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Amazon Unveils Top Toy List For Xmas 2021

By Gary Symons TLL Editor in Chief Amazon made a list, checked it twice, and issued its top toy list for the holidays, which you can buy online whether you’re naughty or nice. Amazon says… . . . read more

National Toy Hall of Fame Names 12 Toy Finalists, Including ‘Sand’

By Gary Symons TLL Editor in Chief The Strong National Museum of Play announced Thursday the 12 finalists for induction into the National Toy Hall of Fame. Weirdly, the list of top toys includes sand…. . . . read more

CoComelon Named Top Toy As Winners of 2021 Licensing Awards Revealed

The Moonbug Entertainment property CoComelon rode its soaring international popularity to a first place finish this week, named as the Top Licensed Toys or Games Range. Top Toy is always a hotly contested category in… . . . read more

PlayMonster Working With Hasbro On Playskool Brands

PlayMonster has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategically grow its preschool category in 2022 and beyond. Both companies will work together to expand and… . . . read more

Kindi Kids And DNC Making Meal Times Fun

Bulldog inks a new deal with DNC for homewares based on the preschool sensation As part of its growing consumer products program, Bulldog Licensing has signed DNC as licensing partner for the hit preschool doll… . . . read more

Mattel Adds Diversity To Masters Of The Universe

Mattel is making it clear that Black Toys Matter, adding black character Sun-Man to its Masters of the Universe toy and entertainment brand. The new character Sun-Man is part of the Rulers of the Sun collection,… . . . read more

Gabrielle Sims to Head Hasbro’s Softlines Division in UK

Veteran licensing executive Gabrielle Sims will head the softlines business for Hasbro’s consumer products division in the UK, the company says. “We have big growth plans for our UK business and are thrilled to be… . . . read more

Magic: The Gathering Crossovers With Fortnite and Street Fighter

Saying “Magic is the core of our business,” Hasbro’s Wizards of the Coast division has announced major crossover deals between its Magic: The Gathering Products with video games Fortnite and Street Fighter. WotC says those… . . . read more

Bluey Gets New Product Line From Moose Toys

The global smash hit Bluey is hitting the road this month with a new range of must-have products from Moose Toys. Bluey is a series created in Australia that has become a global sensation, becoming… . . . read more

Asmodee Gives A Disney Twist to Classic Game

Asmodee Group has partnered with Disney to launch a Disney Villains version of the popular hidden role game Werewolves of Millers Hollow, titled “Gathering of the Wicked.” The game combines one of the most famous… . . . read more


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