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CRAYOLA Announces Back to School Cross Promotions

Going back to school is always a major event for moms, kids, teachers and retailers, and this year Crayola has teamed up with leading consumer goods brands to celebrate and inspire creativity as children return… . . . read more

Sweet Deal Between Mars Wrigley and Brand Central

Brand Central has landed a major account, signing a partnership with confectionery giant Mars Wrigley, maker of many of America’s favorite candies and snacks. Mars Wrigley is known for their leading portfolio of iconic brands… . . . read more

Oooh Yeeaaah! Kool-Aid McKinstry Lands NIL Deal With Kool-Aid

It may be the best fit for an NIL deal since the NCAA changed its rules to allow college athletes to earn money from their Name, Image, and Likeness. Alabama star cornerback Ga’Quincy McKinstry, better… . . . read more

Crown Royal Lights Up Deal For Grilling Products

Crown Royal, the world’s best-selling Canadian whisky brand, is partnering with premium-grade wood product maker Walters Falls Wood Products Inc. to launch a premium whisky barrel wood-smoking product line. The licensing agreement was brokered by… . . . read more

Famed NYC Diner Signs Licensing Deal With White Coffee

Junior’s Restaurant, the restaurant that started the bottomless cup of coffee trend, has signed its first-ever licensing deal. Junior’s Restaurant says it has inked a multi-year agreement with White Coffee Corp. to produce a line… . . . read more

Secret Creamery Unveils Tetris Ice Cream

Nevada’s Secret Creamery, one of only a handful of ice cream manufacturers in Nevada, is releasing seven signature brands based on the Tetrimino shapes from the video game Tetris. The deal with IP owner Tetris… . . . read more

IMG Expanding Its PepsiCo Partnership

The global licensing firm IMG has re-upped on a representation agreement with PepsiCo, one of its largest and most prestigious clients. IMG announced its agreement with PepsiCo has not only been renewed for Pepsi, 7UP,… . . . read more

Brandgenuity Enjoys Some Southern Comfort

Brandgenuity is adding the classic Southern Comfort brand to its client list. Brandgenuity announced this week it is expanding its existing relationship with the Sazerac Company to include representation of its Southern Comfort Whisky. Sazerac… . . . read more

Edible Signs A Tasty Deal With Brand Central

Brand Central announced this week it will be representing the wildly successful Edible brand, which turns lush fruits into incredible ‘floral’ arrangements and bouquets. Edible is one of those companies that exemplify the entrepreneurial spirit… . . . read more

Diageo Becomes NFL’s First Spirits Sponsor

The global spirits giant Diageo became the first Official Spirits Sponsor of the National Football League, thanks in part to the long relationship with the brand’s Crown Royal Canadian Whisky. Diageo says the parties have… . . . read more


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