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US Army Marches Into Licensing Deal With Crocs

The U.S. Army has licensed the footwear brand Crocs to produce Army-branded Jibbitz charms allowing Americans to show their pride in the Armed Forces. Jibbitz charms are small decorations that can be added to Crocs,… . . . read more

Osprey London Partners With 33 Joints on Shoe Line

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal with footwear company 33 Joints for a collaboration with the luxury British leather goods brand, OSPREY LONDON. This… . . . read more

PUMA In Kool Kollaboration With KOOL-AID

Two legendary brands are mixing up a delicious branding concoction, as KOOL-AID and PUMA come together for a fun footwear and apparel collection.  This latest collection from PUMA features a full run of footwear including Clyde,… . . . read more

ABG Acquires Reebok From Adidas

Authentic Brands Group continues its aggressive acquisition strategy, announcing an agreement to buy the shoe brand Reebok from adidas. Adidas said Thursday it signed a deal to sell the sneaker and sportswear brand to Authentic… . . . read more

Aerosoles Launches Laura Ashley Collection

Aerosoles is launching a comprehensive new line in a special collaboration with the British heritage and fashion brand Laura Ashley. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and… . . . read more

Jurassic Park: Run For Your Life With Reebok

The global shoe brand Reebok has officially unveiled its new Jurassic Park collection (pictured here) developed in partnership with Universal Brand Development. This first-ever line for Reebok celebrates the long history of the Jurassic Park… . . . read more

Peppa Pig Boots Up Partnership With Hunter Boot Ltd.

When kids in the UK are ready to splash their way back to school through mud puddles this fall, Peppa Pig and Hunter Boot will have them covered. Hasbro and Hunter Boot are about to… . . . read more

Fashion Brands Investigated in France Over Forced Labor in China

By Gary Symons TLL Editor in Chief Global fashion brands are caught in a geopolitical dilemma, as four companies are under investigation on suspicion of profiting from goods produced using forced labor by imprisoned Uyghurs… . . . read more

Sperry Unveiled A Cool Collection With Good Humor and Popsicle

As the Pacific Northwest broils under an unprecedented heat wave, footwear brand Sperry unveiled a cool collection based on prints of ice cream truck treats from Good Humor and Popsicle. The Good Humor ice cream… . . . read more

Warner Launches Space Jam Licensing Onslaught

More than 200 licensing partners launching ‘Looney’ collections around the world Warner Bros. Consumer Products is rolling out the largest collection of Looney Tunes merchandise in decades ahead of debut of Space Jam: A New… . . . read more


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