The tech toy company CreateOn has partnered with the Grateful Dead, using the band’s cover art for its collectible Magna-Tiles. Since its founding two years ago, CreateOn, has continued to grow its portfolio of play… . . . read more
Educational Toys: Rube Goldberg Partnership Sets Miracle Machines in Motion
November 19, 2021
By Gary Symons TLL Editor in Chief Journalists are supposed to declare any biases they may have, so let me first admit I’m a huge fan of Rube Goldberg machines. The fact I’m terrible at… . . . read more
Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato
November 18, 2021
Extensive toy range based on global hit animated property will launch in Fall 2022, under partnership brokered by WildBrain CPLG The Netflix hit Chip & Potato is getting both a third season and a new… . . . read more
ViacomCBS Releases ‘More Than Dolls’ Study on Diversity and Inclusion
November 18, 2021
By Gary Symons TLL Editor in Chief A study by ViacomCBS Consumer Products shows that a doll is not just a doll, and that representation of minorities in toy choices can dramatically impact how children… . . . read more
Licensing Awards: Toy Of The Year Finalists Named
November 8, 2021
The Toy Industry has announced the finalists for the coveted Toy of the Year Awards for 2022. From creative construction toys and innovative collectibles to lovable plush and toys for grown-ups, the finalists announced this… . . . read more
Toy Licensing: Moose Building CP Licensing Program Around Magic Mixies
November 4, 2021
Moose Toys says the runaway success of its Magic Mixies Magic Cauldron this fall has compelled the company to rapidly build a consumer products licensing program. “Magic Mixies is a great example of how Moose… . . . read more
Toy Licensing: PAW Patrol Gets Big Screen Sequel
November 4, 2021
By Gary Symons TLL Editor in Chief Toymaker Spin Master says its popular toy and TV series property PAW Patrol will be getting a sequel to its hit kids movie. Spin Master announced Nov. 3… . . . read more
Retail Licensing: Toys R Us Returning to UK Through Licensing Deal
November 3, 2021
The dedicated toy store Toys R Us is coming back to the UK through a licensing deal between parent company WHP Global and Toys R Us ANZ. Through the agreement, Toys R Us ANZ acquires… . . . read more
Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars
November 1, 2021
The toymaker Funrise has partnered with video game developer Psyonix to bring its popular Rocket League cars into the real world as remote control vehicles. In a deal brokered by IMG, Funrise is creating a… . . . read more
Sustainable Licensing: Maya The Bee Creates Sustainability Guide For Licensees
October 26, 2021
Studio 100 Media and its popular brand Maya the Bee are taking the next steps in their mission to protect the environment and promote sustainability in licensing. Together with PACOON, a leading agency in Central… . . . read more