Authentic Brands Group continues its aggressive acquisition strategy, announcing an agreement to buy the shoe brand Reebok from adidas. Adidas said Thursday it signed a deal to sell the sneaker and sportswear brand to Authentic… . . . read more
Aerosoles Launches Laura Ashley Collection
July 23, 2021
Aerosoles is launching a comprehensive new line in a special collaboration with the British heritage and fashion brand Laura Ashley. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and… . . . read more
Jurassic Park: Run For Your Life With Reebok
July 20, 2021
The global shoe brand Reebok has officially unveiled its new Jurassic Park collection (pictured here) developed in partnership with Universal Brand Development. This first-ever line for Reebok celebrates the long history of the Jurassic Park… . . . read more
Peppa Pig Boots Up Partnership With Hunter Boot Ltd.
July 19, 2021
When kids in the UK are ready to splash their way back to school through mud puddles this fall, Peppa Pig and Hunter Boot will have them covered. Hasbro and Hunter Boot are about to… . . . read more
Fashion Brands Investigated in France Over Forced Labor in China
July 5, 2021
By Gary Symons TLL Editor in Chief Global fashion brands are caught in a geopolitical dilemma, as four companies are under investigation on suspicion of profiting from goods produced using forced labor by imprisoned Uyghurs… . . . read more
Sperry Unveiled A Cool Collection With Good Humor and Popsicle
June 30, 2021
As the Pacific Northwest broils under an unprecedented heat wave, footwear brand Sperry unveiled a cool collection based on prints of ice cream truck treats from Good Humor and Popsicle. The Good Humor ice cream… . . . read more
Adidas, Delta Galil Partner on Underwear Collection
June 21, 2021
Sportswear leader adidas has signed this week an international partnership with Israel-based apparel maker Delta Galil to design, manufacture and distribute an underwear line under adidas’ Badge of Sport and Originals labels. The collection is… . . . read more
Warner Launches Space Jam Licensing Onslaught
May 21, 2021
More than 200 licensing partners launching ‘Looney’ collections around the world Warner Bros. Consumer Products is rolling out the largest collection of Looney Tunes merchandise in decades ahead of debut of Space Jam: A New… . . . read more
Boat Rocker Lassos New Licensees For Dino Ranch
May 19, 2021
Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker… . . . read more
St. Andrews Links Tees Off With The Point.1888
May 18, 2021
The world’s most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing… . . . read more