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Book Licensing: The Snowman Prefers Biscuits To Carrots

Penguin Ventures has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year. The Snowman Biscuit Selection tin brings together two British brands that are synonymous with the… . . . read more

Surge Brands Sign First Licensing Deals For ‘Toxic Waste’

Surge Brands has signed an impressive roster of licensees for its client Candy Dynamics … especially considering those deals are for a candy called Toxic Waste! But Surge Brands also says they are responding to… . . . read more

Canadian Experiment Furthers McDonald’s Sustainability Goals

By Gary Symons TLL Editor in Chief McDonald’s is continuing its drive toward environmental sustainability with a new program in Canada that will see two Green Concept Restaurants unveiled in London, Ontario, and Vancouver, British… . . . read more

Brand Central & Metrostar announce first UK Licensing Deals for Kraft Heinz

Brand Central and Metrostar have announced six new partners on behalf of their client Kraft Heinz in the UK. Metrostar and Brand Central LLC were appointed to manage the Kraft Heinz brand licensing in the… . . . read more

CRAYOLA Announces Back to School Cross Promotions

Going back to school is always a major event for moms, kids, teachers and retailers, and this year Crayola has teamed up with leading consumer goods brands to celebrate and inspire creativity as children return… . . . read more

Sweet Deal Between Mars Wrigley and Brand Central

Brand Central has landed a major account, signing a partnership with confectionery giant Mars Wrigley, maker of many of America’s favorite candies and snacks. Mars Wrigley is known for their leading portfolio of iconic brands… . . . read more

Oooh Yeeaaah! Kool-Aid McKinstry Lands NIL Deal With Kool-Aid

It may be the best fit for an NIL deal since the NCAA changed its rules to allow college athletes to earn money from their Name, Image, and Likeness. Alabama star cornerback Ga’Quincy McKinstry, better… . . . read more

Crown Royal Lights Up Deal For Grilling Products

Crown Royal, the world’s best-selling Canadian whisky brand, is partnering with premium-grade wood product maker Walters Falls Wood Products Inc. to launch a premium whisky barrel wood-smoking product line. The licensing agreement was brokered by… . . . read more

Famed NYC Diner Signs Licensing Deal With White Coffee

Junior’s Restaurant, the restaurant that started the bottomless cup of coffee trend, has signed its first-ever licensing deal. Junior’s Restaurant says it has inked a multi-year agreement with White Coffee Corp. to produce a line… . . . read more

Secret Creamery Unveils Tetris Ice Cream

Nevada’s Secret Creamery, one of only a handful of ice cream manufacturers in Nevada, is releasing seven signature brands based on the Tetrimino shapes from the video game Tetris. The deal with IP owner Tetris… . . . read more


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