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First Look At Mattel Toys From Disney/Pixar Flik ‘Luca’

Mattel has released a ‘first look’ at the first action toys to be released in their 2021 product line for Disney and Pixar’s original film “Luca”, coming to Disney+ on June 18. Set in a beautiful seaside town on the Italian Riviera, “Luca” is a coming of age story about one young boy experiencing an unforgettable summer. Luca shares these adventures with his newfound best friend, Alberto, as they take in all that the Italian summer has to offer, gelato, pasta and endless scooter rides. But the fun is threatened by a deeply held secret, as Luca and his friend are in reality sea monsters from another world, just below the water’s surface. Launching on July 1, Mattel is releasing a brand-new action figure line featuring Luca and Alberto – both as young… . . . read more

Spin Master Reports Epic Quarter

Spin Master CEO Max Rangel has just had the kind of investor call every CEO dreams of, as the Canadian toyco reported some stunning figures for revenue and profits this week. On May 5, Spin Master reported an impressive 39.3% increase in revenue for Q1 as compared to the same period last year. Gross sales increased 21.6% to US $294.7 million for the quarter, which the company says was primarily driven by higher sales in Preschool & Girls and Outdoor products. “Our performance this quarter clearly demonstrates our commitment to creating exceptional play experiences and engaging children’s entertainment through our three creative centres comprising toys, entertainment and digital games,” said Ronnen Harary, Spin Master’s Co-Founder. “It is very gratifying to see both our strong financial and operating performance this quarter compared… . . . read more

Hisense Sponsoring 2022 FIFA World Cup

Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an official sponsor of the 2022 World Cup in Qatar, creating an exclusive connection between the tournament’s worldwide audience in unique and compelling ways. “Continued investment in world-class sporting events represents Hisense’s determination to become a global brand,” said Jia Shaoqian, the CEO of Hisense Group. “It helps Hisense build stronger relationships with its global consumers and accelerates the company’s globalisation process. It also creates a solid foundation for Hisense to compete with the world’s most innovative and leading brands in order to also become a premier global brand.” Hisense is joining the roster of ‘Commercial Affiliates’ for the upcoming tournament, and will be involved in a program that will range from on-site engagement opportunities and… . . . read more

Funko Releases Six New Disney Games

Funko is once again teaming up with Disney to release six new board games for families, including Disney Mickey and the Beanstalk, Disney Pixar Toy Story Talent Show, Disney Mad Tea Party, Disney You Can Fly, ​and Disney Hidden Mickeys. Players can fly with Dumbo or Buzz Lightyear, climb a beanstalk with Mickey Mouse, and even take the It’s a Small World cruise from Disney Parks, all from the family’s dining room table. The marquee Disney it’s a small world interactive game will allow nostalgic parents to share the magic of the famous cruise with Disney Parks’s newest and youngest fans. The game is designed to follow the playful route through the Disney Parks attraction on a 3D game board, with stunning illustrated scenes from the classic attraction. All of the games are… . . . read more

Hollie Holmes Takes The Wheel At PlayMonster

PlayMonster LLC has made a big move in its licensing department, announcing Mattel’s Senior Director of Strategic Development, Hollie Holmes, is joining the company as its Global Head of Licensing. This is a new position at PlayMonster, a Wisconsin-based toy company that has grown to offer products globally. The company says Holmes will oversee the company’s global licensing business with an emphasis on the development and expansion of new intellectual property across new and existing categories. She will report to Scott Flynn, Vice President of Sales and Marketing at PlayMonster. “Hollie brings vast experience and demonstrated success in building strong licensing programs that impact business in a meaningful way,” said Flynn. “It’s a whole new level of focus for us that we expect will not only amplify our existing portfolio but… . . . read more

Who’s News: Simba Dickie Group Names New CEO

The family-owned Simba Dickie Group (SBG) has a new CEO this week, as Michael Sieber (pictured above, at left) officially handed over the reins to the toy company to his son Florian Sieber on May 1. Florian will become the third generation of the Sieber family to run SBG, since Michael and his father Fritz Sieber founded Simba Toys in 1982. Florian Sieber was named as the designated successor and co-chief executive officer of the Simba Dickie Group in a succession plan announced in 2018, and has also spent the last eight years as the managing director of the model railway manufacturer Märklin, an SBG subsidiary. “Together with a dedicated team in Göppingen, my son, Florian, has put Märklin back on track—a masterstroke, I’m very proud of him,” said Michael… . . . read more

Fanattik Adds Magic to Collection in Hasbro Partnership

Gifts and Collectibles Being Developed For Dungeons & Dragons and Magic: The Gathering Collectibles company Fanattik has partnered with Hasbro on a new line of products for its wildly popular games Magic: The Gathering and Dungeons & Dragons. As reported this past week by The Licensing Letter, those two franchises saw massive sales growth during the pandemic, as the major revenue sources for Hasbro’s Wizards of the Coast and Digital Gaming segment, which accounted for an astounding 75% of Hasbro’s profits. Together, those two games contributed $365.3 million to Hasbro’s bottom line in Q1 alone. The Fanattik’s team says it will be working with Hasbro’s  will work with the brands to develop pop culture focused gifts and collectables including money boxes, clocks, gifts, and more. “You can’t get much bigger than… . . . read more

Adidas Snags Deal With Number One NFL Draft Pick

Adidas’ bet on NFL prospect Trevor Lawrence appears to be paying off so far, as the collegiate star from Clemson was the No. 1 overall draft pick by the Jacksonville Jaguars on Thursday. Adidas announced last Wednesday—the day before the NFL draft —that it had signed the top 2021 draft prospect to a multiyear partnership. “I’ve always been a fan of Adidas and I’m excited to join the team as I take the next step in my career,” said Lawrence, who also pulled an Adidas bandana over his forehead. “Adidas’ brand attitude of ‘Impossible Is Nothing’ is a message that really resonates with me both on and off the field. We are building for the future and I can’t wait to see what lies ahead with this partnership.” In three… . . . read more

Trese Available for Licensing Through Reemsborko

The award-winning comic Trese,  from ABLAZE Publishing, created by writer Budjette Tan and artist Kajo Baldisimo, is now represented globally in all categories for merchandising by Reemsborko.  “We are delighted to have Reemsborko on-board helping create a must-have range of merchandising for Trese,” said Rich Young, Co-Founder of ABLAZE. “This is going to be great.” Trese is set in a version of Manila where the mythical creatures of Filipino folklore live in hiding among humans, and follows our heroine Alexandra Trese as she battles with a criminal underworld run by malevolent supernatural beings. Seven volumes of the comic have so far been released in the Philippines and are now being steadily republished worldwide by ABLAZE.  Trese-inspired clothing is about to appear in the US courtesy of two apparel licensees, and apparel… . . . read more

King Features Launches Cuphead Licensing Blitz

Six-Time Platinum Video Game Grows Its International Presence With New Products Including Apparel, Accessories, Novelties, Publishing and More King Features Syndicate this week announced a robust international expansion, including new agents and licensing deals for the global gaming sensation Cuphead. Ahead of the 2021 debut of The Cuphead Show! with Netflix Animation, the brand is expanding its domestic and international presence with new  products across product categories including apparel, accessories, novelties, publishing and more. Canadian development studio MDHR’s award-winning video game has been unstoppable since its 2017 release, racking up six platinum sales records, and is continuing the momentum with new licensing partners across a wide range of product categories. Fans of Cuphead and Mugman in Asia will see their favorite characters come to life with new accessories, apparel, houseware, novelties,… . . . read more


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