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Beer

Branded Bud

Following in the footsteps of so many rock bands, Metallica has partnered with Budweiser to launch a limited edition line of branded beers in Canada…


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FOOD/BEVERAGE

National Grocery Brands Rebound

Post-recession consumers are beginning to see store brands as less desirable, signaling a renewed opportunity for national brands, Deloitte says…


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BEER, WINE & SPIRITS

From “Billy Beer” to “Duff’s”: Licensed Beer Branding Comes of Age

Sales of food and beverage products based on licensed properties in the U.S. and Canada grew 6.0% in 2014, third highest of any product category. At just over $10.1 billion in sales, the food and beverage category now constitutes 10% of the total market. Frozen foods still rule the licensed food roost but adult beverages are coming on. And while many of the best known products are spirits and wines, beer may be growing the fastest…

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RESTAURANTS

Burger King Grows With A.1. Brand

Restaurant Brands International reported this week that its Burger King restaurants posted a comp store sales increase of 6.7% and system-wide sales increase of 11.6% in the most recent quarter, due in large part to the popularity of its licensed A.1. Hearty Mozzarella Bacon Cheeseburger.…

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Food & Beverages

Taco Bell Licensing Crunch

Taco Bell has become a hot bed of food licensing and co-branding featuring Snapple Lemonade Freeze (Dr Pepper Snapple Group), Starburst Strawberry Freeze (Wm. Wrigley Jr.), in addition to Doritos Locos Tacos and the Cap’n Crunch Delights, basically a doughnut hole covered with Quaker Oats Co.’s Cap’n Crunch Berries cereal and filled with “milk” icing (PepsiCo)…

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Avengers Campaign Targets Fashion, Health

Disney Consumer Products announced what it’s calling one
of “its biggest ever licensing programs” around the new Avengers: Age of Ultron film and offshoot programming; and given Disney’s track record, that’s no idle boast. The licensing program includes a push into what the studio considers high-potential categories, including female fashion and items intended to foster active and healthy habits among kids…

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Video Games

Sega Expands Sonic Boom

Sega of America unveiled a host of new licensing and promotional deals involving its Sonic Boom game property, including…

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Single-Serving Products Make Coffee Rich Ground for Licensing

Two decades ago, Keurig Green Mountain introduced the world to its patented K-cup single brewing system. Coffee consumption would never be the same. Soon “K-cup” had become a generic term, and the communal pot of coffee for office or home consumption became an endangered species—at least in wealthy parts of the world like North America and Europe where consumers could afford and didn’t mind spending extra for the convenience of single-cup consumption. According to reports, in 2014, Americans spent $2.83 billion on single-serving coffee. That’s an increase of 280% since 2011, and sales are expected to exceed $5 billion by 2016. K-cup devices have become an everyday kitchen appliance with more than 1 in 5 American homes containing single-serving coffee systems. And single-cup coffee consumption in Europe is more than… . . . read more

Food & Beverages

QSRs Embrace Licensing

“There was a time when chains feared that offering their food in supermarkets would keep consumers away from the restaurants,” notes QSR Magazine. “But that archaic notion has gone by the wayside as quick-service brands are increasingly finding a great deal of success offering some of their products at retail”…

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GOOD-FOR-YOU LICENSING

Fighting Obesity In the Produce Aisle

With an increasing societal focus on health and wellness and a desire to combat childhood obesity, entertainment/character licensors are interested in associating their properties with the produce category, and vice versa…

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