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Celebrity Licensing: Magna-Tiles Go Full Hippy With Grateful Dead Partnership

The tech toy company CreateOn has partnered with the Grateful Dead, using the band’s cover art for its collectible Magna-Tiles. Since its founding two years ago, CreateOn, has continued to grow its portfolio of play… . . . read more

Educational Toys: Rube Goldberg Partnership Sets Miracle Machines in Motion

By Gary Symons TLL Editor in Chief Journalists are supposed to declare any biases they may have, so let me first admit I’m a huge fan of Rube Goldberg machines. The fact I’m terrible at… . . . read more

Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato

Extensive toy range based on global hit animated property will launch in Fall 2022, under partnership brokered by WildBrain CPLG The Netflix hit Chip & Potato is getting both a third season and a new… . . . read more

ViacomCBS Releases ‘More Than Dolls’ Study on Diversity and Inclusion

By Gary Symons TLL Editor in Chief A study by ViacomCBS Consumer Products shows that a doll is not just a doll, and that representation of minorities in toy choices can dramatically impact how children… . . . read more

Licensing Awards: Toy Of The Year Finalists Named

The Toy Industry has announced the finalists for the coveted Toy of the Year Awards for 2022. From creative construction toys and innovative collectibles to lovable plush and toys for grown-ups, the finalists announced this… . . . read more

Toy Licensing: Moose Building CP Licensing Program Around Magic Mixies

Moose Toys says the runaway success of its Magic Mixies Magic Cauldron this fall has compelled the company to rapidly build a consumer products licensing program. “Magic Mixies is a great example of how Moose… . . . read more

Toy Licensing: PAW Patrol Gets Big Screen Sequel

By Gary Symons TLL Editor in Chief Toymaker Spin Master says its popular toy and TV series property PAW Patrol will be getting a sequel to its hit kids movie. Spin Master announced Nov. 3… . . . read more

Retail Licensing: Toys R Us Returning to UK Through Licensing Deal

The dedicated toy store Toys R Us is coming back to the UK through a licensing deal between parent company WHP Global and Toys R Us ANZ. Through the agreement, Toys R Us ANZ acquires… . . . read more

Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars

The toymaker Funrise has partnered with video game developer Psyonix to bring its popular Rocket League cars into the real world as remote control vehicles. In a deal brokered by IMG, Funrise is creating a… . . . read more

Sustainable Licensing: Maya The Bee Creates Sustainability Guide For Licensees

Studio 100 Media and its popular brand Maya the Bee are taking the next steps in their mission to protect the environment and promote sustainability in licensing. Together with PACOON, a leading agency in Central… . . . read more


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