The Licensing Letter

Footwear

Crocs Offers the Pringles Snack Shoe You Never Knew You Needed

By Allison Watkinson TLL Reporter Pringles and Crocs are launching a global licensing collaboration that includes limited-edition Pringles-inspired Crocs footwear, Jibbitz charms and a new Pringles flavor. "Pringles' first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavor," said Pringles marketing … [Read more...] about Crocs Offers the Pringles Snack Shoe You Never Knew You Needed

Henley Regatta Extends Apparel License for Crew Clothing

By Allison Watkinson TLL Reporter Two top British brands have renewed their successful relationship, as Henley Royal Regatta added three years to a licensing deal with Crew Clothing. To celebrate the ongoing partnership, Crew Clothing will return with its best-selling capsule collection, comprised of occasion-wear and elevated wardrobe classics. The latest offering from Crew … [Read more...] about Henley Regatta Extends Apparel License for Crew Clothing

Sam Edelman Footwear Brand Signs Four New Licensees

By Allison Watkinson TLL Reporter Sam Edelman has partnered with four new licensees to expand its Sam Edelman, Circus NY and Sam & Libby brands. These newly signed licensing partnerships will expand Sam Edelman's fashion labels into additional product categories. “The addition of four new licensees is another growth milestone for Sam Edelman,” said Sam Edelman … [Read more...] about Sam Edelman Footwear Brand Signs Four New Licensees

Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection

By Allison Watkinson TLL Reporter Reebok and Hasbro are launching a licensed children's footwear collection inspired by the My Little Pony entertainment brand. Created as a toy line in 1983, Hasbro's My Little Pony brand has expanded into a multi-platform entertainment franchise that includes a wide array of animated content, games, toys, licensed consumer products, … [Read more...] about Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection

Nike Suing Sneaker Designer on Allegations of Trademark Infringement

By Gary Symons TLL Editor in Chief Footwear and fitness giant Nike is suing a small sneaker designer for allegedly putting out copies of its Air Jordan 1 High sneakers. In a complaint filed in New Jersey District Court Jan. 25, Nike called Global Heartbreak founder Naadier Riles a "bootlegger" (pun intended?), saying the designer essentially copied its Air Jordans, and put … [Read more...] about Nike Suing Sneaker Designer on Allegations of Trademark Infringement

True Religion Puts Its Faith in Orly for New Footwear Line

By Gary Symons The LA-based jeans and apparel company True Religion will release a new footwear line in partnership with Orly Corporation. The new collection, following the same design cues that have made True Religion a global success story, will launch in Fall 2024. “As we continue to broaden our lifestyle portfolio, we’re pleased to enter into a new footwear partnership,” … [Read more...] about True Religion Puts Its Faith in Orly for New Footwear Line

Authentic Brands Puts Best Foot Forward With Acquisition of Sperry

By Allison Watkinson TLL Reporter Authentic Brands Group (Authentic) has officially announced its acquisition of the American footwear brand Sperry this week. Sperry is an American heritage brand that has been manufacturing high-quality casual footwear for more than 90 years. As part of the acquisition, the ALDO Group has been appointed as the exclusive North American … [Read more...] about Authentic Brands Puts Best Foot Forward With Acquisition of Sperry

BBC International Takes on Design, Manufacturing, Distribution for DC Shoes

By Gary Symons TLL Editor in Chief Authentic Brands Group has engaged BBC International to design, produce and distribute products for its DC Shoes brand. The deal sees BBC partnering with one of the world's most popular brands for skateboarding, snowboarding, and 'street lifestyle' apparel. Through the agreement, BBC takes on global design and sourcing for DC Shoes footwear … [Read more...] about BBC International Takes on Design, Manufacturing, Distribution for DC Shoes

Sesame Workshop Launches New Partnerships with Kenneth Cole and Kidz Toyz

By Allison Watkinson TLL Reporter Sesame Workshop has launched two collaborative licensing partnerships with Kenneth Cole and Kidz Toyz.Selected to close out Kenneth Cole's fortieth anniversary, the Sesame Workshop partnership has released a co-branded capsule collection to support the mental health and well-being of children and families.“As a father, a designer, and founder … [Read more...] about Sesame Workshop Launches New Partnerships with Kenneth Cole and Kidz Toyz