By Allison Watkinson TLL Reporter Safilo Group has launched a multi-year partnership with Victoria Beckham's fashion brand to design, manufacture and distribute licensed eyewear. Running for ten years, the global licensing partnership will offer a full range of branded luxury eyewear with designs for both optical and sun use. Victoria Beckham's eponymous fashion brand … [Read more...] about Safilo Group Signs Multi-Year Eyewear Deal with Victoria Beckham
Eyewear
Safilo and Under Armour Renew Eyewear Licensing Partnership
By Allison Watkinson TLL Reporter Safilo Group and Under Armour have signed a renewal for their global eyewear licensing partnership that will extend until 2031. Through the renewed agreement, the two companies will continue to collaborate on licensed eyewear solutions inspired by the Under Armour performance brand. Designed for professional athletes and consumers, … [Read more...] about Safilo and Under Armour Renew Eyewear Licensing Partnership
Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
TLL Staff Zenni Optical, the world’s leading online eyewear retailer, has announced a new partnership with Monster Jam, marking its first venture into motorsports. As the Official Eyewear Partner of Monster Jam, Zenni aims to bring affordable and stylish eyewear to fans of the action-packed motorsport, which hosts over 350 live events annually. Monster Jam is renowned … [Read more...] about Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
Pair Eyewear Partners with The Met for Artistic Top Frame Collection
By Allison Watkinson TLL Reporter Pair Eyewear has launched a limited-edition art-inspired top frame collection in partnership with The Metropolitan Museum of Art. Pair Eyewear is a direct-to-consumer eyewear brand that focuses on developing, manufacturing and marketing glasses and accessories with their patented switchable top frame customization feature. Pair was the first … [Read more...] about Pair Eyewear Partners with The Met for Artistic Top Frame Collection
Review: All Eyes on the Amazing Gunnar Gaming Glasses
By Gary Symons TLL Editor in Chief TLL has recently covered a variety of licensing deals involving the eyeglasses manufacturer Gunnar, and over the past two weeks, we’ve been experimenting with two versions of the company’s proprietary eyewear technology. Of course, TLL is not a consumer product publication; our audience is solely made up of licensing professionals, but … [Read more...] about Review: All Eyes on the Amazing Gunnar Gaming Glasses
Millie Bobby Brown Looking Sharp and Seeing Sharp with Mondottica Partnership
By Allison Watkinson TLL Reporter The Mondottica Group has secured a partnership with Millie Bobby Brown’s Florence by Mills lifestyle brand for a full range of licensed eyewear products. Launched in 2019 by actress and entrepreneur Millie Bobby Brown, Florence by Mills is an inclusive lifestyle brand that offers a variety of beauty and fashion products. Florence by … [Read more...] about Millie Bobby Brown Looking Sharp and Seeing Sharp with Mondottica Partnership
Vigoss x Pan Oceanic Eyewear Looks Sharp, and Sees Sharp
Vigoss Announces Strategic Licensing Partnership with Pan Oceanic for Eyewear Collection By Allison Watkinson TLL Reporter The denim fashion brand Vigoss has signed a strategic licensing agreement with Pan Oceanic for branded eyewear. The multi-year agreement includes both optical eyewear and sunglasses, aiming to bring a new dimension to the Vigoss brand, the … [Read more...] about Vigoss x Pan Oceanic Eyewear Looks Sharp, and Sees Sharp
Marvel Studios and Gunnar Release Groot-Themed Gaming Glasses
By Gary Symons TLL Editor in Chief Marvel Studios and pioneering eyewear company Gunnar Optiks have just introduced officially-licensed Guardians of the Galaxy Groot Edition blue light blocking glasses. Gunnar says the Marvel Comic’s Groot Glasses are "perfect for unleashing your inner superhero and combating intergalactic threats, like the harmful effects of visible … [Read more...] about Marvel Studios and Gunnar Release Groot-Themed Gaming Glasses
Three New Eyewear Licensing Deals For EssilorLuxottica and Marcolin
TLL Staff It's been a productive month for eyewear manufacturers, as EssilorLuxottica and Marcolin reported key licensing renewals. First up, EssilorLuxottica and Dolce&Gabbana announced the early renewal of their successful licensing agreement for the development, production and worldwide distribution of prescription frames and sunglasses under the … [Read more...] about Three New Eyewear Licensing Deals For EssilorLuxottica and Marcolin
Safilo Aids Hugo Boss In Its ‘Claim 5’ Growth Strategy
By Allison Watkinson TLL Reporter Safilo Group and Hugo Boss have announced an early renewal of their global licensing agreement for the Boss and Hugo eyewear collections. The renewed agreement is intended to support the Hugo Boss company's international expansion strategy that it has labelled 'CLAIM 5'. This CLAIM 5 strategy aims to double Hugo Boss's revenue by 2025 … [Read more...] about Safilo Aids Hugo Boss In Its ‘Claim 5’ Growth Strategy