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TOMY Partners on Combined Doll and Book Line

By Allison Watkinson TLL Reporter TOMY International has developed a licensing partnership with Cottage Door Press for a line of co-branded gift sets featuring the new YumiAmi doll brand. The YumiAmi line of soft dolls… . . . read more

Merchantwise To Rep Magic Mixies Mixlings in ANZ Region

By Allison Watkinson TLL Reporter The licensing agency Merchantwise has been tasked with representing Moose Toys’ popular brand, Magic Mixies Mixlings, across Australia and New Zealand. “We are delighted to be representing Moose’s Magic Mixies… . . . read more

Smoby Toys and Kärcher Partner For Good Clean Fun

By Allison Watkinson TLL Reporter ASPIRE has secured a deal with Smoby Toys for a role-play toy range based on the cleaning technology brand Kärcher. ASPIRE is the corporate & lifestyle division of the sport,… . . . read more

Jazwares Tops Toy Awards, Winning License of the Year

By Allison Watkinson TLL Reporter The highly-anticipated, in-person Toy of the Year (TOTY) Awards & Celebration event has officially named this year’s top toys and games. The prestigious awards spotlighted the finalists across 17 different… . . . read more

Board Games: The Force Is Strong With This One

By Allison Watkinson TLL Reporter Asmodee and Z-Man Games, in collaboration with LucasFilm, are releasing a licensed board game based on Star Wars: The Clone Wars. The upcoming board game is called Star Wars: The… . . . read more

Who’s News: Major Changes to the Board of Hasbro

By Allison Watkinson TLL Reporter Hasbro, Inc. has announced that Kenneth A. Bronfin and Edward M. Philip will retire from the company’s Board of Directors. “On behalf of the entire Board of Directors and Hasbro… . . . read more

Angry Birds Take Wing With Mighty Mojo Plush Line

By Allison Watkinson TLL Reporter Mighty Mojo Toys has partnered with Rovio Entertainment to release a new plush line-up based on the Angry Birds brand. The licensing deal was facilitated by Angry Birds’ global licensing… . . . read more

Who’s News: New Top Gun Heading Jazwares’ Licensing Programs

The global toy and licensing company Jazwares has promoted Sam Ferguson to the role of Senior VP of Global Licensing. In his newly-expanded role, Ferguson will oversee the company’s global inbound and outbound licensing efforts,… . . . read more

The Grinch Stars In New Version of Clue Board Game

By Gary Symons TLL Editor in Chief The game Clue is getting a devilish twist, as players can now set their detective skills on stopping The Grinch from stealing Christmas. Clue: The Grinch is a… . . . read more

Gigantosaurus Gets Dino-Sized Toy Deal With United Smile

United Smile is launching a line of toys inspired by the hit show Gigantosaurus, from Cyber Group Studios. United Smile is the master toy licensee for Gigantosaurus, and says the new toy line will be… . . . read more


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