The Licensing Letter

Food and Beverages

Perfetti Van Melle and La Menorquina Launch New Chupa Chups Ice Cream Cone

By Allison WatkinsonTLL ReporterChupa Chups has partnered with La Menorquina once again for a licensed Chupa Chups strawberry-cream flavored ice cream treat.La Menorquina is a Spanish ice cream brand that specializes in manufacturing high-quality, artisanal ice cream products using sustainably sourced and local ingredients. "The ability to develop new products with Chupa Chups … [Read more...] about Perfetti Van Melle and La Menorquina Launch New Chupa Chups Ice Cream Cone

Here’s the Skinny on Wellful’s Acquisition of Jenny Craig

By Allison Watkinson TLL Reporter Wellful, Inc. has added the nutrition and weight management brand Jenny Craig to its portfolio of health & wellness brands. "The Jenny Craig brand is a wonderful addition to Wellful's collection of proven health and wellness brands" said Wellful CEO, Brandon Adcock. "Over the last 40 years, Jenny Craig has been committed to helping … [Read more...] about Here’s the Skinny on Wellful’s Acquisition of Jenny Craig

ABSOLUT Vodka Mixes with Quadrille Publishing for a Licensed Cocktail Recipe Book

By Allison WatkinsonTLL ReporterThe Absolut Company has partnered with Quadrille to publish a licensed recipe book called Absolut Cocktails.The Absolut Cocktails book includes 80 easy-to-follow Absolut Vodka drink recipes, bartending equipment hacks, expert mixology tips, and more.Quadrille secured the publishing rights from The Absolut Company in a deal brokered by WildBrain … [Read more...] about ABSOLUT Vodka Mixes with Quadrille Publishing for a Licensed Cocktail Recipe Book

Paris Baguette Cooks Up Licensing Deal With Lavazza

The 'Queen of Cakes' has whipped up a line of new baking products in a licensing collaboration with bakery cafe Paris Baguette and coffee giant Lavazza. Yolanda Gampp (pictured above) is also known as a judge of FOX TV's Crime Scene Kitchen and is the co-founder of How To Cake It, a popular baking education brand. She worked with the expert chefs from Paris Baguette to … [Read more...] about Paris Baguette Cooks Up Licensing Deal With Lavazza

Earthbound Expands Girl Scouts Program with Carnation Breakfast Essentials Deal

By Allison WatkinsonTLL ReporterEarthbound Brands has secured a licensing partnership between Carnation Breakfast Essentials and Girl Scout Cookies for Thin Mints and Coconut Caramel flavored nutritional drinks. Earthbound Brands is a full-service brand management, product development, and licensing agency.The agency brokered the licensing deal with Carnation Breakfast … [Read more...] about Earthbound Expands Girl Scouts Program with Carnation Breakfast Essentials Deal

Keurig Kickstarting Rolling Stones Fans With New Coffee Maker Kit

By Allison Watkinson TLL Reporter Keurig and The Rolling Stones have secured a licensing partnership for a themed iced coffee kit inspired by the hit song Start Me Up. “The Rolling Stones is a household name and widely considered as one of the most definitive bands in history,” said Keurig Dr Pepper SVP, Becky Opdyke. “Whether you’re a routine iced coffee drinker, a … [Read more...] about Keurig Kickstarting Rolling Stones Fans With New Coffee Maker Kit

Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency

Don't Miss the Opportunity to Meet With Brand Central at Licensing Expo By Gary Symons TLL Editor in Chief When the licensing industry returned to in-person trade shows in 2022, I was interested to see which brands and which agencies attracted the largest crowds around their Licensing Expo booths.  And, frankly, I was not that surprised to see the biggest lineup was at … [Read more...] about Food For Thought: How Brand Central Became a Powerhouse Global Licensing Agency

Bokksu Releases Hello Kitty Snack Boxes for Kids

By Allison Watkinson TLL Reporter Bokksu is releasing its second snack box collaboration for the Hello Kitty and Friends brand as part of its ongoing partnership with Sanrio. The new limited-edition Hello Kitty Okinawa Beach Party Snack Box includes premium summertime-themed Japanese snacks, exclusive limited-edition Hello Kitty merchandise, and a printed snack guide and … [Read more...] about Bokksu Releases Hello Kitty Snack Boxes for Kids

Jewel Appointed to Rep Tea Forté’s Steaming Hot Brands

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed to represent the Tea Forté brand for its global licensing program. “After successfully partnering with Jewel on our New York Botanical Garden curated collections, we are excited about the new possibilities for our product in the licensing sphere," said Tea Forté SVP, Jill Piscopo. Tea … [Read more...] about Jewel Appointed to Rep Tea Forté’s Steaming Hot Brands

Ocean Spray and Hershey Partner on Some Sweet Treats

By Allison Watkinson TLL Reporter Ocean Spray has partnered with The Hershey Company for a co-branded snack line made with real dried fruit. The new snack line includes Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites. The new Hershey x Ocean Spray products will be available in both 5 oz. and 8 oz. resealable pouches for … [Read more...] about Ocean Spray and Hershey Partner on Some Sweet Treats