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Best in Show

L.O.L. Surprise! Sweeps Toy & License of the Year Awards

The list of winners from this year’s TOTY awards is topped by none other than MGAE’s L.O.L. Surprise! Plus more from Lego, Mattel, Spin Master, and other category winners…


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Toys & Games

Spotlight: Kids’ Tech Toys

When it comes to kids’ tech toys, the name of the game is STREAM. Specifically, engineering and programming…


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Preschool

Preschool Properties With Some Licensing Activity

TLL’s feature of selected preschool properties with active merchandising programs worldwide, complete with retail sales ranges…


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PRESCHOOL

Top 20 Preschool Properties in the $12.8 Billion Industry

In 2016, licensed retail sales of preschool brand-based, preschool-oriented merchandise grew 6.7% to reach almost $12.8 billion. The top preschool properties earning over $100 million in global licesed retail sales…


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Global Retail Sales of Licensed Preschool Products By Product Category

  Return to the main index of retail sales of licensed preschool merchandise. Definitions Toy: Plush, action figures, role play, dolls, playsets, board games, infant toys, learning toys, arts and crafts. Apparel, accessories, soft goods: Apparel for infants, boys, and girls; accessories such as purses, backpacks, and hats; infant layette. Publishing: Books (board, bath, story, coloring, etc.), magazines. Paid apps and electronic content: Apps (educational, gaming, interactive e-book apps), interactive learning (e.g., LeapFrog, Vtech), e-books for Nook and Kindle. DVD: DVDs (being replaced by on-demand television technologies such as video-on-demand and DVR viewing). Other: Bedding, wall décor, furniture, shampoo, adhesive bandages, party goods, fruit snacks, juices, etc.

Overview of Preschool Properties Worldwide

  Return to the main index of retail sales of licensed preschool merchandise.

Preschool Properties with $100+ Million in Retail Sales of Licensed Merchandise Worldwide

  Return to the main index of retail sales of licensed preschool merchandise.

Index: Retail Sales of Licensed Preschool Merchandise

  The preschool market is one of the most stable we track, compared to other property types and product categories. In 2016, licensed retail sales of preschool brand-based, preschool-oriented merchandise grew 6.7% to reach almost $12.8 billion. Although all-ages brands like sports-based properties and Star Wars have made inroads into licensed preschool merchandise, preschool-based brands still made up the bulk of extensions on shelves in 2016. Please note that all numbers include only products for preschoolers (e.g., older-skewing products for My Little Pony are not included). The data includes only licensed and not in-house-produced merchandise (e.g., merchandise sourced by a Disney division for theme parks or Disney-owned stores is not included; toys tied to Hasbro-owned My Little Pony or Mattel-owned Thomas are not included). Unlike our other data sets, these… . . . read more

Global Retail Sales of Licensed Products Based on Preschool Properties

  Return to the main index of retail sales of licensed preschool merchandise.

ENTERTAINMENT/CHARACTER

Preschool: A Passport to the Worldwide Market

As one of the first categories in which properties originating outside the U.S. became part of global culture, the $10+ billion worldwide preschool sector…


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