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Dole Says Aloha With New Licensing Agent Beanstalk

THE DOLE FOOD COMPANY PARTNERS WITH BEANSTALK TO EXTEND BRAND INTO NEW PRODUCT OFFERINGS The Dole Food Company is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories that further empower consumers to experience healthy living through association with the DOLE brand. Most famous as the world’s largest producer of pineapples, the DOLE brand has for generations represented the highest quality in produce with a mission to make the world a healthier place through education and research programs. More than just pineapples, DOLE is one of the world’s largest producers of a wide variety of fruits and vegetables. “Today, being a meaningful part of everyday wellness and an environmental steward increasingly resonates with a growing audience across age groups,” the company said in… . . . read more

Hershey’s Expands Licensing For S’Mores

The Hershey Company and Brand Activation Consulting (BAC) today announced the expansion of its line of officially licensed Hershey’s S’Mores accessories with Mr. Bar-B-Q and new partner, International Wholesalers. The extensive line of Hershey’s S’Mores products that features popular backyard barbeque accessories, like carrying cases, wooden and light up skewers, will now include Hershey’s wipes, storage bags, grub holders, freezer-safe storage containers and rotating skewers. “The Hershey Company understands that consumers who have deep, personal connections to brands like to experience them in multiple ways,” said Michelle McLaughlin, Chief Executive Officer, Brand Activation Consulting. “These new accessories from International Wholesalers as well as Hershey’s S’Mores graphics integrated in our lifestyle product stories will further those connections by allowing consumers to have a complete S’Mores celebration from beginning to end.” For… . . . read more

JELL-O® Gelatin Kit Featuring Iconic Easter Egg Mold Now At Walmart

If you grew up in the late 1990s and early 2000s, you might remember the craze for JELL-O Easter Egg Molds that put smiles on faces in more than 30 million households. Now, that product is back, thanks to a licensing partnership between Bay Island LLC and the Kraft Heinz Company, which owns the JELL-O brand. “We are grateful to be able to bring back this fun family tradition,” said Ken McMahon, President of Bay Island. “This colorful JELL-O Gelatin egg kit is the perfect activity for celebrating Easter.” Founded in 1990, Bay Island is a leading supplier to U.S. retailers offering compelling food and beverage gifts and kits in partnership with trusted brands such as Hillshire Farm, Ghirardelli, Dove, Cinnabon, Caribou Coffee, Hostess, Dot’s Pretzels, Famous Dave’s, Kraft, Heinz,… . . . read more

Thermos UK Partners With Rachel Ellen For Kids’ Line

The company that pretty much invented the idea of keeping cold things cold and hot things hot still has plenty of innovation left. The 117-year-old brand that is every kid’s lunchtime companion has announced a new licensing partnership for children’s products with the award-winning greeting card and stationery designer Rachel Ellen. In a deal brokered by licensing agent The Point.1888, Rachel Ellen will apply its designs to Thermos’ already popular children’s products, including insulated bottles, food containers and lunch bags. The agency says this is the first partnership The Point.1888 has secured for its client Rachel Ellen since starting with the brand in late 2020. The agency says, having developed an in-depth retail and category strategy aligned to Rachel Ellen’s brand vision, The Point.1888 has now embarked on a search… . . . read more

Special Report: How Celebrities Are Driving the Booze Business

By Gary Symons TLL Editor in Chief Acquisitions in the liquor business aren’t generally noticed by the general public, but the buyout of Davos Brands by industry giant Diageo rated a feature story in People Magazine, and pretty much every other entertainment magazine in the world. The reason is that Davos is partly owned by Deadpool star Ryan Reynolds, who purchased a major share of Davos Brands’ Aviation Gin … and sold it just two years later for an astounding $610 million. In between those two milestones, Aviation Gin appeared in thousands of liquor stores around the world, racking up huge sales in North America and the U.K. Reynolds’ new partners Christian Krogstad and Ryan Magarian are probably still pinching themselves to see if it’s all real. The rise of… . . . read more

Tapatio Partners On Some Hot New Merchandise

If you’ve had Mexican food, it’s almost guaranteed you’ve had Tapatio, one of the world’s most popular hot sauce brands, founded and run by the Saavedra family in Los Angeles. Now, Tapatio and its consumer products agency, Brand Central LLC, are expanding the popular brand and its reach by launching into new merchandise product categories. The licensing campaign has shown remarkable success over the past few months, as Brand Central has helped sign up 11 new licensees, who join the four licensees on the current roster. “We are thrilled for these new partners to join the family of amazing licensees. It is incredible to see the love and support from consumers on our family’s beloved brand and we are excited to continue surprising and delighting our fans with new products and new ways… . . . read more

Licensing Round Up: Reebok, Laughing Cow, Subway Announce Deals

Cats vs. Pickles Plush Toys Now Available in  U.K. The runaway YouTube hit Cats vs. Pickles is looking to leverage its massive success in the US as it prepares to launch its IP in the U.K. this year with a line of plush toys. The toys will be available in the U.K.  through Paul Fogarty’s TWO IN 1 Direct with a range that spans more than 100 different styles of Cat and Pickles collectable plushies, Kitty Condo Habi-cats, themed special editions, Jumbo Plush, character pillows, and more. The full launch follows a soft launch for the brand in the U.K. with a limited rollout just before Christmas that the company says showed ‘an impressive response,’ amid reports of some retailers selling 1,500 units within just a few weeks. Demand for… . . . read more

Kraft Heinz Taps G&S Metal For Branded Bakeware

One of the world’s largest food companies has chosen one of the world’s largest bakeware companies to produce a line of branded Kraft Heinz products. G&S Metal Products Company, Inc., a leader in the metal bakeware manufacturing industry and a global distributor of cookware and kitchen accessories, announced their partnership with The Kraft Heinz Company on Jan. 7. The bakeware manufacturer, in collaboration with Kraft Heinz, will be launching a line of bakeware, kitchen essentials and gadgets centered around popular Kraft Heinz brands like Kraft Mac & Cheese, Heinz, Philadelphia and more.  The deal was brokered by the Kraft Heinz exclusive licensing agency, Brand Central.   The idea behind the product designs allow consumers to bring their favorite Kraft Heinz dishes to life and provide them with the necessary tools… . . . read more

SONIC Drive-In Signs Beefy Partnership with Slim Jim

SONIC Drive-In has partnered with Slim Jim, a product line from Conagra Brands, to bring Sonic’s chili cheese coney flavor to the meat snacks category at thousands of retail outlets. The licensing partnership was brokered by Sonic’s exclusive licensing agency, Brand Central. Sonic is an iconic part of the country’s fast food scene. Founded in 1953, SONIC Drive-In is the largest drive-in restaurant in the United States with more than 3,600 restaurants nationwide. It is part of the Inspire Brands family of restaurants. The chili cheese coney is a Sonic fan favorite and with millions served each year. The Slim Jim Monster size meat stick, offering nearly 2 oz. of beefy protein, will be paired with Sonic’s Chili Cheese Coney flavor. Slim Jim is produced as one of the most… . . . read more

Diageo Goes Big on Dairy Deal With Bailey’s Collaboration

Think of it as one more challenge for your New Year’s Resolution to lose weight, as you pack on some more pounds with Diageo’s new Baileys Extra Thick Salted Caramel Cream. The new product hitting shelves in the UK this winter is part of a continuing and so far very successful relationship brokered by Beanstalk between Diageo and the global dairy co-op Arla Foods. The Baileys Cream range has been a huge hit since its first launch in 2016, and the variety of creams continues to delight consumers throughout the holiday season with bold, new flavours. Building on their successful five-year relationship, Arla, a dairy with a capacity to produce 1.5 million bottles a day, and Diageo, one of the world’s largest producers of spirits and beers, have released their… . . . read more


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