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Food Licensing: Feel the Power of the MoonPie!

MoonPie brand collaborates with Finaflex and RYSE for the simultaneous national launch of MoonPie Protein products By Allison Watkinson TLL Reporter MoonPies just got better, and better for you, as LMA brokered a deal to… . . . read more

The Hot New Trends Coming For Late 2022

By Alicia Rosa New trends are continuing to make their way through the trend cycle as we get through the second half of 2022. People are turning to new hobbies and crafts as part of… . . . read more

Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt

By Allison Watkinson TLL Reporter Yoplait has partnered with Kraft Heinz to create a limited-edition offering of Kool- Aid flavored Yoplait yogurts. The licensing deal was brokered by the Kraft Heinz exclusive licensing agency Brand… . . . read more

Sprayground Releases Tasty Backpacks With Jolly Rancher Theme

The fashion brand Sprayground is teaming up with Hershey’s Jolly Rancher brand to create a Green Apple themed backpack. Taking inspiration from the candy’s bright colors and bold Jolly Rancher flavors, the backpack combines the… . . . read more

Chick-Fil-A Launches Literary partnership with author Diane Alber

The US restaurant chain Chick-Fil-A has launched a new literary partnership for its Kids Meal program to promote diversity and kindness. The company says Chick-Fil-A is partnering with author Diane Alber to include five bestselling titles… . . . read more

Food & Beverage: Hut Group Launches Collection with UK Confectioner Swizzels

The Hut Group, the renowned direct-to-consumer platform, has launched a collection with Swizzels Matlow for their portfolio of brands. Brokered by Blonde Sheep Licensing, the license includes multiple products including apparel, homewares, gift, and much… . . . read more

Licensing Agencies: Brand Liaison Creating a Buzz For Me & The Bees

Me & the Bees Lemonade, which secured a deal from Shark Tank’s Daymond John, has signed with Brand Liaison for licensing representation. Me & The Bees was created by teen social entrepreneur Mikaila Ulmer when… . . . read more

Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box

By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the… . . . read more

Def Leppard Toasts Anniversary With Licensed Gin Products

By Gary Symons TLL Editor in Chief Rock legends Def Leppard are marking their 45th anniversary by releasing two premium gin products with Brands for Fans. The Rock of Ages hitmakers partnered with its licensing… . . . read more

Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA

By Gary Symons TLL Editor in Chief Evolution USA is looking for licensing partners for new clients Gel Blaster Inc. and Black Angus Steakhouse. Gel Blaster and Evolution just entered into a representation agreement where… . . . read more


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