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Disney Licensing: Pebble Gear Launches Disney-Themed Kid’s Tablet

The children’s tech company Pebble Gear has just launched a range of Disney-licensed tablets and accessories for three to eight-year-olds in the US. Pebble Gear is an International tech company whose goal is to provide… . . . read more

Educational Toys: Rube Goldberg Partnership Sets Miracle Machines in Motion

By Gary Symons TLL Editor in Chief Journalists are supposed to declare any biases they may have, so let me first admit I’m a huge fan of Rube Goldberg machines. The fact I’m terrible at… . . . read more

The ABC’s of Sesame Street’s Direct-to-Consumer Strategy

Sesame Workshop says fans of the Sesame Street show should “expect the unexpected” when it comes to Direct-to-Consumer (DTC) products for the holidays. Sesame Workshop, the nonprofit organization behind Sesame Street, says it’s teaming up… . . . read more

Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato

Extensive toy range based on global hit animated property will launch in Fall 2022, under partnership brokered by WildBrain CPLG The Netflix hit Chip & Potato is getting both a third season and a new… . . . read more

ViacomCBS Releases ‘More Than Dolls’ Study on Diversity and Inclusion

By Gary Symons TLL Editor in Chief A study by ViacomCBS Consumer Products shows that a doll is not just a doll, and that representation of minorities in toy choices can dramatically impact how children… . . . read more

Beverage Licensing: Diageo Partners With Insight Editions on Guinness Cookbook

Guinness, one of the world’s most iconic and beloved brewers, has partnered with established publisher, Insight Editions, to bring the taste of Guinness to consumers’ kitchen with The Official Guinness Cookbook. The cookbook, created through… . . . read more

Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences 

Move over LegoLand, and step aside Disney World: the world famous Crayola brand is making a move to expand its location-based, experiential entertainment franchise. Crayola LLC announced this week it is actively seeking partners around… . . . read more

Trademark Licensing: GTL Drives Licensing Deals For Scania

Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has been appointed to represent Scania, a world leading provider of transport solutions including heavy lorries, trucks and buses. Scania says GTL is developing a… . . . read more

Cyber Group Hires Retail Monster to Rep New Animated Series

Award winning Cyber Group Studios has has appointed licensing agency Retail Monster, LLC, to develop strategic licensing programs in the U.S. for two of its new CG animated kids’ adventure series. The deal includes representation… . . . read more

Pre-School Licensing: Hasbro Announces Peppa Pig Early Years Learning Program “Learn with Peppa”

Hasbro has announced a new program with Penguin Random House called Learn with Peppa, a major new brand extension to help promote early years learning. The program will kick off towards the end of 2022 with… . . . read more


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