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Hermès & Apple Team Up for Next Gen of Apple Watch

The fashion-technology convergence has a new dream team…

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Saban Gives Paul Frank Fashion Revamp

Move could be a model for other aging character brands…

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Olsen Twins Bring Secondary Fashion Label In-House

Is it just contractual or are the Olsens making a move away from licensing…

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New Era/MLB Player Embroidery Deal

The Major League Baseball Players Association extended its licensing agreement with Lids Sports Group granting the retailer rights to…


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Jockey Jumps Into Stores

Having long ago made the leap from underwear to socks, Jockey International is now ready to move into shoes via its new licensing deal with The Eastman Group. Athleisure is the focus of the new line, which will include slippers, flip-flops, and casual shoe styles for men and women…

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Branding, Island Style

Two brands that embrace a beach lifestyle, Tommy Bahama and Maui Jim, are summering together. Maui Jim polarized sunglasses will be sold at all Tommy Bahama stores and online, marking the first time that Tommy Bahama will sell a branded product other than its own…

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Klum Speads Color From Down Under

Heidi Klum is ready to import her colorful line of men’s underwear, HK Man, to the U.S., she told WWD in a recent interview. HK Man was launched in Australia and New Zealand and is currently available
in the U.S. online…

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Branded Baubles a Growth Area in Fashion Licensing

They’re cute, they’re furry, and they’re branded with the name of a famous fashion designer. But, c’mon, $850 for a keychain?! That’s how much you have to shell out for one of those hot Fendi Bag Bugs—assuming, that is, your name even gets called from the long waiting list of would-be purchasers. The Fendi Bag Bug is just the poster child of the luxury tchotchke, or high-priced, fashion- branded knickknack that has become the fastest growing segment of the fashion market. Other examples: Karlitos, or mini Karl Lagerfeld-shaped keychains from Fendi: $1,700; The Hermès silk postcard and envelope: $95; The wooden dice set in alligator leather case from Burberry: $3,000 Tchotchkes increase not only revenues but a company’s brand awareness and customer base. “It enables the customer to get a… . . . read more

Mass Retail Fashion Licensing Targets Men

Very quietly and with little fanfare, mass retailer Target launched Target Collective, a curated collection of Americanmade men’s fashion products from six different designers: Billykirk (bags and accessories); Owen & Fred (soap and accessories); Taylor Stitch (casual wear); Duluth Pack (bags); Locally Grown (T-shirts and hats); and Terrapin Stationers (note cards). The collection became available exclusively on on Sunday, March 15. Product prices range from $8 for a pack of “Cool Story Bro” cards from Terrapin to $270 for a leather and canvas briefcase from Duluth Pack. Some, but not all, of the items are reportedly exclusives for Target. A Shift in Strategy The collaboration between fashion designers and mass retailers like Target is nothing new. But what make this new Target collection different—at least for Target—is that it… . . . read more


Fifty Shades of Green

Lingerie company Bluebella had never done a licensing deal before deciding to make a pitch for Fifty Shades of Grey lingerie. They got the license and created two lines…

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