a sponsor of the Red Arrows team. The timepiece released this week in partnership with the Royal Air Force exclusively features the distinctive emblems of its celebrated aerobatic team and is produced in a limited series of 160 pieces, in tribute to each Red Arrows display pilot to have flown and served in the team since its inaugural 1965 season. Breitling has a long and storied association with aviation, combined with its world-first innovations in the functionality of the wrist chronograph, which have led to its reputation as the preferred supplier to… . . . read more

LEGO Takes Kids to the Hundred Acre Wood

LEGO this week launched a superb new product for fans of the Winnie the Pooh books to embrace their nostalgia with a Hundred Acre Wood play set. The set came to life from the mind of super fan Ben Alder who collaborated on the design through the LEGO Ideas program, and was made possible through a licensing partnership with brand owner Disney. Beneath a large oak tree, complete with beehives and bees, Pooh’s house takes centre stage in the new play set. The house can be opened up to unveil a host of furniture and unique items, such as the “Pooh-coo” Clock, box of “Pooh sticks,” Tigger’s locket, and of course, plenty of honey pots—both full and empty! A.A. Milnes classic tales of Christopher Robin’s adventures in the Hundred Acre Wood have… . . . read more