The U.S. Army has licensed the footwear brand Crocs to produce Army-branded Jibbitz charms allowing Americans to show their pride in the Armed Forces. Jibbitz charms are small decorations that can be added to Crocs,… . . . read more
Osprey London Partners With 33 Joints on Shoe Line
August 17, 2021
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal with footwear company 33 Joints for a collaboration with the luxury British leather goods brand, OSPREY LONDON. This… . . . read more
PUMA In Kool Kollaboration With KOOL-AID
August 16, 2021
Two legendary brands are mixing up a delicious branding concoction, as KOOL-AID and PUMA come together for a fun footwear and apparel collection. This latest collection from PUMA features a full run of footwear including Clyde,… . . . read more
ABG Acquires Reebok From Adidas
August 13, 2021
Authentic Brands Group continues its aggressive acquisition strategy, announcing an agreement to buy the shoe brand Reebok from adidas. Adidas said Thursday it signed a deal to sell the sneaker and sportswear brand to Authentic… . . . read more
Aerosoles Launches Laura Ashley Collection
July 23, 2021
Aerosoles is launching a comprehensive new line in a special collaboration with the British heritage and fashion brand Laura Ashley. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and… . . . read more
Jurassic Park: Run For Your Life With Reebok
July 20, 2021
The global shoe brand Reebok has officially unveiled its new Jurassic Park collection (pictured here) developed in partnership with Universal Brand Development. This first-ever line for Reebok celebrates the long history of the Jurassic Park… . . . read more
Peppa Pig Boots Up Partnership With Hunter Boot Ltd.
July 19, 2021
When kids in the UK are ready to splash their way back to school through mud puddles this fall, Peppa Pig and Hunter Boot will have them covered. Hasbro and Hunter Boot are about to… . . . read more
Fashion Brands Investigated in France Over Forced Labor in China
July 5, 2021
By Gary Symons TLL Editor in Chief Global fashion brands are caught in a geopolitical dilemma, as four companies are under investigation on suspicion of profiting from goods produced using forced labor by imprisoned Uyghurs… . . . read more
Sperry Unveiled A Cool Collection With Good Humor and Popsicle
June 30, 2021
As the Pacific Northwest broils under an unprecedented heat wave, footwear brand Sperry unveiled a cool collection based on prints of ice cream truck treats from Good Humor and Popsicle. The Good Humor ice cream… . . . read more
Warner Launches Space Jam Licensing Onslaught
May 21, 2021
More than 200 licensing partners launching ‘Looney’ collections around the world Warner Bros. Consumer Products is rolling out the largest collection of Looney Tunes merchandise in decades ahead of debut of Space Jam: A New… . . . read more