The Hershey Company and Brand Activation Consulting (BAC) today announced the expansion of its line of officially licensed Hershey’s S’Mores accessories with Mr. Bar-B-Q and new partner, International Wholesalers. The extensive line of Hershey’s S’Mores products that features popular backyard barbeque accessories, like carrying cases, wooden and light up skewers, will now include Hershey’s wipes, storage bags, grub holders, freezer-safe storage containers and rotating skewers. “The Hershey Company understands that consumers who have deep, personal connections to brands like to experience them in multiple ways,” said Michelle McLaughlin, Chief Executive Officer, Brand Activation Consulting. “These new accessories from International Wholesalers as well as Hershey’s S’Mores graphics integrated in our lifestyle product stories will further those connections by allowing consumers to have a complete S’Mores celebration from beginning to end.” For… . . . read more
Colour Republic and Country Living Say It With Flowers
North American floral company Colour Republic has launched a new licensing partnership with Country Living magazine, published by Hearst Magazine. The deal will see Colour Republic producing freshly picked, artfully arranged floral designs that will be offered for home delivery through the Country Living Floral Collection. The designs can be delivered quickly and easily to the consumers home. Consumers can view the wide range of floral varieties, including colorful roses and mixed blooms at www.CountryLivingFlowers.com. The collection is now available for purchase exclusively on the Amazon Marketplace and bouquets come with a keepsake vase option. Kacy Fabie, head of Digital and Commerce at Colour Republic, says Country Living is an ideal match for the company. For more than 40 years, Country Living has acted as a field guide to the… . . . read more
Halo & Xbox Release New Bedding Sets For The Sleepy Gamer
Video gaming is exhausting work, so it just made sense for Microsoft to partner with boutique bedding specialist Dreamtex Ltd. to develop a bedding collection for the Xbox and the critically acclaimed Halo franchise. “Gamers … and even Spartans … need a good night’s sleep to make sure they are ready to perform every day,” says John Friend, Head of Halo & Xbox Consumer Products. “We are thrilled to be working with a great partner like Dreamtex to roll out high-quality and brand-appropriate Xbox and Halo bedding, and we hope fans are ready to recharge and level up their bedrooms with these new stylish and comfy sets.” The partnership was brokered by Tinderbox, the digital division of Microsoft’s licensing agency, Beanstalk. Following the global launch of the fourth generation Xbox… . . . read more
New Launches From Jewel For Black History Month
Jewel Branding & Licensing (JBL) is celebrating Black History Month by launching several new projects and highlighting some of their most talented designers, illustrators, influencers and TV personalities. The company says it’s “proud to highlight the designers and artists of color in their portfolio, including illustrators and influencers Kendra Dandy of Bouffants & Broken Hearts, and Jessi Raulet of EttaVee, as well as celebrity interior designer and TV personality, Nikki Chu.” For their limited edition artist series, Athleta (part of Gap Inc.) joined forces with artist and designer Kendra Dandy on a fun collection of masks and t-shirts. Dandy’s art is featured on the home page of Walmart.com in celebration of Black History Month. American Greetings has also partnered with Kendra to launch an endcap collection of greeting cards slated for release at… . . . read more
Debra Valencia Creates Shibori Bedding for Spectrum Home
Designer Debra Valencia has created an all new collection of Shibori style bedding for Spectrum Home Textiles in a deal brokered by The Brand Liaison, Valencia’s exclusive licensing agent. Valencia has spent years mastering the ancient Japanese hand dyed textile tradition of Shibori, studying under the guidance of a master instructor in Japan, and has personally created dozens of handmade textiles incorporating a variety of techniques, including handcut stencils, sewing, folding, binding and clamping. Each of her textile works is a one of a kind original, and select prints from Valencia’s Shibori Collection can be found on stationery, bedding and other home goods. The entire collection is now available for licensing across all product categories. Typically used only for textiles in the past, the Shibori collections are now a hot… . . . read more
Living Coral: 2019 NSS, NY Now & Surtex Edition
Conscientious, Organized, Retro, and Animated Living—From the floor of the 2019 National Stationery Show (NSS), Retail Renaissance NY Now, and Surtex, TLL brings you the latest in home, stationery, and surface design…
Licensed Home-related Goods Up 3.4% WW in 2016
Retail sales of licensed home furnishings, housewares, and domestics grew by 3.4% globally. In the U.S./Canada…
Chinese Housing Boom Propels Licensed Home Sales
The Chinese real estate market continues to grow into 2017, despite government measures. The winner? Licensed home furnishings, housewares, and domestics…
Apparel Fuels 3.1% Growth in U.S./Canada Fashion Licensing—Global Growth Is Even Higher
For all of its challenges, the fashion licensing industry continues to post strong sales in the U.S. and abroad. Global retail sales of licensed fashion goods totaled…
Lady Gaga and Elton John Become the Latest to Launch a Macy’s Exclusive
Limited-edition celebrity lines are an old hat for Macy’s. But here are some different celebrities (hint: not named Donald Trump) finding a home for their exclusive product lines at Macy’s…