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Character Licensing: Wonder Woman’s 80th Anniversary Inspires New Licensed Activations

Actor Gal Gadot and her hit character Wonder Woman are inspiring a wide range of new licensed collections, with three appearing over the past week alone. It’s all part of a massive, global campaign to… . . . read more

Entertainment Licensing: The Ultimate Xmas LEGO Set, Based On The Ultimate Xmas Comedy

By Gary Symons TLL Editor in Chief LEGO has created a successful niche industry for itself by producing building sets based on popular TV series and shows, and with the new Home Alone set, it’s… . . . read more

Celebrity Licensing: WWE Pumped Over License Extension With Mattel

World Wrestling Entertainment (WWE) says it’s pumped over a newly signed, multi-year extension of its global master toy agreement with Mattel. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy… . . . read more

Innovation: Spin Master Creates $100 Million Toy Tech Venture Fund

Canadian-based global toy giant Spin Master Corp. is placing a $100 million bet on the future, creating a venture fund for innovation. The toyco announced the new fund this week, saying it’s goal is to… . . . read more

Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye

Semaphore Licensing has signed up a hugely influential TikTok star, who promotes toy products to more than 9 million followers. Faye is a model and actress who migrated to TikTok, creating short videos about various… . . . read more

Character Licensing: Hot Wheels Develops High End R/C Version Of New Batmobile

The world is getting a new Batman, so why not a new Batmobile? And in this case, you won’t have to be a secretive billionaire playboy to afford it. Mattel’s Hot Wheels division has pulled… . . . read more

Video Game Licensing: McLaren LEGO Racer Tears Up The Track In Asphalt 9

It’s no surprise to see a McLaren Senna GTR on the track in the popular Asphalt 9: Legends video game. After all, it’s one of the fastest supercars in the world. But in this case,… . . . read more

Sustainable Licensing: Smiley Gives The Planet Something to Smile About

The brand extension company Smiley says it has adopted an “Earth first” business strategy that puts sustainable practices first and foremost. Called the 2023 Future Positive campaign, Smiley says the company’s goal is to become… . . . read more

Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection

The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under… . . . read more

Character Licensing: Playmobil Makes An Aston Martin DB5 For Bond … James Bond

Just in case you need a toy car with machine guns, bulletproof bulkheads, and ejector seats, Playmobil has you covered with an authentic replica of the legendary Aston Martin DB5 from Goldfinger. The car is… . . . read more


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