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Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration

CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend.

For the second year running, the NFL and Nickelodeon are partnering on a football broadcast designed to be more kid friendly, and to attract more younger viewers for the league. The game will feature the San Francisco 49ers taking on the Dallas Cowboys during the NFL Wild Card Game on Nickelodeon on Sunday, Jan. 16, at 4:30 p.m. (ET).

Nickelodeon viewers will experience enhanced on-field graphics, augmented reality including an AR blimp that will fly around the stadium, and new takes on the pregame and halftime shows.

CBS Sports’ Noah Eagle, former NFL star Nate Burleson and Nickelodeon star Gabrielle Nevaeh Green of That Girl Lay Lay fame will serve as announcers, Nickelodeon star Dylan Gilmer of Young Dylan will be a sideline reporter, and Iain Armitage of Young Sheldon will explain penalty calls.

Bikini Bottom’s resident football star Spongebob Squarepants takes to the gridiron as part of the partnership between the NFL and Nickelodeon.

Fans can also vote on which player earns the Nickelodeon Valuable Player award through NFLNickPlay.com. The halftime show will additionally feature a special look at upcoming Nickelodeon animated series Big Nate, based on the best-selling children’s book series by Lincoln Peirce.

The NFL Wild Card Game can be streamed through the NFL app while CBS Sports’ telecast can be streamed through Paramount+ and the CBS Sports app.

As well, the NFL x Nickelodeon partnership will include the release of a new, co-branded collection. The collection celebrates both NFL and Nickelodeon fans and provides an opportunity for kids and families to showcase their fandom in a fun and elevated way.

The collection will feature designs and logos of NFL teams with a mix of ‘90s fan-favorite Nickelodeon characters from hit series such as Rugrats and Hey Arnold!, as well as pieces with the iconic SpongeBob SquarePants and Nickelodeon Slime.  The NFL x Nickelodeon collection will include t-shirts from Junk Food, socks from Rock ‘Em Socks, water bottles from Tervis, and bobbleheads* from FOCO (*pre-sale only).

The collection will be available on NFLshop.com/Nick beginning Tuesday, Jan. 11, at 10 a.m. (ET). The product will also be available at JunkfoodClothing.com and Tervis.com, as well as FOCO.com and RockEmSocks.com which will offer expanded assortments.

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