By: Karina Masolova, karina@plainlanguagemedia.com Kim Kardashian launches her first direct-to-consumer venture in the fragrance category under her KKW Beauty brand. The limited-edition fragrances are first come, first serve—but the star also plans to release new scents in time for Valentine's Day. Sales were exclusively digital, albeit with a small launch at e-commerce site … [Read more...] about Keeping Up With the Kardashians
Health and Beauty Products
In & Around 34th Street
By: Karina Masolova, karina@plainlanguagemedia.com I try to trek down to 34th St. Herald Square, in central New York City, every once in a while. As we enter the holiday shopping season, there were some interesting licensed retail activities in and around town. The newest addition to Herald Square is the Build a Bear Workshop. The central attraction is the retailer's three … [Read more...] about In & Around 34th Street
Roundup: Promotional Partnerships
Real Madrid's official console partner is Xbox. To celebrate, Xbox will host a series of events at Microsoft Stores throughout the U.S. during Real Madrid’s U.S. Summer Tour. Betty Boop is the new face of Foulbi Co., Ltd.'s J-esthetic—over 100 esthetic salons and day spas. The campaign includes a commercial as well as print and digital ads. The Goodyear Tire & Rubber Co. … [Read more...] about Roundup: Promotional Partnerships
L’Oreal Ranks as Top Beauty Company of 2016
The top beauty company grew its sales 2.3% to reach $28.60 billion worldwide, according to a ranking by WWD. Unilever was No. 2 at $20.52, while Proctor & Gamble slid in at No. 3 despite a 12.5% drop in sales. To put the numbers into context, retail sales of licensed health and beauty products in the U.S./Canada stayed flat at 0.1% growth in 2016 to reach almost $7.7 billion, … [Read more...] about L’Oreal Ranks as Top Beauty Company of 2016
Licensed Fragrance Back on Track?
Since we last looked at licensed fragrances, the business has certainly changed—and it seems that it might be looking up, at least for established celebrities and fashion brands. Revlon finalized its purchase of Elizabeth Arden on Sept. 7, 2016, forming a beauty enterprise with net sales of approximately $3 billion worldwide. In the latest financial reports—Q3 ending Sept. 30, … [Read more...] about Licensed Fragrance Back on Track?
What Not to Do: Kardashians Score a Win in Fight Against Licensee
By Karina Masolova The Kardashian sisters got a pretrial court order barring Haven Beauty from using their names and trademarks—effectively opening the door for new licensees to step in, since the Kardashians want to ultimately terminate their licensing agreement. The Aug. 23 ruling, from the U.S. District Court for the Central District of California (2Die4Kourt v. Hillair … [Read more...] about What Not to Do: Kardashians Score a Win in Fight Against Licensee
Disney Dresses Up with Fashion
If you think Disney licensing is all about mass merchant toys and T-shirts, think again. Fast fashion retailer Forever 21 this week rolls out a limited-edition Disney Pixar capsule collection of women's, men's and kids's clothing and accessories that feature character portraits of Buzz Lightyear, Woody, Dory, Nemo, Mike Wazowski and others along with phrases that play off the … [Read more...] about Disney Dresses Up with Fashion
Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher
Growing competition; continued decline in the brick and mortar backyard; currency devaluation in Europe and Asia; a fourth quarter retail fiasco. 2015 was a tough year for the fashion industry. Yet, for all of the challenges, fashion licensing prospered in not only in the U.S./Canada but worldwide, according to The Licensing Letter’s Annual Licensing Business Survey. Global … [Read more...] about Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher
Vegan Cosmetics: The Newest Wave in Fashion Brand Building
By Glenn S. Demby, Esq. Quality is no longer enough. Today's consumers also want their brands to have a moral and social conscience. Few sectors have been more responsive to this demand than fashion. Perhaps the most dramatic illustration of this is the proliferation of vegan makeup brands. The Appeal of Vegan "Natural, organic and clean are the buzzwords across the beauty … [Read more...] about Vegan Cosmetics: The Newest Wave in Fashion Brand Building
Licensed Cannabis the Next Big Thing
This year’s Cannabis World Congress & Business Exposition New York (CWCBExpo NY) welcomed a disparate crowd as businesses sought to stake a claim in an industry estimated to be worth $5.7 billion in the U.S. in 2015, according to ArcView Market Research and New Frontier. While TLL estimates place retail sales of licensed legal cannabis at less than 1% of all industry sales, … [Read more...] about Licensed Cannabis the Next Big Thing