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Le Creuset and Harry Potter Put The Magic Into Cooking

Le Creuset has launched a Harry Potter-themed collection of its famous, multi-colored cookware through a licensing partnership with Warner Bros. Consumer Products. “The experience of cooking and sharing a memorable meal with loved ones is pure… . . . read more

Housewares Licensing: Hedley & Bennett Unveil Some Rockin’ Grateful Dead Aprons

By Gary Symons TLL Editor in Chief Hedley & Bennett, the brand known for their beautifully designed, pro-quality aprons and kitchen gear, has teamed up with iconic rock band the Grateful Dead to release a… . . . read more

Thread LLC To Develop Licensing Opportunities For Craft & Forge

The Colonial Williamsburg Foundation this week announced the launch of Craft & Forge, an innovative new lifestyle brand rooted in the esteemed traditions of American craftsmanship and designed for a modern world. And to ensure… . . . read more

Kindi Kids And DNC Making Meal Times Fun

Bulldog inks a new deal with DNC for homewares based on the preschool sensation As part of its growing consumer products program, Bulldog Licensing has signed DNC as licensing partner for the hit preschool doll… . . . read more

Boat Rocker Lassos New Licensees For Dino Ranch

Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker… . . . read more

St. Andrews Links Tees Off With The Point.1888

The world’s most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing… . . . read more

Ricky Zoom In Season 2 As Licensing Accelerates

Hasbro’s Entertainment One (eOne) studio, is gearing up for the much-anticipated debut of Ricky Zoom’s season two through ViacomCBS Networks UK, Nick Jr. and Channel 5’s multiplatform pre-school brand, Milkshake!. The CGI animated series follows… . . . read more

Ready, Aim, ‘Fire’, As Blue Sky Launches US Army Firepits

Blue Sky Outdoor Living has announced it is adding a line of officially licensed U.S. Army fire pits to its stable of outdoor products, in a deal brokered by Beanstalk.  “As we continue to grow… . . . read more

Hershey’s Expands Licensing For S’Mores

The Hershey Company and Brand Activation Consulting (BAC) today announced the expansion of its line of officially licensed Hershey’s S’Mores accessories with Mr. Bar-B-Q and new partner, International Wholesalers. The extensive line of Hershey’s S’Mores… . . . read more

Colour Republic and Country Living Say It With Flowers

North American floral company Colour Republic has launched a new licensing partnership with Country Living magazine, published by Hearst Magazine. The deal will see Colour Republic producing freshly picked, artfully arranged floral designs that will… . . . read more


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