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Def Leppard Toasts Anniversary With Licensed Gin Products

By Gary Symons TLL Editor in Chief Rock legends Def Leppard are marking their 45th anniversary by releasing two premium gin products with Brands for Fans. The Rock of Ages hitmakers partnered with its licensing… . . . read more

Available Licenses: Black Angus and Gel Blaster Partner With Evolution USA

By Gary Symons TLL Editor in Chief Evolution USA is looking for licensing partners for new clients Gel Blaster Inc. and Black Angus Steakhouse. Gel Blaster and Evolution just entered into a representation agreement where… . . . read more

Restaurant Licensing: Crayola Brings Color to Wendy’s Kids’ Meals

Wendy’s is teaming up with Crayola to bring a series of six new licensed toys to Wendy’s Kids’ Meals. Beginning the week of April 4, participating Wendy’s restaurants began offering children the premium Color Adventure… . . . read more

Food Licensing: Dippin’ Dots Extends Brand to Popcorn

By Allison Watkinson TLL Reporter Evergreen Licensing and Brand Squared Licensing have collaborated with Dippin’ Dots to extend the brand into the licensed popcorn industry. The partnership incorporates branding of Dippin’ Dots as well as… . . . read more

Art Licensing: The Point.1888 Signs New Deals For Jimbobart

By Allison Watkinson TLL Reporter Art brand Jimbobart has expanded substantially since it started its brand licensing partnership with The Point.1888, and further growth is expected in 2022 with new licensing deals. Established in 2009… . . . read more

Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs

The legendary MoonPie is going miniature in the form of Snack Puffs, thanks to a deal with Evergreen Licensing. MoonPies have been a snacking staple for an amazing 105 years, making them one of the… . . . read more

McDonald’s Honored With Licensing Sustainability Award

McDonald’s Restaurants received a standing ovation Thursday as the company was named winner of the Licensing Sustainability Award. The award was unveiled at the SPLiCE New Year Solutions conference in Los Angeles. The award itself… . . . read more

Master Chef In Tea-licious Deal With Akbar Brothers

The world’s largest cooking show competition has partnered with one of the planet’s largest tea producers for a delicious collection of branded tea blends. The deal between brand owner Banijay Brands and Akbar Brothers of… . . . read more

Licensing Sustainability Award Winner To Be Announced March 3rd

The winner of the second Licensing Sustainability Award will be named at the upcoming SPLiCE New Year Solutions conference in Los Angeles on March 3. The LSA is an award honoring programs within the licensing… . . . read more

Celebrity Licensing: Justin Bieber Collab Boosts Fortunes For Tim Hortons

By Gary Symons TLL Editor in Chief When the donut chain Tim Horton’s signed a deal last November with pop superstar Justin Bieber (pictured here in a promotional photo), it brought together two Canadian icons,… . . . read more


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