Limited-edition celebrity lines are an old hat for Macy’s. But here are some different celebrities (hint: not named Donald Trump) finding a home for their exclusive product lines at Macy’s…
LICENSING LITIGATION
Licensee Accusation: Asics Deliberately Tried to Drive Us Out of Business
November 2, 2015
The 20-year retail Asics/Windsor Financial retail licensing agreement that looked so promising just a few years ago has all gone terribly wrong. See what you can do to avoid falling into the same trap…
Collegiate
Adidas Re-Ups with Indiana University for $53.6 Million & More
September 8, 2015
Indiana University Athletics’ new $53.6 million apparel deal with Adidas is believed to be the fifth richest in all of college athletics. Plus, see more collegiate deals…
PRINCESS POWER
“Cinderella” Tie-In Campaigns Targets Women of All Generations
March 2, 2015
Women apparently never outgrow the desire to feel like a princess.
At least that’s the message retailers JCPenney and Kohl’s are promoting as part of a multi- generational approach to tie-ins with Disney’s live-action “Cinderella,” which is due in theaters March 13…