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Allison Watkinson TLL Reporter The next time you see the Kool-Aid Man smashing through a wall, he’s likely to be shredding the gnar in some rad DGK gear. DGK is a street skateboard and apparel… . . . read more
By Allison Watkinson TLL Reporter Suntory Beverage & Food GB&I has appointed Metrostar as its licensing agency to manage brand extensions for its portfolio of drink brands. Suntory is the UK’s third largest soft drinks… . . . read more
MoonPie brand collaborates with Finaflex and RYSE for the simultaneous national launch of MoonPie Protein products By Allison Watkinson TLL Reporter MoonPies just got better, and better for you, as LMA brokered a deal to… . . . read more
By Alicia Rosa New trends are continuing to make their way through the trend cycle as we get through the second half of 2022. People are turning to new hobbies and crafts as part of… . . . read more
By Allison Watkinson TLL Reporter Yoplait has partnered with Kraft Heinz to create a limited-edition offering of Kool- Aid flavored Yoplait yogurts. The licensing deal was brokered by the Kraft Heinz exclusive licensing agency Brand… . . . read more
The fashion brand Sprayground is teaming up with Hershey’s Jolly Rancher brand to create a Green Apple themed backpack. Taking inspiration from the candy’s bright colors and bold Jolly Rancher flavors, the backpack combines the… . . . read more
The US restaurant chain Chick-Fil-A has launched a new literary partnership for its Kids Meal program to promote diversity and kindness. The company says Chick-Fil-A is partnering with author Diane Alber to include five bestselling titles… . . . read more
The Hut Group, the renowned direct-to-consumer platform, has launched a collection with Swizzels Matlow for their portfolio of brands. Brokered by Blonde Sheep Licensing, the license includes multiple products including apparel, homewares, gift, and much… . . . read more
Me & the Bees Lemonade, which secured a deal from Shark Tank’s Daymond John, has signed with Brand Liaison for licensing representation. Me & The Bees was created by teen social entrepreneur Mikaila Ulmer when… . . . read more
By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the… . . . read more
