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After a Hard Day’s Night of talks, Universal Music Group’s Bravado division has reacquired merchandise rights for The Beatles. The deal sees the legendary band’s merchandise rights coming back to UMG, which is also the longstanding home… . . . read more
BeHippy, the brand that started by selling products out of a VW microbus, is now going national in a deal with L2 Brands for apparel and accessories. L2 Brands owns League Legacy, which is a… . . . read more
The world’s most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing… . . . read more
2020Brands announced this week it will be representing popular Chicago-born artist Maureen Claffy, who produces large scale, mixed-media modern art that speaks to the soul. “Her work pairs reverence for what spiritually connects us—family, love—with… . . . read more
WildBrain CPLG has secured a wave of cross-category licensees in Europe for a trio of Sony Pictures hit TV series; The Boys, Cobra Kai and Outlander. The Boys is a superhero series with a twist, in… . . . read more
In response to a growing interest in art in the licensed fashion sector, specialist apparel licensee Poetic Brands has teamed up with Britain’s National Gallery, which houses one of the greatest collections of paintings in… . . . read more
The good, the bad, and the weird concerning legal spats in the licensing industry.
Featuring: Disney, Iconix (versus New Era and its partners), an NBA prospect, Benihana, and more…
Wearables is a bellwether of the overall licensing business—not just due of its size, but also because it provides an outlet for so many of the industry’s most important property types…
For all of its challenges, the fashion licensing industry continues to post strong sales in the U.S. and abroad. Global retail sales of licensed fashion goods totaled…
With its recent deal to develop a national apparel and accessories program around classic rock bands KISS, Journey, Def Leppard and…
