By Allison Watkinson TLL Reporter Dearfoams has partnered with drag queen Nina West on licensed slipper and shoe designs to celebrate LGBTQ+ Pride Month. These new consumer product releases promise to provide the comfort and… . . . read more
Floafers Explores Wacky World of Crayola Silly Scents with Kids’ Shoes
May 9, 2022
Floafers, maker of fashionable foam footwear, has partnered with Crayola for a line of kids’ fruit fragrant Crayola Silly Scents shoes. The Crayola Silly Scents line of creative tools allows creatives to bring their art… . . . read more
Fashion Licensing: Unlimited to Produce Branded Footwear For The Gap
March 30, 2022
Unlimited Footwear Group of The Netherlands has signed a deal to produce footwear for Gap Inc. in Europe, in a deal brokered by IMG. The deal covers the European Union, the UK, Switzerland and Scandinavia…. . . . read more
Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike
February 28, 2022
NBA star LeBron James was a huge fan of Post Cereals’ Fruity PEBBLES as a kid, and now he’s teaming up with Nike and Post to celebrate the brand. In a three-way collaboration, the parties… . . . read more
Literary Licensing: Seven New Licensees For Percy The Park Keeper
February 14, 2022
Brand licensing specialist The Point.1888 has secured seven new licensees for heritage publishing brand Percy The Park Keeper. Created by Nick Butterworth, the popular British publishing property has expanded its licensing program due to the… . . . read more
Crayola and Vans Partner Up For a Licensed Consumer Products Collection
February 8, 2022
Action sports brand Vans has partnered with Crayola for a licensed collection of footwear, apparel, and accessories. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio… . . . read more
Footwear Licensing: Walk In Beauty, With National Gallery x UIN Collaboration
February 7, 2022
ARTiSTORY’s Seasons of Impressionists creatives are set to travel the world with uin Footwear The National Gallery has reached a deal with Spanish footwear brand uin for a new line of art-inspired footwear, in a deal… . . . read more
Apparel Licensing: Hunter Creates Killer Fashion for BBC Hit Killing Eve
January 31, 2022
By Allison Watkinson TLL Reporter The British outerwear company Hunter is launching a licensed capsule collection for the hit BBC program Killing Eve. The collection is being created in collaboration with BBC America’s and Sid… . . . read more
Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks
January 12, 2022
By Allison Watkinson TLL Reporter Authentic Brands Group has signed a long-term license agreement with Tristate Holdings for Reebok in select Asian markets. ABG is a global brand development, marketing and entertainment company. It is… . . . read more
Nike Sprints Into Metaverse Licensing With RTFKT Acquisition
December 14, 2021
By Gary Symons TLL Editor in Chief The footwear behemoth Nike is expanding its footprint in the metaverse, announcing the acquisition of digital collectibles company RTFKT. The terms of the deal were not disclosed. “This… . . . read more