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Beverage Licensing: Constellation Partners With Coca Cola on Fresca Cocktails

By Allison Watkinson TLL Reporter The Coca-Cola Company has signed a brand authorization agreement with Constellation Brands to launch new ready-to-drink cocktails. The upcoming beverage is called Fresca Mixed. It is based on Coca-Cola’s American… . . . read more

Godiva Expands Licensing With Four New Sweet Deals

Leading premium chocolatier Godiva  is expanding its licensing portfolio in the U.S. and Canada markets with the launch of four new licensing partnerships in 2022. Godiva Chocolatier is a venerable brand that was founded in… . . . read more

Home Goods Licensing: Samsung and Tetris A Perfect Fit

By Allison Watkinson TLL Reporter Samsung has teamed up with The Tetris Company to launch limited-edition food storage containers in the iconic Tetris shapes to help reduce food waste. These new products are called Samsung… . . . read more

Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada

In the Dr. Seuss book Oh, The Places You’ll Go, you can now add Canada to the list. Dr. Seuss Enterprises is expanding its licensing program to Canada, with new products rolling out through Christmas… . . . read more

Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook

Guinness, one of the world’s most iconic and beloved brewers, has partnered with established publisher, Insight Editions, to bring the taste of Guinness to consumers’ kitchen with The Official Guinness Cookbook. The cookbook, created through… . . . read more

Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity

Licensing agency to Build Licensing Programs for Fireball and Southern Comfort in the UK and Europe  Brandgenuity says spirits company Sazerac has extended the agency’s scope to include the United Kingdom and Europe. The agency… . . . read more

Celebrity Licensing: Starbucks and Taylor Swift Collab on ‘Taylor’s Latte’

By Gary Symons TLL Editor in Chief Starbucks scored a big win on a celebrity licensing deal over the weekend, as ‘Swifties’ flocked to the world’s most popular barista chain for a Taylor Swift-themed Grande… . . . read more

Food Licensing: Ocean Spray Partners With Highlights On Educational Magazines

The farm co-op Ocean Spray, best known for cranberries, is partnering with Highlights for Children to educate America’s students on the heritage of the cranberry superfruit. Together, the brands will be offering teachers and parents… . . . read more

Bailey’s Partners With Lir For Line of Christmas Treats

Bailey’s, one of the world’s largest liqueur brands, has partnered with master chocolatiers Lir to deliver a delicious line of festive chocolate treats sure to excite Baileys fans across Ireland and the UK this holiday season…. . . . read more

Masterchef Jr. Partners With Abacus On Virtual Reality Cooking Kit

It seems it’s all about the Metaverse and Virtual Reality this year, and now Masterchef is joining the trend through a partnership with virtual reality leader Abacus Brands. Abacus Brands, a leader in educational virtual… . . . read more


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