WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will include Sauber Motorsports, which owns and operates the Alfa Romeo F1 Team ORLEN. It also includes Sauber Technologies and Sauber Esports. The initial … [Read more...] about Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports
Apparel
OshKosh First Ever Apparel Sponsor of TIME/Nickelodeon Kid of the Year
By Allison Watkinson TLL Reporter Carter’s, Inc.'s OshKosh B’gosh brand is now the first-ever childrens' apparel sponsor of TIME for Kids and Nickelodeon’s Kid of the Year. Carter’s is the largest branded marketer in North America of apparel exclusively for babies and young children. The company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in … [Read more...] about OshKosh First Ever Apparel Sponsor of TIME/Nickelodeon Kid of the Year
Licensed Fashion Giant Erve Group Sets Up UK Subsidiary
The global fashion powerhouse Erve Group has expanded in the UK with the launch of a new, locally based company. Called Erve UK & Ireland, the new subsidiary brings more than 35 years of licensing and brand experience directly to the UK and Ireland markets. “We have been servicing the UK & Ireland apparel markets for many years through our pan-European retail … [Read more...] about Licensed Fashion Giant Erve Group Sets Up UK Subsidiary
Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks
By Allison Watkinson TLL Reporter Authentic Brands Group has signed a long-term license agreement with Tristate Holdings for Reebok in select Asian markets. ABG is a global brand development, marketing and entertainment company. It is known for building and managing entertainment, apparel, and consumer brands, as well as the likeness of celebrities. Tristate Holdings Limited … [Read more...] about Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks
Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football broadcast designed to be more kid friendly, and to attract more younger viewers for the league. The game will feature the San Francisco 49ers taking on the … [Read more...] about Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
Barbie And Fashion House Balmain Enter The World Of NFTs
Mattel this week announced the launch of an unprecedented partnership between the Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater culture, the two brands are launching a new global ready-to-wear fashion and accessories collection. The venture also marks the first time Barbie is … [Read more...] about Barbie And Fashion House Balmain Enter The World Of NFTs
North Face x Gucci Tops For Fashion Collaborations In 2021
By Gary Symons TLL Editor in Chief With 2021 in the rear view mirror, it's a good time to look at the licensing collaborations that really worked. Thankfully, the research team at Love The Sales (lovethesales.com) has done the research, and has compiled those fashion collaborations that resulted in the most demand or online searches. According to Love The Sales, the … [Read more...] about North Face x Gucci Tops For Fashion Collaborations In 2021
Cobra Kai’s Fourth Season Kicks Off New Licensing Wave by Sony
By Allison Watkinson TLL Reporter Sony Pictures Consumer Products (SPCP) has announced a large expansion to the Cobra Kai consumer products program, just in time for the holidays. In anticipation of the Cobra Kai fourth season release on December 31, SPCP has made licensing deals with several companies, including Bioworld, Diamond Select Toys, Funko, Playmates, Ripple … [Read more...] about Cobra Kai’s Fourth Season Kicks Off New Licensing Wave by Sony
Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox
By Gary Symons TLL Editor in Chief Fashion giant Ralph Lauren is diving headfirst into the metaverse, with a new release of digital fashion on the Roblox platform. Ralph Lauren last week unveiled The Ralph Lauren Winter Escape on Roblox—a first-of-its-kind holiday-themed experience allowing fashion fans to explore the world of Ralph Lauren through the metaverse. The exclusive … [Read more...] about Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox
Character Licensing: Larusmiani Unveils First Luxury Men’s Wear Collection for MGM
By Allison Watkinson TLL Reporter The luxury menswear brand Larusmiani has partnered with MGM on a capsule collection inspired by the Pink Panther films. The tailoring and clothing brand Larusmiani was founded in 1922 and features handmade clothing and accessories by expert Italian artisans using natural materials. The recently released Pink Panther collection is … [Read more...] about Character Licensing: Larusmiani Unveils First Luxury Men’s Wear Collection for MGM