See the latest in promotional partnerships
Featuring: Real Madrid and Xbox, Sony Pictures and Nickelodeon, NBCUniversal and Crunchyroll, and more…
WORLD OF LICENSING
Retail Sales of Licensed Wearables Up in Every Territory in 2015
September 9, 2016
Wearables is a bellwether of the overall licensing business—not just due of its size, but also because it provides an outlet for so many of the industry’s most important property types…
TLL Survey
Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher
July 18, 2016
For all of its challenges, the fashion licensing industry continues to post strong sales in the U.S. and abroad. Global retail sales of licensed fashion goods totaled…
CELEBRITY LICENSING
Rihanna Shows Strength for Puma, Foot Locker
May 30, 2016
In the competitive world of licensed athletic gear, pop singer and fashion icon Rihanna is riding the demand for athleisure apparel to go toe-to-toe with…
RETAIL TRENDS
Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive
April 29, 2016
Limited-edition celebrity lines are an old hat for Macy’s. But here are some different celebrities (hint: not named Donald Trump) finding a home for their exclusive product lines at Macy’s…
LICENSING LITIGATION
Licensee Accusation: Asics Deliberately Tried to Drive Us Out of Business
November 2, 2015
The 20-year retail Asics/Windsor Financial retail licensing agreement that looked so promising just a few years ago has all gone terribly wrong. See what you can do to avoid falling into the same trap…
Collegiate
Adidas Re-Ups with Indiana University for $53.6 Million & More
September 8, 2015
Indiana University Athletics’ new $53.6 million apparel deal with Adidas is believed to be the fifth richest in all of college athletics. Plus, see more collegiate deals…
PRINCESS POWER
“Cinderella” Tie-In Campaigns Targets Women of All Generations
March 2, 2015
Women apparently never outgrow the desire to feel like a princess.
At least that’s the message retailers JCPenney and Kohl’s are promoting as part of a multi- generational approach to tie-ins with Disney’s live-action “Cinderella,” which is due in theaters March 13…