Black + Decker and Walmart Lose Appeal in Class Action Lawsuit Main Takeaways: Black + Decker and Walmart are successfully sued for selling a coffeemaker that was branded by Black + Decker, but manufactured by… . . . read more
Smoby Toys and Kärcher Partner For Good Clean Fun
September 22, 2022
By Allison Watkinson TLL Reporter ASPIRE has secured a deal with Smoby Toys for a role-play toy range based on the cleaning technology brand Kärcher. ASPIRE is the corporate & lifestyle division of the sport,… . . . read more
Thomson Expands into India Appliance Market Through Flipkart License
August 10, 2022
The French consumer electronics brand Thomson has launched small home appliances in India, in partnership with the leading Indian retailer Flipkart. The collaboration was facilitated by India’s leading brand licensing agency LicenseWorks, on behalf of Thomson. … . . . read more
Stationery Licensing: Crayola Draws Up Colorful Deal With Casely
August 2, 2022
By Allison Watkinson TLL Reporter Crayola and direct-to-consumer retailer Casely has announced a licensing collaboration for a tech accessory collection. The collection features several types of tech accessories, including phone cases influenced by Crayola’s art… . . . read more
Licensing Law: Gibson Wins Landmark Trademark Ruling For Iconic Guitar Designs
July 30, 2022
By Gary Symons TLL Editor in Chief Legendary guitar-maker Gibson has won a huge victory in a trademark case, aptly decided by a jury in Nashville, aka Music City. As a result, the court has… . . . read more
Watchmaker Depancel Posts Fast Times, With Motul Inspired Watch
July 25, 2022
By Allison Watkinson TLL Reporter The racing and automotive brand Motul has launched a new luxury watch, in partnership with car-crazy watchmaker Depancel. Motul and Depancel are both companies that are connected to … and… . . . read more
Art Licensing: Boston Museum of Fine Arts Goes Techy with TECHNO
July 19, 2022
By Allison Watkinson TLL Reporter Cultural IP licensing specialist ARTiSTORY has signed a global licensing deal between smartphone brand TECNO and the Boston Museum of Fine Arts. On July 7, the Museum of Fine Arts… . . . read more
Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub
July 12, 2022
By Gary Symons TLL Editor in Chief The Korean tech giant Samsung has just released a new Smart TV technology that opens the door for a new type of licensing. Samsung Electronics announced its released… . . . read more
Music Licensing: MDR Keeping Amy Winehouse Legacy Alive
February 14, 2022
British audio brand Roberts is collaborating with the Amy Winehouse Foundation to celebrate the late star’s legacy. MDR Brand Management is teaming up with the British audio brand Roberts to celebrate the musical legacy of… . . . read more
Trademark Licensing: Kodak Signs Partner For Wireless Chargers in India
January 20, 2022
India will get access to Kodak’s innovative magnetic wireless chargers, thanks to a deal with Georgian Enterprises. The Bengaluru-based accessories maker announced the licensing partnership this week. Georgian will now be producing two new Magnetic… . . . read more