FREE Report: Licensing in the Metaverse
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Move Over Kinky Boots: Dearfoams Unveils Nina West Collection

By Allison Watkinson TLL Reporter Dearfoams has partnered with drag queen Nina West on licensed slipper and shoe designs to celebrate LGBTQ+ Pride Month. These new consumer product releases promise to provide the comfort and… . . . read more

Floafers Explores Wacky World of Crayola Silly Scents with Kids’ Shoes

Floafers, maker of fashionable foam footwear, has partnered with Crayola for a line of kids’ fruit fragrant Crayola Silly Scents shoes. The Crayola Silly Scents line of creative tools allows creatives to bring their art… . . . read more

Fashion Licensing: Unlimited to Produce Branded Footwear For The Gap

Unlimited Footwear Group of The Netherlands has signed a deal to produce footwear for Gap Inc. in Europe, in a deal brokered by IMG. The deal covers the European Union, the UK, Switzerland and Scandinavia…. . . . read more

Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike

NBA star LeBron James was a huge fan of Post Cereals’ Fruity PEBBLES as a kid, and now he’s teaming up with Nike and Post to celebrate the brand. In a three-way collaboration, the parties… . . . read more

Literary Licensing: Seven New Licensees For Percy The Park Keeper

Brand licensing specialist The Point.1888 has secured seven new licensees for heritage publishing brand Percy The Park Keeper. Created by Nick Butterworth, the popular British publishing property has expanded its licensing program due to the… . . . read more

Crayola and Vans Partner Up For a Licensed Consumer Products Collection

Action sports brand Vans has partnered with Crayola for a licensed collection of footwear, apparel, and accessories. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio… . . . read more

Footwear Licensing: Walk In Beauty, With National Gallery x UIN Collaboration

ARTiSTORY’s Seasons of Impressionists creatives are set to travel the world with uin Footwear The National Gallery has reached a deal with Spanish footwear brand uin for a new line of art-inspired footwear, in a deal… . . . read more

Apparel Licensing: Hunter Creates Killer Fashion for BBC Hit Killing Eve

By Allison Watkinson TLL Reporter The British outerwear company Hunter is launching a licensed capsule collection for the hit BBC program Killing Eve. The collection is being created in collaboration with BBC America’s and Sid… . . . read more

Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks

By Allison Watkinson TLL Reporter Authentic Brands Group has signed a long-term license agreement with Tristate Holdings for Reebok in select Asian markets. ABG is a global brand development, marketing and entertainment company. It is… . . . read more

Nike Sprints Into Metaverse Licensing With RTFKT Acquisition

By Gary Symons TLL Editor in Chief The footwear behemoth Nike is expanding its footprint in the metaverse, announcing the acquisition of digital collectibles company RTFKT. The terms of the deal were not disclosed. “This… . . . read more