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Breaking News: Hasbro Taps ‘Head Wizard’ Chris Cocks as New CEO

By Gary Symons TLL Editor in Chief Global play and entertainment giant Hasbro has named Chris Cocks, the President and COO of its Wizards of the Coast division, as the new CEO for the parent… . . . read more

Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards

By Gary Symons TLL Editor in Chief If you can’t beat ’em, join ’em. The venerable Topps trading card business has agreed to an acquisition offer from Fanatics … the same company that yanked its… . . . read more

Toy Licensing: Fun In Motion Toys Brings Andy Moberg On Board

Licensing veteran Andy Moberg has been hired to lead sales at award-winning company Fun In Motion Toys. Fun In Motion Toys is the creator of Shashibo and other fidget toys such as Spinballs, Mozi, and… . . . read more

North Face x Gucci Tops For Fashion Collaborations In 2021

By Gary Symons TLL Editor in Chief With 2021 in the rear view mirror, it’s a good time to look at the licensing collaborations that really worked. Thankfully, the research team at Love The Sales… . . . read more

Brand Licensing: Flynn Collective and Clean Mama Partner Up

Flynn Collective has announced an exclusive licensing deal with the popular cleaning brand, Clean Mama. Clean Mama was founded in 2009 by Becky Rapinchuk. Since that time, the company has become an industry-leading multi-platform cleaning… . . . read more

Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony

By Allison Watkinson TLL Reporter Ubisoft and Overlook Events have created an official symphonic concert to celebrate the 15th anniversary of the Assassin’s Creed franchise. Ubisoft says the Assassin’s Creed Symphonic Adventure will cover the… . . . read more

Mattel’s American Girl Creates First Chinese-American Girl Of The Year

Mattel has responded to anti-Asian racism by creating its first ever Girl of the Year doll of Chinese descent. The Mattel-owned doll maker celebrated the New Year by unveiling Corinne Tan, a Chinese-American skier, as… . . . read more

Cobra Kai’s Fourth Season Kicks Off New Licensing Wave by Sony

By Allison Watkinson TLL Reporter Sony Pictures Consumer Products (SPCP) has announced a large expansion to the Cobra Kai consumer products program, just in time for the holidays. In anticipation of the Cobra Kai fourth… . . . read more

Metaverse Licensing: Squishmallows Enter The Roblox World

By Gary Symons TLL Editor in Chief Jazwares is working with game platform Roblox to bring its wildly popular Squishmallows line into the metaverse. But the bigger news might be the developments behind this newest… . . . read more

Comic Book Licensing: Godzilla Ready To Rumble With Power Rangers In Brand Crossover

By Allison Watkinson TLL Reporter City stomping lizard Godzilla will face off with The Mighty Morphin Power Rangers in a monstrous five-issue comic series from IDW Publishing. The crossover comic comes about thanks to a… . . . read more


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