India will get access to Kodak’s innovative magnetic wireless chargers, thanks to a deal with Georgian Enterprises. The Bengaluru-based accessories maker announced the licensing partnership this week. Georgian will now be producing two new Magnetic… . . . read more
Tech Licensing: Skullcandy Pumps The Volume With Beanstalk Appointment
January 14, 2022
The trend setting audio tech brand Skullcandy has selected licensing agency Beanstalk to manage its global branding. The company says it engaged Beanstalk to help extend its brand into product categories that “unleash the power of… . . . read more
Casetify Releases New Disney Princess Line
July 19, 2021
Casetify has announce a new collection in partnership with Disney, allowing smart phone owners to unleash their inner princess. The new line announced this week comes as part of a longer campaign entitled Be Your… . . . read more
Hisense Sponsoring 2022 FIFA World Cup
May 3, 2021
Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an official sponsor of the 2022 World Cup in Qatar, creating an exclusive connection between the tournament’s worldwide audience in unique… . . . read more
ZAG’s Miraculous Signs With Disney and New Product Partners
March 29, 2021
The hit series Miraculous – Tales of Ladybug & Cat Noir has been signed on for seasons four and five, and high ratings are now driving several new licensing deals. Julian Zag, Executive Vice President, Global… . . . read more
Mic Company Shure Looks For Licensing Partners
March 17, 2021
Shure Inc. Enlists Licensing Matters Global (LMG) to Launch Worldwide Licensing Program By Gary Symons TLL Editor in Chief Shure is about as big a name as you’ll find in the microphone and audio business,… . . . read more
Tetris Waffle Maker Shows You Should Play With Your Food
February 26, 2021
Lisle Licensing takes the Tetris brand forward in 2021 The video game property Tetris and their UK-based licensing agent Lisle Licensing have launched a slate of new deals, including one for a hilarious new Tetris… . . . read more
Casetify Unveils Tech Accessories Based on Disney’s Mickey Mouse
January 11, 2021
The smartphone specialist tech accessory company Casetify is ringing in the New Year with a new collection of tech based on the beloved Disney character Mickey Mouse, who started it all. In collaboration with Disney, the… . . . read more
Back-to-School
Licensed Back-to-School Sales Expected to Rise 2.0% in 2020
August 25, 2020
Licensed back-to-school sales are expected to climb to $9.6 billion in the U.S. and Canada, according to The Licensing Letter’s estimates. With licensed retail sales up 2.0%, or $188 million, the back-to-school season is expected to help bolster recovery…
Consumer Electronics
CES Highlights
January 6, 2017
Some of the most interesting innovations to come out of CES 2017 embrace this year’s top each trends—including…