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Crown Royal Lights Up Deal For Grilling Products

Crown Royal, the world’s best-selling Canadian whisky brand, is partnering with premium-grade wood product maker Walters Falls Wood Products Inc. to launch a premium whisky barrel wood-smoking product line. The licensing agreement was brokered by global brand extension licensing agency, Beanstalk. The new line of premium barbecue smoking products will include chips, chunks, pellets and grilling planks made from genuine retired Crown Royal whisky barrels. The distinctive flavor profile of Crown Royal whisky—oak, vanilla, spice and brown sugar – comes through in the wood and char to bring unique flavor to smoked meats, vegetables, and other foods. Notably, the smoking planks are staves cut in half that are hand-picked for size and quality. These planks offer consumers who use cedar planks to smoke fish and meat on gas or charcoal… . . . read more

Famed NYC Diner Signs Licensing Deal With White Coffee

Junior’s Restaurant, the restaurant that started the bottomless cup of coffee trend, has signed its first-ever licensing deal. Junior’s Restaurant says it has inked a multi-year agreement with White Coffee Corp. to produce a line of coffee products  in a deal brokered by Surge Brands. Under the agreement, White Coffee Corporation will produce and market Junior’s Brooklyn Blend, a 100% freshly roasted Arabica coffee in bags and single-serve K-Cups. White Coffee will also introduce Junior’s flavored coffees in French Vanilla, Hazelnut Torte, Salted Caramel and Pumpkin Pie, and not to be outdone, a dreamy Juniors Hot Chocolate K-Cup will also complete this new hot beverage line-up. The product line will be ready for launch this Fall. “We are thrilled to have brokered the Junior’s coffee license with White Coffee Corp., bringing… . . . read more

Secret Creamery Unveils Tetris Ice Cream

Nevada’s Secret Creamery, one of only a handful of ice cream manufacturers in Nevada, is releasing seven signature brands based on the Tetrimino shapes from the video game Tetris. The deal with IP owner Tetris Holdings will see Secret releasing flavors like Raspberry Rhubarb with Blonde Brownie Chunks in the shape of classic Tetris pieces. Brian Mosko, founder and managing partner of Secret Creamery, joked that everyone should play with their food. “We’re incredibly excited to partner with one of the most well-known and beloved video game brands, and we can’t wait to hear everyone’s stories of playing Tetris,” Mosko said. “We’re expanding the experience a little further and bringing the sense of taste to this iconic game.” Secret Creamery is a well known artisanal ice cream makers in Nevada,… . . . read more

IMG Expanding Its PepsiCo Partnership

The global licensing firm IMG has re-upped on a representation agreement with PepsiCo, one of its largest and most prestigious clients. IMG announced its agreement with PepsiCo has not only been renewed for Pepsi, 7UP, Cheetos, Doritos, Lay’s and Mountain Dew, but has also been expanded to include British snack food brand Walkers. IMG has seen continuing success growing the sales and the licensing opportunities for PepsiCo’s consumer product lines since it first began working with the company in 2015, with product ranges in apparel, footwear, swimwear, accessories, beauty, giftware and stationery. IMG Expands With Middle East Acquisition Skydance Animation Appoints IMG As Global Licensing Agency LeMans Revs Up Licensing With IMG

Brandgenuity Enjoys Some Southern Comfort

Brandgenuity is adding the classic Southern Comfort brand to its client list. Brandgenuity announced this week it is expanding its existing relationship with the Sazerac Company to include representation of its Southern Comfort Whisky. Sazerac is one of America’s oldest family-owned, privately held distillers, and Southern Comfort is arguably its most venerable brand. Brandgenuity says it has been assigned to accelerate and elevate the licensing program for Southern Comfort across food, beverage and lifestyle categories. Brandgenuity’s current client portfolio includes other brands from Sazerac such as Fireball Whiskey, Buffalo Trace Bourbon, Myers’s Rum, Yukon Jack, Parrot Bay Rum, Romana Sambuca and many more. “We’re thrilled to expand our partnership with Brandgenuity,” said Patrice Paglia, licensing manager, Sazerac. “This brand has so much potential, especially in food, and the team at Brandgenuity… . . . read more

Edible Signs A Tasty Deal With Brand Central

Brand Central announced this week it will be representing the wildly successful Edible brand, which turns lush fruits into incredible ‘floral’ arrangements and bouquets. Edible is one of those companies that exemplify the entrepreneurial spirit and the importance of innovation in commerce. The company was founded by Tariq Farid, who immigrated to the US from Pakistan with his family at the age of 11. He got his early experience working at a local McDonald’s, but Farid turned the experience into the foundation of his business. Today, Farid says it was at McDonald’s that he learned the importance of business systemization. At age 17 Farid used a $5,000 loan from family and friends to purchase a flower shop, and within two years owned four stores. But it was the idea of… . . . read more

Diageo Becomes NFL’s First Spirits Sponsor

The global spirits giant Diageo became the first Official Spirits Sponsor of the National Football League, thanks in part to the long relationship with the brand’s Crown Royal Canadian Whisky. Diageo says the parties have structured a multiyear partnership with the NFL fan in mind. It will include on-site activation and engagement with adult fans, and ongoing content generation on broadcast, digital and social media channels from the first NFL kickoff to the Super Bowl. Diageo says its Crown Royal Canadian Whisky has had a significant footprint with the NFL for decades now, and this sponsorship “takes it to the next level for Diageo.” Featuring some of the biggest spirits brands in the world in Smirnoff Vodka, Captain Morgan Original Spiced Rum, and Crown Royal Whisky, this collaboration will include… . . . read more

Brand Central Turns Up The Heat With Takis Snacks

Takis, the legendary salty snacks brand owned by Barcel USA, has announced it has signed Brand Central LLC, a premiere brand licensing consultancy, as its exclusive licensing agency in the United States.  “Takis continues to experience double-digit growth so it is the perfect time to partner with Brand Central to help us scale our consumer products program,”said Cristina Lopez Sordo, Senior Brand Manager at Barcel USA. “Brand Central was a natural choice for our agency with their expertise with beloved food brands such as Oreo, Heinz, Krispy Kreme and their intimate knowledge of today’s lifestyle trends for Gen Z consumers.” The Takis brand, known for its spicy rolled tortilla chip with incredibly tasty chili lime flavor, is one of the fastest growing brands in the tortilla snacking category. Takis hosts… . . . read more

BuzzFeed And General Mills Team Up For ‘Tasty’ Meal Kits

Buzzfeed’s Tasty social network has teamed up in the kitchen with General Mills, serving up a new line of Tasty Dinner Kits, offering exotic meals for consumers burned out by a year-plus of Covid cookery. Tasty is the world’s largest social food network, and is a division of the Buzzfeed publishing world. Buzzfeed says the company’s goal is to “make it easier than ever to cook delicious, versatile meals at a time when consumers are looking for a solution to kitchen burnout.” Tasty Dinner Kits are available in four vibrant flavors: Chicken Tikka Masala, Creamy Salsa Verde Chicken, Korean-Style BBQ Beef, and Creamy Tuscan Chicken. Each kit includes seasoning, sauce and a rice or pasta base, and simply requires the consumer to add a protein and a vegetable to complete the whole… . . . read more

Collaborations Licensing New Agent For World’s Best Apron Maker

Collaborations Licensing has announced this week a new partnership with Hedley & Bennett, arguably the best and most innovative apron brand in the world. While many people think an apron is an apron is an apron, most Michelin chefs would disagree. Since 2012, Hedley & Bennett has been creating better working, better looking kitchen workwear for both professional and home consumers alike, working to make the most functional, most durable and most beautiful aprons worn by everyone from the most talented professionals in the world to the home cook just starting their cooking journey.  Hedley & Bennett aprons are worn by half of the 3-Michelin Star restaurants in the United States, over 6,000 restaurants worldwide, and across a wide array of entertainment programs including Bravo’s Top Chef, Michelle Obama’s Waffles &… . . . read more


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