By Allison Watkinson
TLL Reporter
QVC has partnered with Hilary Duff and the Below 60 brand to debut an exclusive fragrance diffuser kit through its retail platforms.
For the partnership, QVC is featuring an exclusive branded offer that includes two of Below 60’s plug-in diffuser starter kits.
Each starter kit features a plug-in diffuser, two of Below 60’s signature scented oils and one QVC-exclusive scented oil variety.
“I am so proud of our unique scents, inspired by nature’s simplicity, and thrilled to launch Below 60 on QVC with an exclusive brand-new scent,” said Below 60 chief brand director, Hilary Duff. “The new aroma perfectly complements the starter kit fragrances with a sophisticated scent that elevates the home, and I hope it brings as much joy to QVC customer’s homes as they do to mine.”
Titled Meet Me in the Garden, the new QVC exclusive oil features a distinct fragrance that includes notes of black currant, rose and violet leaf.
The additional two scents included in the Below 60 collection are If Citrus Were a Feeling and Vanilla Buys a Timeshare in Paradise.
To support the partnership, Hilary Duff has been featured in a live on-air appearance through QVC’s channels to introduce the collection to the company’s customers.
“Below 60 and Hilary Duff’s unparalleled commitment to high quality ingredients and elevated design make the brand a standout addition to our home category,” said QVC chief merchandising officer, Mara Sirhal. “Our QVC customers will not only appreciate the quality of these products, but also the new scent, Meet Me in the Garden, available exclusively at QVC,” added Sirhal. “We’re honored to introduce our audience to Hilary’s world of aesthetic, nature-inspired home fragrance.”
Below 60 is a fragrance company and lifestyle brand that creates cruelty-free home fragrances that are free from dyes, phthalates, parabens and formaldehydes.
The brand specializes in offering a selection of nature-inspired scents that are based on the crisp and clean air found below the 60th parallel of Earth’s southern hemisphere.
QVC Group is a social shopping company that specializes in creating video-driven commerce experiences for a wide variety of platforms.
These platforms include TV channels, streaming services, social media, websites and mobile applications.
Through its retail brands and minority interests, the QVC Group offers a rotating collection of products such as home goods, fashion, beauty, electronics and jewelry.
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