FREE Report: Licensing in the Metaverse
Don’t miss out on the hottest trend in licensing today—making real money in the virtual world. Read this report to learn how you can capitalize on this trend today!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!

Character Licensing: BarkBox Reveals Spiderman Toys For Your Super Dog

The pet toy company BarkBox is swinging into action this week, announcing a new limited-edition collaboration with Marvel ahead of the highly anticipated release of “Spider-Man: No Way Home.” “We are thrilled to team up… . . . read more

Pet Licensing: Banana Boat Going To The Dogs With New Deal

G Mason Group Partners with Banana Boat Sunscreen to Launch Gear and Suncare Products for Pets  Banana Boat, one of the world’s leading sunscreen makers, is now working on a line of sun care and… . . . read more

Dogs Now Know How To Get To Sesame Street

The venerable kids’ show Sesame Street has really been going to the dogs of late, first Elmo got a pet dog named Tango, and now with a new line of dog toys. Partner firm BARK is… . . . read more

Sweet Deal Between Mars Wrigley and Brand Central

Brand Central has landed a major account, signing a partnership with confectionery giant Mars Wrigley, maker of many of America’s favorite candies and snacks. Mars Wrigley is known for their leading portfolio of iconic brands… . . . read more

HRH Queen Elizabeth II Launches Royal Dog Treats

Given the British Queen’s love of Corgis, wasn’t it just a matter of time before she launched her own royal line of dog treats? The 95-year-old monarch has given her approval for a line of… . . . read more

I Scream, You Scream, And Now Dogs Scream For Ice Cream

Dogs have always loved ice cream … but unfortunately, ice cream has not always loved dogs. Thanks to a deal brokered by The Point.1888 between the Battersea animal charity and Britain’s carbon negative ice cream… . . . read more

Aardman Announces Hilarious New License Deals

The hilarious Animation studio Aardman has announced several new licensing deals for two of its most famous brands, Wallace & Gromit, and the spinoff Shaun the Sheep. The Wallace & Gromit series of short stop-action… . . . read more

Dogs Rejoice As Wham-O Releases Line of Pet Toys

The Licensing Letter doesn’t have a lot of Border Collies in its subscriber list, which is too bad, because who would possibly be more interested in a story about Wham-O releasing frisbees especially made for… . . . read more

Halloween Sales Decline Due to Covid-19 Restrictions

Halloween is always a spooky time of year, but in 2020 it’s downright scary if you’re in retail or the licensing industry.  A survey by the National Retail Federation found there will be a massive… . . . read more

Retail Sales of Licensed Pet Products based on Corporate Trademarks/Brands versus Other Property Types, U.S. & Canada


(-000tll-)