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GOOD-FOR-YOU LICENSING

Fighting Obesity In the Produce Aisle

With an increasing societal focus on health and wellness and a desire to combat childhood obesity, entertainment/character licensors are interested in associating their properties with the produce category, and vice versa…

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Coffee

Keurig’s Supervalu(e)

Licensing agreements don’t usually get credited for triggering new stock highs (even on a day when the overall market hits an all-time high), but grocery chain Supervalu has licensed Keurig Green Mountain to market Supervalu’s Java delight brand of coffee in its K-Cups for hot brewing systems, an announcement that sent Keurig’s stock to its own new high…

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