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RETAIL TRENDS

Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive

Limited-edition celebrity lines are an old hat for Macy’s. But here are some different celebrities (hint: not named Donald Trump) finding a home for their exclusive product lines at Macy’s…


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LICENSING LITIGATION

Licensee Accusation: Asics Deliberately Tried to Drive Us Out of Business

The 20-year retail Asics/Windsor Financial retail licensing agreement that looked so promising just a few years ago has all gone terribly wrong. See what you can do to avoid falling into the same trap…


. . . read more

Collegiate

Adidas Re-Ups with Indiana University for $53.6 Million & More

Indiana University Athletics’ new $53.6 million apparel deal with Adidas is believed to be the fifth richest in all of college athletics. Plus, see more collegiate deals…


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CELEBRITY FASHIONISTAS

Olsen Twins Bring Secondary Fashion Label In-House

Is it just contractual or are the Olsens making a move away from licensing…


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LICENSING FOR GOOD

New Vans Design Says Skate, Don’t Smoke

Vans x truth line supports teen smoking prevention campaign…


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PRINCESS POWER

“Cinderella” Tie-In Campaigns Targets Women of All Generations

Women apparently never outgrow the desire to feel like a princess.

At least that’s the message retailers JCPenney and Kohl’s are promoting as part of a multi- generational approach to tie-ins with Disney’s live-action “Cinderella,” which is due in theaters March 13…

. . . read more



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