The Licensing Letter

Food and Beverages

Licensing Agencies: Brand Liaison Creating a Buzz For Me & The Bees

Me & the Bees Lemonade, which secured a deal from Shark Tank's Daymond John, has signed with Brand Liaison for licensing representation. Me & The Bees was created by teen social entrepreneur Mikaila Ulmer when she was just four years old, after learning about how bees were in decline, and also about the natural healthy benefits of honey. The certified minority-owned … [Read more...] about Licensing Agencies: Brand Liaison Creating a Buzz For Me & The Bees

Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box

By Gary Symons TLL Editor in Chief Missing your Girl Scout Cookies already? The good news is the flavor of Girl Scout Cookies can now be found in a new milkshake at Jack in the Box, thanks to a deal brokered by Earthbound Brands. While you're waiting for the next Girl Scout cookie season, you can indulge in the brownie + caramel delight that is the Adventurefuls Shake, … [Read more...] about Earthbound Brokers Delicious Deal Between Girl Scouts and Jack In The Box

Def Leppard Toasts Anniversary With Licensed Gin Products

By Gary Symons TLL Editor in Chief Rock legends Def Leppard are marking their 45th anniversary by releasing two premium gin products with Brands for Fans. The Rock of Ages hitmakers partnered with its licensing agency Epic Rights and Brands for Fans to develop the new products, which will be named after two songs from their album Hysteria: Animal and Rocket. With this Def … [Read more...] about Def Leppard Toasts Anniversary With Licensed Gin Products

Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA

By Gary Symons TLL Editor in Chief Evolution USA is looking for licensing partners for new clients Gel Blaster Inc. and Black Angus Steakhouse. Gel Blaster and Evolution just entered into a representation agreement where Evolution will assist in the acquisition of AAA intellectual property based on famous Hollywood studio and core video gaming brands. In what has been a … [Read more...] about Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA

Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals

Wendy's is teaming up with Crayola to bring a series of six new licensed toys to Wendy’s Kids’ Meals. Beginning the week of April 4, participating Wendy’s restaurants began offering children the premium Color Adventure kits in Wendy's Kids' Meals. Packed in a crayon-shaped holder, each Crayola Color Adventure kit comes with three Crayola crayons in different shades and a … [Read more...] about Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals

Food Licensing: Dippin’ Dots Extends Brand to Popcorn

By Allison Watkinson TLL Reporter Evergreen Licensing and Brand Squared Licensing have collaborated with Dippin' Dots to extend the brand into the licensed popcorn industry. The partnership incorporates branding of Dippin’ Dots as well as its sister company, Doc Popcorn, which is a franchise of shops that serves naturally flavored popcorn. “We are very proud to work with the … [Read more...] about Food Licensing: Dippin’ Dots Extends Brand to Popcorn

Art Licensing: The Point.1888 Signs New Deals For Jimbobart

By Allison Watkinson TLL Reporter Art brand Jimbobart has expanded substantially since it started its brand licensing partnership with The Point.1888, and further growth is expected in 2022 with new licensing deals. Established in 2009 by illustrator James Ward, the Jimbobart brand focuses on eccentric animal illustrations with human traits. Over the past two years Jimbobart … [Read more...] about Art Licensing: The Point.1888 Signs New Deals For Jimbobart

Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs

The legendary MoonPie is going miniature in the form of Snack Puffs, thanks to a deal with Evergreen Licensing. MoonPies have been a snacking staple for an amazing 105 years, making them one of the most venerable snack foods in America. Now, collaborating with Chattanooga Bakery and their long-term Licensing Agency, Lisa Marks Associates, Inc. (LMA), Evergreen Licensing has … [Read more...] about Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs

McDonald’s Honored With Licensing Sustainability Award

McDonald's Restaurants received a standing ovation Thursday as the company was named winner of the Licensing Sustainability Award. The award was unveiled at the SPLiCE New Year Solutions conference in Los Angeles. The award itself is granted four times a year as a joint project by the Society of Product Licensors Committed to Excellence, which represents the world's largest … [Read more...] about McDonald’s Honored With Licensing Sustainability Award

Master Chef In Tea-licious Deal With Akbar Brothers

The world's largest cooking show competition has partnered with one of the planet's largest tea producers for a delicious collection of branded tea blends. The deal between brand owner Banijay Brands and Akbar Brothers of Sri Lanka will see the creation of the MasterChef: The Champions Collection. The partnership will see Akbar Brothers create a unique collection of teas "with … [Read more...] about Master Chef In Tea-licious Deal With Akbar Brothers