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Study Says Purell Was The Pandemic’s Top Brand

According to an upcoming study by MBLM, America’s fastest growing brand in the second year of the pandemic was Purell, the leading producer of hand sanitizer.

MBLM is a marketing company that specializes in building what the company calls Brand Intimacy between brands and consumers. The company has conducted a study this year, the Brand Intimacy COVID Study that examines how consumers view various brands based on their emotions during the pandemic.

While the full study won’t be released until Sept. 8, MBLM says Purell was the brand that people say they have most increased use of during 2021, the second year into the pandemic.

“As consumers look to navigate a new phase of the pandemic that is a mix of in-person engagement and continued remote work, sanitizing products like those manufactured by Purell are essential to safely maintaining our social bonds,” stated Mario Natarelli, managing partner, MBLM. “Brands that contribute to our collective peace of mind make business possible, people confident and contribute to our ongoing economic and social recovery.”

Purell is a hand sanitizer invented in 1988 and introduced to the consumer market in 1997 by GOJO Industries. Purell was acquired by Johnson & Johnson in 2006, but was reacquired by GOJO in 2010.

During the pandemic Purell faced an overwhelming demand as it is the best known hand sanitizer on the market, and ran out of stock through parts of 2020 as shipments were prioritized for medical and hospital use. Purell more than doubled production in 2020. 

Not surprisingly, the brands placing second and third with respondents were the video conferencing company Zoom and the streaming company Netflix.

The study’s data was gleaned over the past summer as MBLM conducted a quantitative survey of 3,000 consumers in the U.S. to detail their experiences across 10 industries and 100 brands. The Brand Intimacy COVID Study focuses on highlights, insights and rankings from this survey.

If you’d like to see the full study when it’s released, you can register by clicking here.

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