Jazware’s Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several “best-in-class licensees” in a bit to… . . . read more
Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection
December 1, 2021
By Gary Symons TLL Editor in Chief The popular footwear company Skechers USA is working on a multi-year partnership with The Nature Conservancy to protect the environment. As part of that program, Skechers will donate… . . . read more
Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
October 15, 2021
The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under… . . . read more
Reebok Unleashes Ghostbusters Shoe Line In Advance Of Film Release
October 7, 2021
Shoemaker Reebok is unveiling a spooky, slimy shoe line this week, partnering with Sony Pictures Consumer Products on a full-family footwear and apparel collection inspired by the Ghostbusters franchise. Following the successful first line between the… . . . read more
US Army Marches Into Licensing Deal With Crocs
September 13, 2021
The U.S. Army has licensed the footwear brand Crocs to produce Army-branded Jibbitz charms allowing Americans to show their pride in the Armed Forces. Jibbitz charms are small decorations that can be added to Crocs,… . . . read more
Osprey London Partners With 33 Joints on Shoe Line
August 17, 2021
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal with footwear company 33 Joints for a collaboration with the luxury British leather goods brand, OSPREY LONDON. This… . . . read more
PUMA In Kool Kollaboration With KOOL-AID
August 16, 2021
Two legendary brands are mixing up a delicious branding concoction, as KOOL-AID and PUMA come together for a fun footwear and apparel collection. This latest collection from PUMA features a full run of footwear including Clyde,… . . . read more
ABG Acquires Reebok From Adidas
August 13, 2021
Authentic Brands Group continues its aggressive acquisition strategy, announcing an agreement to buy the shoe brand Reebok from adidas. Adidas said Thursday it signed a deal to sell the sneaker and sportswear brand to Authentic… . . . read more
Aerosoles Launches Laura Ashley Collection
July 23, 2021
Aerosoles is launching a comprehensive new line in a special collaboration with the British heritage and fashion brand Laura Ashley. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and… . . . read more
Jurassic Park: Run For Your Life With Reebok
July 20, 2021
The global shoe brand Reebok has officially unveiled its new Jurassic Park collection (pictured here) developed in partnership with Universal Brand Development. This first-ever line for Reebok celebrates the long history of the Jurassic Park… . . . read more