By Allison Watkinson TLL Reporter The global licensing agency IMG has secured a deal between its client Goodyear Tires and the apparel and footwear brand HUF. Founded in 2002, HUF is an LA-based footwear and apparel manufacturer that specializes in skateboarding lifestyle products. The new co-branded HUF x Goodyear collection is inspired by Goodyear's long history in … [Read more...] about Rubber Hits the Road For Goodyear Tires and HUF Footwear
Footwear
Kathy Ireland’s Cool Partnership With Forever Fashion for Winter Accessories
By Gary Symons TLL Editor in Chief The premium cold weather accessories manufacturer, Forever Fashion, has entered into a licensing agreement with kathy ireland Worldwide (kiWW). Forever Fashion CEO Isaac Levy says the partners will develop a wide-ranging assortment of kathy ireland® winter accessories products including ponchos, ruanas, kimonos, scarves, hats, … [Read more...] about Kathy Ireland’s Cool Partnership With Forever Fashion for Winter Accessories
Bluey and Ground Up Release Children’s Shoes For Kids Foot Locker
By Allison Watkinson TLL Reporter Ground Up International is releasing a Bluey footwear collection in partnership with Kids Foot Locker and BBC Studios Kids & Family. Jointly commissioned by BBC Studios Kids & Family and ABC Children’s, Bluey is a 2D-animated series that was created and written by Joe Brumm and produced by Ludo Studio in association with Screen … [Read more...] about Bluey and Ground Up Release Children’s Shoes For Kids Foot Locker
Ukraine Designers Featured at Paris Fashion Week
By Gary Symons TLL Editor in Chief The upcoming Fashion Week in Paris will give companies a chance to support Ukrainian designers, as they fight to survive the Russian invasion. Seven Ukrainian designers will showcase their Autumn Winter 2023 collections at Paris Fashion Week from March 3-7 in the famous first arrondissement located at 7 Rue d’Argenteuil. This … [Read more...] about Ukraine Designers Featured at Paris Fashion Week
Retail Licensing: Care Bears Popping Up at Galeries Lafayette Paris Haussmann
By Allison Watkinson TLL Reporter Sagoo Licensing has brokered a deal for Cloudco Entertainment to launch a Care Bears Pop-Up in the Galeries Lafayette Paris Haussmann department store. Branded pop-up retail stores have become a significant trend in the licensing industry in the past year. As the COVID-19 pandemic restrictions have lifted, more consumers are looking for … [Read more...] about Retail Licensing: Care Bears Popping Up at Galeries Lafayette Paris Haussmann
Poetic Brands Signs Squishmallows For First Footwear Partnership
By Allison Watkinson TLL Reporter The licensed apparel company Poetic Brands has secured the first licensee for its newly-created footwear division. The first licensing partnership for Poetic Brands new division is with the Original Squishmallows toy brand. For the licensing collaboration, Poetic Brands is developing a collection of Squishmallow-themed children’s … [Read more...] about Poetic Brands Signs Squishmallows For First Footwear Partnership
Prada Appoints New Leadership As Part of Succession Plan
By Gary Symons TLL Editor in Chief Prada is going through momentous changes as the renowned fashion house's co-CEO's and founders prepare to step down. Miuccia Prada and her husband Patrizio Bertelli are stepping back from their day-to-day leadership roles as they prepare to transition the company to the next generation. The couple's son, Lorenzo Bertelli, is expected to … [Read more...] about Prada Appoints New Leadership As Part of Succession Plan
Sneaky Grinch Gets His Own Sneakers From adidas
By Gary Symons TLL Editor in Chief Dateline: Whoville In a stunning turnabout, the infamous Grinch is now putting presents under the tree, thanks to a partnership between adidas and Dr. Seuss Enterprises. adidas Originals is teaming up with the Grinch by creating a festive spin on its classic basketball shoe, the Forum Low. In a stylish new collaboration that is as sweet … [Read more...] about Sneaky Grinch Gets His Own Sneakers From adidas
Who’s News: Adidas Appoints Bjørn Gulden as its New CEO
By Allison Watkinson TLL Reporter Bjørn Gulden will take on the position of CEO at adidas and will serve on the company's Executive Board beginning Jan. 1. The current CEO of Adidas AG, Kasper Rorsted, and the Supervisory Board mutually agreed that he would step down as CEO and leave the company on Nov. 11, 2022. “We would like to thank Kasper Rorsted for his major … [Read more...] about Who’s News: Adidas Appoints Bjørn Gulden as its New CEO
The Hundreds and Manic Panic Release a Collaboration to Dye For
By Allison Watkinson TLL Reporter The Hundreds and Manic Panic have partnered on a licensed collection of apparel and co-branded hair dye. The licensing collaboration between the two companies was brokered by Pacific Swell Brands, a boutique licensing agency that specializes in extending brands into new consumer products and markets. The co-branded collection by The … [Read more...] about The Hundreds and Manic Panic Release a Collaboration to Dye For