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Tapatio Partners On Some Hot New Merchandise

If you’ve had Mexican food, it’s almost guaranteed you’ve had Tapatio, one of the world’s most popular hot sauce brands, founded and run by the Saavedra family in Los Angeles. Now, Tapatio and its consumer products agency, Brand Central LLC, are expanding the popular brand and its reach by launching into new merchandise product categories. The licensing campaign has shown remarkable success over the past few months, as Brand Central has helped sign up 11 new licensees, who join the four licensees on the current roster. “We are thrilled for these new partners to join the family of amazing licensees. It is incredible to see the love and support from consumers on our family’s beloved brand and we are excited to continue surprising and delighting our fans with new products and new ways… . . . read more

Licensing Round Up: Reebok, Laughing Cow, Subway Announce Deals

Cats vs. Pickles Plush Toys Now Available in  U.K. The runaway YouTube hit Cats vs. Pickles is looking to leverage its massive success in the US as it prepares to launch its IP in the U.K. this year with a line of plush toys. The toys will be available in the U.K.  through Paul Fogarty’s TWO IN 1 Direct with a range that spans more than 100 different styles of Cat and Pickles collectable plushies, Kitty Condo Habi-cats, themed special editions, Jumbo Plush, character pillows, and more. The full launch follows a soft launch for the brand in the U.K. with a limited rollout just before Christmas that the company says showed ‘an impressive response,’ amid reports of some retailers selling 1,500 units within just a few weeks. Demand for… . . . read more

Kraft Heinz Taps G&S Metal For Branded Bakeware

One of the world’s largest food companies has chosen one of the world’s largest bakeware companies to produce a line of branded Kraft Heinz products. G&S Metal Products Company, Inc., a leader in the metal bakeware manufacturing industry and a global distributor of cookware and kitchen accessories, announced their partnership with The Kraft Heinz Company on Jan. 7. The bakeware manufacturer, in collaboration with Kraft Heinz, will be launching a line of bakeware, kitchen essentials and gadgets centered around popular Kraft Heinz brands like Kraft Mac & Cheese, Heinz, Philadelphia and more.  The deal was brokered by the Kraft Heinz exclusive licensing agency, Brand Central.   The idea behind the product designs allow consumers to bring their favorite Kraft Heinz dishes to life and provide them with the necessary tools… . . . read more

SONIC Drive-In Signs Beefy Partnership with Slim Jim

SONIC Drive-In has partnered with Slim Jim, a product line from Conagra Brands, to bring Sonic’s chili cheese coney flavor to the meat snacks category at thousands of retail outlets. The licensing partnership was brokered by Sonic’s exclusive licensing agency, Brand Central. Sonic is an iconic part of the country’s fast food scene. Founded in 1953, SONIC Drive-In is the largest drive-in restaurant in the United States with more than 3,600 restaurants nationwide. It is part of the Inspire Brands family of restaurants. The chili cheese coney is a Sonic fan favorite and with millions served each year. The Slim Jim Monster size meat stick, offering nearly 2 oz. of beefy protein, will be paired with Sonic’s Chili Cheese Coney flavor. Slim Jim is produced as one of the most… . . . read more

Diageo Goes Big on Dairy Deal With Bailey’s Collaboration

Think of it as one more challenge for your New Year’s Resolution to lose weight, as you pack on some more pounds with Diageo’s new Baileys Extra Thick Salted Caramel Cream. The new product hitting shelves in the UK this winter is part of a continuing and so far very successful relationship brokered by Beanstalk between Diageo and the global dairy co-op Arla Foods. The Baileys Cream range has been a huge hit since its first launch in 2016, and the variety of creams continues to delight consumers throughout the holiday season with bold, new flavours. Building on their successful five-year relationship, Arla, a dairy with a capacity to produce 1.5 million bottles a day, and Diageo, one of the world’s largest producers of spirits and beers, have released their… . . . read more

Deal Summary: Spread Group, Emoji Co., Lucasfilm, League of Legends

Another week, another slate of great deals in our industry, as we lead our coverage today with expansion of an existing agreement with Warner Bros. and Spread Group. Spread Group Expands Warner Bros. Collaboration Beyond Europe Spread Group – formerly known as Spreadshirt – has worked with Warner Bros. in Europe since 2012, developing more than 1,700 designs for the entertainment giant’s many popular brands and characters, and distributing in Germany, France, The Netherlands, Sweden, Denmark and Finland. The company has notched impressive sales in the Eurozone, and now Warner Bros. is expanding that relationship to allow Spread Group to bring 14 key brands like DC and Harry Potter to new markets in North America, the UK, and Australia. The company expects to release more than 1,000 SKUs for these… . . . read more

Brand Central Signs Internationally Renowned Steakhouse Fogo De Chão

For licensees and retailers looking to provide restaurant-quality experiences to consumers at home, Brand Central has come up with a unique solution through a new partnership with famed Brazilian steakhouse chain Fogo de Chao. Fogo de Chão specializes in the centuries-old Southern Brazilian cooking technique of churrasco – the art of roasting high-quality cuts of meats over open flame, all of which are carved tableside by Brazilian-trained gaucho chefs. Founded in Southern Brazil in 1979, there are currently 56 locations throughout Brazil, the United States, Mexico and the Middle East. Fogo is known for its experiential dining and menu innovation that allows guests to enjoy a variety of dishes such as Brazilian Picanha sirloin and Lamb Chops, unique cocktails and award-winning wines. Founded in Southern Brazil in 1979, there are… . . . read more

Eatwith in Tasty Collaboration With MASTERCHEF

Pretty much every MasterChef fan in the world has likely wished they could learn to cook like the champion cooks they see on TV. And now, thanks to a delicious partnership between MASTERCHEF and Eatwith, they can. Eatwith is the world’s largest community for authentic culinary experiences with locals. The company has now partnered with Endemol Shine North America, a Banijay company which produces the hit culinary competition series MASTERCHEF. This week the two culinary powerhouses announced they are extending their partnership with all-new, live, online cooking classes hosted by MASTERCHEF contestants from past seasons. Adding to the 400+ dining experiences booked to date, the new Eatwith MASTERCHEF virtual format will give fans and home cooks alike a unique opportunity to invite their favorite MASTERCHEF contestants into their kitchens for… . . . read more

BrandGenuity Mixes Well With Kahlúa

Kahlúa, one of the world’s most popular and best known liqueurs, has selected Brandgenuity as its exclusive licensing agency. The classic Mexican coffee liqueur got its start when Pedro Domecq, a sherry and brandy producer from Spain, began producing the coffee liqueur in Veracruz, Mexico. The company was partially acquired by Pernod Ricard in 2005, and now has its headquarters in Sweden, but Kahlúa production is maintained in Mexico. It is arguably the most popular coffee liqueur in the world, and is the central ingredient in a variety of classic cocktails, including the Espresso Martini, White Russian and Cold Brew Soda. In 2019 Kahlúa sold more than 1.5 million 9 litre cases and shipped to more than 15 markets, in 2019. However, at present the brand has only two licensing… . . . read more

Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy

Lisa Marks Associates has expanded their licensing program for client Mentos, the popular single serve candy, with a new line of automobile air fresheners.  The deal was struck with leading auto care product company Sterling Teal International. Sterling Teal is leveraging the Mentos ‘always fresh’ brand and its well known candy scents to release an initial collection of eight scented air fresheners.  The air fresheners will include existing Mentos flavor profiles like the original cool mint and various fruit flavors, plus some new additions. The air fresheners will be available in early November under the agreement in national retailers across the U.S. as well as in Canada, Puerto Rico, Dominican Republic, Mexico, Guatemala, Honduras and El Salvador.  “We are thrilled to be launching the mentos Auto Air freshener program with… . . . read more


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