Is it just contractual or are the Olsens making a move away from licensing…
PRINCESS POWER
“Cinderella” Tie-In Campaigns Targets Women of All Generations
March 2, 2015
Women apparently never outgrow the desire to feel like a princess.
At least that’s the message retailers JCPenney and Kohl’s are promoting as part of a multi- generational approach to tie-ins with Disney’s live-action “Cinderella,” which is due in theaters March 13…