With an increasing societal focus on health and wellness and a desire to combat childhood obesity, entertainment/character licensors are interested in associating their properties with the produce category, and vice versa…
Coffee
Keurig’s Supervalu(e)
November 17, 2014
Licensing agreements don’t usually get credited for triggering new stock highs (even on a day when the overall market hits an all-time high), but grocery chain Supervalu has licensed Keurig Green Mountain to market Supervalu’s Java delight brand of coffee in its K-Cups for hot brewing systems, an announcement that sent Keurig’s stock to its own new high…