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Toys & Games

Collectibles, Preschool Snag Top Toys of the Year

Congrats to the winners of the 17th annual Toy of the Year Awards! Top allocades went to the hottest companies in licensing, Lego and Funko—with the top license of the year going to Paw Patrol…


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Novelties

Star Wars Rules Pop Culture Collectibles

The growing action figures and collectibles market has Star Wars to thank for its success these past few years, but there are a couple of new properties that will take 2017 by storm…


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Trade Shows

Toy Fair 2017: Shrink Rays, Traditional Play & Robotics

To all those who attended North American Intl. Toy Fair in New York—hope you had a great show! Here are some of the notable trends TLL saw on the floor…


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Brief

Licensing Shorts

Get a quick look on what’s going on with counterfeits entering the U.S., how Sony got the rights to “emoji”, and Gen Z’s surprising preference on shopping in brick and mortar locations…


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Toys & Games

Star Wars, Barbie, and Hachimals Top Holiday Toys

While overall holiday sales were expected to increase just 3.4%, retail sales of toys and games are expected to be almost double that figure in 2016—all driven by licensed brands…


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Toys

TIA’s Top Toys of 2016

Congratulations to the 100 finalists for TIA’s 2017 Toy of the Year Awards—about a quarter of which are licensed products. See a selected list and contacts…


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Toys & Games

D&D and Little People in the Hall of Fame

Dungeons & Dragons, Fisher Price’s Little People, and the swing were inducted into the National Toy Hall of Fame. The three join brands like…


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TOYS & GAMES

Top Retailers Tag Holiday Toy Favorites

UPDATE: Walmart, Toys ‘R’ Us, Amazon.com and three other retailers’ top toy lists reflect the growing strength of licensed brands, which account for nearly half of this season’s top picks…


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TOYS & GAMES

Kid’s Tech Goes Back to the Future

The future of kid’s tech products sees an overhaul in traditional play patterns even as less modern concerns are being addressed: education. The answer? Flexibility, customizability, and…


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ENTERTAINMENT/CHARACTER

Rogue Film’s Miniature Launch

In a move reminiscent of last year’s Force Friday unboxing events, Disney revealed the new toy line for upcoming film Rogue One: A Star Wars Story via its YouTube channel. Unlike with last year’s merchandising campaign however…


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