Play ball with new developments from the NFL, MGM Resorts, Caesars Entertainment, NCAA, Epic Games, WWE, FIFA, Hibbett Sports, Canada Goose, and more…
Fashion
Fashion Track: Sneakers, Apparel & Fitness
July 16, 2018
The latest deals from ABG/Invictus, Cartoon Network, Jordan Brand/Vogue, LaurDIY, Differential Brands Group, Level Brands, the Pokémon Co. Intl., and more…
Fashion
M&A Watch: Fashion Forward
June 18, 2018
Mergers, acquisitions, and partnerships in the fashion space.
Featuring: ABG, Concept One, Nine West, Sequential Brands, Hudson’s Bay, and more…
Sports
Sports-based Brands & Goods Score a Goal
November 17, 2017
As sports-based licensing continues to grow—soaring 3.5% worldwide in 2016—we look at the latest developments in brands and merchandising this week. Featuring: Fanatics takes its model worldwide, Mattel breaks boundaries, and more…
Promotions
Roundup: Promotional Partnerships
July 28, 2017
See the latest in promotional partnerships
Featuring: Real Madrid and Xbox, Sony Pictures and Nickelodeon, NBCUniversal and Crunchyroll, and more…
WORLD OF LICENSING
Retail Sales of Licensed Wearables Up in Every Territory in 2015
September 9, 2016
Wearables is a bellwether of the overall licensing business—not just due of its size, but also because it provides an outlet for so many of the industry’s most important property types…
TLL Survey
Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher
July 18, 2016
For all of its challenges, the fashion licensing industry continues to post strong sales in the U.S. and abroad. Global retail sales of licensed fashion goods totaled…
CELEBRITY LICENSING
Rihanna Shows Strength for Puma, Foot Locker
May 30, 2016
In the competitive world of licensed athletic gear, pop singer and fashion icon Rihanna is riding the demand for athleisure apparel to go toe-to-toe with…
RETAIL TRENDS
Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive
April 29, 2016
Limited-edition celebrity lines are an old hat for Macy’s. But here are some different celebrities (hint: not named Donald Trump) finding a home for their exclusive product lines at Macy’s…
LICENSING LITIGATION
Licensee Accusation: Asics Deliberately Tried to Drive Us Out of Business
November 2, 2015
The 20-year retail Asics/Windsor Financial retail licensing agreement that looked so promising just a few years ago has all gone terribly wrong. See what you can do to avoid falling into the same trap…