FREE Report: Licensing in the Metaverse
Don’t miss out on the hottest trend in licensing today—making real money in the virtual world. Read this report to learn how you can capitalize on this trend today!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!

Adidas Snags Deal With Number One NFL Draft Pick

Adidas’ bet on NFL prospect Trevor Lawrence appears to be paying off so far, as the collegiate star from Clemson was the No. 1 overall draft pick by the Jacksonville Jaguars on Thursday. Adidas announced… . . . read more

Brentwood Repping Stride Rite In New Partnership

One of the world’s most venerable child’s footwear companies will be represented by Brentwood Licensing LLC, as Stride Rite looks to expand its licensing profile. Brentwood announced the deal April 29 that will see it… . . . read more

Canada’s Native Shoes Signs Deal With a Crayola Crayon

The purpose-led footwear brand Native Shoes has announced a limited-edition collaboration with Crayola, celebrating the brands’ shared creativity. Drawing inspiration from Crayola bold and iconic colors, the spring range spans 11 of Native Shoes’ best-loved… . . . read more

Nike Loses Kobe Bryant License As Talks Fail

The estate of basketball legend Kobe Bryant declined to renew its deal with Nike this month as talks between the parties fell apart, according to an exclusive report from Complex that was later confirmed by Nike. Unless… . . . read more

Keen Shoes and Jerry Garcia Take On Climate Change, In Style

Shoemaker KEEN and the Jerry Garcia Family have expanded the company’s branded collection of sandals and sneakers, featuring Jerry Garcia’s artwork, in a campaign to save the Tongass temperate rainforest. The Tongass is considered the… . . . read more

Under Armour Slashed Sponsorships in 2020

The sporting gear company Under Armour has been shedding sponsorship deals over the past year, and now we know how deep the cuts have gone. Under Armour Inc. released its annual report in late February,… . . . read more

TreImage Adds BALL’N Lifestyle Brand To Its Roster

The Marketing and Licensing Agency TreImage, LLC continues to gain street cred with the addition of the BALL’N brand to its roster. “BALL’N is very pleased to announce our new partnership with Trelmage.” said Rod… . . . read more

Gucci and The North Face Go Hiking In Style

You don’t usually equate Gucci with camping, but the luxury brand is going outdoors in a big way this year, partnering with adventure wear company The North Face. Consumers have headed to the great outdoors… . . . read more

Fanatics & Lids Reach Long-Term Deal With BNED

The sports merchandise company Fanatics has added to its long list of critical deals in 2020 with a long-term merchandising partnership with Barnes & Noble Education Inc. (BNED), the campus store division of the Barnes… . . . read more

Back-to-School

Licensed Back-to-School Sales Expected to Rise 2.0% in 2020

Licensed back-to-school sales are expected to climb to $9.6 billion in the U.S. and Canada, according to The Licensing Letter’s estimates. With licensed retail sales up 2.0%, or $188 million, the back-to-school season is expected to help bolster recovery…


. . . read more


(-000tll-)