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Film Licensing: Jurassic World Stomps Into Board Games

The mighty dinosaurs of Jurassic World will give fans a roaring good time in a new board game developed by Prospero Hall. Prospero Hall  is the acclaimed development studio of Funko Games. This week Prospero… . . . read more

TLL Editor Talks Toy Licensing With Global Toy News

This week The Licensing Letter’s editor-in-chief Gary Symons joined Richard Gottlieb of Global Toy News for a chat about the toy licensing industry.  For those who may have missed the news, TLL and Global Toy… . . . read more

Squishmallows Hits 100 million Sales, Launches Licensing Program

Jazware’s Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several “best-in-class licensees” in a bit to… . . . read more

LEGO Launches Gigantic AT-AT Walker As Part of Star Wars Ultimate Collector Series

Star Wars and LEGO have done some big things together, but few match the gigantic new AT-AT Walker from LEGO’s Ultimate Collector Series. As every Star Wars fan will know, the AT-AT Walker featured in… . . . read more

Striker Entertainment Tapped To Rep WowWee’s Got2Glow Fairy Finder

WowWee has appointed Striker Entertainment to represent one of its hottest toys of the year, the Got2Glow Fairy Finder. Featured on numerous holiday “Hot Toy” lists, WowWee’s Got2Glow Fairy Finder is one of this year’s… . . . read more

Analysis: The 2021 Hot Toy Lists and Licensing

By Richard Gottlieb CEO, Global Toy Expert What are the “hot toys?” That is a question that I get each year starting in October. Various hot toy lists come out each year from a host… . . . read more

Analysis: 3 Reasons Why Lego Wins on Amazon

The Secret Tactics Lego Uses to Blow Away the Competition on Amazon Sales By Ryan Faist Originally printed by our friends at Global Toy News Ryan Faist is the Content Marketing Manager for Channel Key,… . . . read more

Celebrity Licensing: Magna-Tiles Go Full Hippy With Grateful Dead Partnership

The tech toy company CreateOn has partnered with the Grateful Dead, using the band’s cover art for its collectible Magna-Tiles. Since its founding two years ago, CreateOn, has continued to grow its portfolio of play… . . . read more

Educational Toys: Rube Goldberg Partnership Sets Miracle Machines in Motion

By Gary Symons TLL Editor in Chief Journalists are supposed to declare any biases they may have, so let me first admit I’m a huge fan of Rube Goldberg machines. The fact I’m terrible at… . . . read more

Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato

Extensive toy range based on global hit animated property will launch in Fall 2022, under partnership brokered by WildBrain CPLG The Netflix hit Chip & Potato is getting both a third season and a new… . . . read more


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