By Allison Watkinson
TLL Reporter
Casio America and Mattel have released a licensed G-SHOCK branded watch that features imagery and colors from Barbie.
As part of Casio’s G-SHOCK product line, the Barbie timepiece comes equipped with several high-tech features to enhance its durability and functionality.
These features include shock resistance, double LED lights, 200M water resistance, five programmable daily alarms, a stopwatch, a timer and more.
Based on the company’s GMA-S110 product, the limited-edition Barbie watch model offers an intricate and layered design with a monochromatic pink color scheme.
The doll brand’s logo appears on both the band loop and the inset dial, in addition to a cute heart motif and the classic Barbie silhouette.
Offered in special packaging inspired by Barbie doll boxes, the licensed timepiece is currently available for purchase through G-SHOCK’s Soho store, select retailers and the company’s dedicated e-commerce website.
Serving as the U.S. subsidiary of Casio Computer Co., Casio America was established in 1957 to bring Casio’s selection of consumer electronics to the North American market.
This includes a a broad range of items such as calculators, keyboards, mobile presentation devices, label printers, watches, cash registers and more.
The G-FORCE watch collection from Casio Computer Co. was developed by Kikuo Ibe in 1983 with the goal of offering the most durable watch of all time.
Each watch from the line is created to resist damage from electricity, gravity, low temperatures, vibration, water and direct collisions.
Serving as the owner and licensor of the Barbie doll franchise, Mattel is a global toy and entertainment company that represents an extensive portfolio of wholly-owned and licensed brands and IP.
Specializing in children’s and family entertainment, the company offers a wide range of content, products and experiences.
This includes toys, playsets, interactive games, movies, digital experiences, TV, music, live events, experiential entertainment and more.