By Gary Symons TLL Editor in Chief Amazon made a list, checked it twice, and issued its top toy list for the holidays, which you can buy online whether you’re naughty or nice. Amazon says… . . . read more
National Toy Hall of Fame Names 12 Toy Finalists, Including ‘Sand’
September 16, 2021
By Gary Symons TLL Editor in Chief The Strong National Museum of Play announced Thursday the 12 finalists for induction into the National Toy Hall of Fame. Weirdly, the list of top toys includes sand…. . . . read more
CoComelon Named Top Toy As Winners of 2021 Licensing Awards Revealed
September 16, 2021
The Moonbug Entertainment property CoComelon rode its soaring international popularity to a first place finish this week, named as the Top Licensed Toys or Games Range. Top Toy is always a hotly contested category in… . . . read more
PlayMonster Working With Hasbro On Playskool Brands
September 14, 2021
PlayMonster has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategically grow its preschool category in 2022 and beyond. Both companies will work together to expand and… . . . read more
Kindi Kids And DNC Making Meal Times Fun
September 13, 2021
Bulldog inks a new deal with DNC for homewares based on the preschool sensation As part of its growing consumer products program, Bulldog Licensing has signed DNC as licensing partner for the hit preschool doll… . . . read more
Mattel Adds Diversity To Masters Of The Universe
September 11, 2021
Mattel is making it clear that Black Toys Matter, adding black character Sun-Man to its Masters of the Universe toy and entertainment brand. The new character Sun-Man is part of the Rulers of the Sun collection,… . . . read more
Gabrielle Sims to Head Hasbro’s Softlines Division in UK
September 8, 2021
Veteran licensing executive Gabrielle Sims will head the softlines business for Hasbro’s consumer products division in the UK, the company says. “We have big growth plans for our UK business and are thrilled to be… . . . read more
Magic: The Gathering Crossovers With Fortnite and Street Fighter
August 31, 2021
Saying “Magic is the core of our business,” Hasbro’s Wizards of the Coast division has announced major crossover deals between its Magic: The Gathering Products with video games Fortnite and Street Fighter. WotC says those… . . . read more
Bluey Gets New Product Line From Moose Toys
August 17, 2021
The global smash hit Bluey is hitting the road this month with a new range of must-have products from Moose Toys. Bluey is a series created in Australia that has become a global sensation, becoming… . . . read more
Asmodee Gives A Disney Twist to Classic Game
August 17, 2021
Asmodee Group has partnered with Disney to launch a Disney Villains version of the popular hidden role game Werewolves of Millers Hollow, titled “Gathering of the Wicked.” The game combines one of the most famous… . . . read more