The Licensing Letter

Food and Beverages

Surge Brands Brings the Sizzle as Licensing Agent for Bacon Up

By Gary Symons TLL Editor in Chief Bacon Up, the first national brand of ready-to-use bacon grease, is frying up new opportunities through a partnership with Surge Brands as its global licensing agent. The deal is set to bring Bacon Up into a variety of new product categories, ensuring its rich, smoky flavor extends far beyond the skillet. “Bacon Up’s rich heritage … [Read more...] about Surge Brands Brings the Sizzle as Licensing Agent for Bacon Up

Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics

By Allison Watkinson TLL Reporter Snoop Dogg has signed a licensing and investment partnership with Harmony Craft Beverages to develop a functional drink company called Iconic Tonics. "I've always been about innovation, and functional beverages are the next frontier," said Snoop Dogg. "People want drinks that do more than just taste good—they want benefits, and they want … [Read more...] about Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics

REDCON1 and Hostess Launch Licensed Protein Partnership

By Allison Watkinson TLL Reporter Hostess Brands and REDCON1 have signed a multi-year partnership to bring Hostess' portfolio of sweet flavors to licensed protein beverages. The multi-year licensing partnership will offer a range of limited-edition products that feature flavors from popular Hostess snack brands. The company's portfolio includes well-known snack cake … [Read more...] about REDCON1 and Hostess Launch Licensed Protein Partnership

Krispy Kreme and Hulu Team Up for Movie Snack Doughnuts

By Allison Watkinson TLL Reporter Krispy Kreme and Hulu have launched a licensed doughnut collection inspired by popular cinema snacks. Launched on February 17, the collection features four doughnut flavors that are based on classic theater treats like blue raspberry slushies, caramel popcorn, chocolate cookie dough and candy. “This first-ever collaboration with Hulu … [Read more...] about Krispy Kreme and Hulu Team Up for Movie Snack Doughnuts

Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds

By Allison Watkinson TLL Reporter Mike’s Hot Honey and Blue Diamond have launched a collaborative partnership for licensed Hot Honey Almonds. Brokered by Brandgenuity, the partnership offers a new snack option that blends the distinct flavors of Mike’s Hot Honey with Blue Diamond's high-quality roasted almonds. “Like Blue Diamond, Mike’s Hot Honey shares a love and … [Read more...] about Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds

Ferrero Teams Up with DC and Funko for Chocolate Collab

By Allison Watkinson TLL Reporter Ferrero North America has partnered with Funko and Warner Bros. Discovery to bring licensed Funko Pop! x DC collectibles to its Kinder candy brands. Through the collaboration, the company has developed two licensed candy collections for its Kinder Joy and Kinder Chocolate labels. The deal was brokered through Warner Bros. Discovery … [Read more...] about Ferrero Teams Up with DC and Funko for Chocolate Collab

Kung Fu Tea Tag Teams With Wildbrain’s Strawberry Shortcake

TLL Staff Kung Fu Tea has teamed up with WildBrain’s beloved Strawberry Shortcake brand to offer extra berry sweetness in stores across the USA. The partners are tapping into some sweet nostalgia for fans across generations, as Kung Fu Tea is  Strawberry Shortcake’s delightful charm to life with delicious boba and modern strawberry-inspired flavors. The launch of this … [Read more...] about Kung Fu Tea Tag Teams With Wildbrain’s Strawberry Shortcake

Chicken of the Sea and McCormick Launch Flavorful Tuna Packages

By Allison Watkinson TLL Reporter Chicken of the Sea has partnered with Old Bay and McCormick to add two new varieties to its Wild Caught Light Tuna packets. The licensed Chicken of the Sea Light Tuna packets are designed to offer new flavor options for fans of the company's existing collection of on-the-go seafood products. The new additions to the Chicken of the … [Read more...] about Chicken of the Sea and McCormick Launch Flavorful Tuna Packages

Omaha Steaks Names Global Icons as Licensing Representative

By Allison Watkinson TLL Reporter The Global Icons agency has signed a partnership with Omaha Steaks to develop a multi-category licensing program based on the gourmet food brand. Per the terms of the agreement, Global Icons will work to expand Omaha Steaks by securing licensing partnerships with brands across multiple product categories. The licensing program will … [Read more...] about Omaha Steaks Names Global Icons as Licensing Representative