By Gary Symons TLL Editor in Chief Evolution USA is looking for licensing partners for new clients Gel Blaster Inc. and Black Angus Steakhouse. Gel Blaster and Evolution just entered into a representation agreement where… . . . read more
Joyin Partners With 8-Year-Old Sensation Like Nastya
May 18, 2022
By Allison Watkinson TLL Reporter Joyin Inc., with the assistance of The Brand Liaison, has partnered with the YouTube star Like Nastya for an expansive consumer products line. The partnership, brokered by Like Nastya’s licensing… . . . read more
Dino Ranch Lassos Licensing Deal With Toy Maker Simba Dickie
May 17, 2022
By Allison Watkinson TLL Reporter The Simba Dickie Group has signed a licensed consumer products deal with Boat Rocker Studios for the popular kid’s series Dino Ranch The upcoming product range will feature the Big… . . . read more
Crayola Draws New Org Chart For Future Growth
May 16, 2022
The creativity company Crayola is restructuring to support its focus on children’s entertainment content and location-based experiences. These areas are seen as key growth vectors for Crayola, a company founded in 1903, but with its… . . . read more
Hit Series Gigantosaurus Appoints Master Toy Maker
May 16, 2022
By Allison Watkinson TLL Reporter Cyber Group Studios has hired the boutique toy company United Smile as the new worldwide master toy licensee for its CGI-animated series, Gigantosaurus. In its new position, United Smile will… . . . read more
Toy Licensing: LEGO and Hasbro Partner on Giant, Transforming Optimus Prime
May 13, 2022
Leading global toy companies, the LEGO Group and Hasbro, Inc. have united for the first time to bring the Transformers Autobot, Optimus Prime, to life in LEGO form. The licensed LEGO Transformers Optimus Prime set… . . . read more
Angry Birds Releases New Zzzopa Spinner Ball in Deal With PMI
May 8, 2022
The hit mobile gaming brand Angry Birds has expanded its toy lines with the new Zzzopa Spinner Ball from PMI Trading. The licensing deal between Angry Birds rights holder Rovio Entertainment and PMI Trading &… . . . read more
TOMY Named Master Toy Partner For Little SPOT Book Series
May 3, 2022
The pre-school toy leader TOMY has been named as the Master Toy Partner for the chart-topping A Little SPOT book series. The deal was secured by Surge Licensing, an entertainment IP development company that grows brands… . . . read more
Hit Game Star Stable Gallops Into Global Toy Deal With Just Play!
May 3, 2022
The Swedish games company Star Stable Entertainment has signed a global toy deal with leading consumer products company Just Play. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010 and has risen… . . . read more
Game Licensing: PacSwell Scores Eight New Licenses For Loteria
May 2, 2022
Pacific Swell Brands announced today they are expanding the Loteria Don Clemente licensing program with a roster of new partnerships. Adding to the success of past collaborations with Suavecito for personal care and apparel, and… . . . read more