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CELEBRITY FASHIONISTAS

Olsen Twins Bring Secondary Fashion Label In-House

Is it just contractual or are the Olsens making a move away from licensing…


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LICENSING FOR GOOD

New Vans Design Says Skate, Don’t Smoke

Vans x truth line supports teen smoking prevention campaign…


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PRINCESS POWER

“Cinderella” Tie-In Campaigns Targets Women of All Generations

Women apparently never outgrow the desire to feel like a princess.

At least that’s the message retailers JCPenney and Kohl’s are promoting as part of a multi- generational approach to tie-ins with Disney’s live-action “Cinderella,” which is due in theaters March 13…

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