United Smile is launching a line of toys inspired by the hit show Gigantosaurus, from Cyber Group Studios. United Smile is the master toy licensee for Gigantosaurus, and says the new toy line will be designed by award-winning designer Darren Lee Phillipson of design_lead_play. “I am thrilled to be partnering with United Smile and Cyber Group Studios on the Gigantosaurus toy … [Read more...] about Gigantosaurus Gets Dino-Sized Toy Deal With United Smile
Toys and Games
Licensing: The Final Frontier For Playmobil and Star Trek
Star Trek fans can recreate an iconic scene from the films, as Playmobil has created an amazing replica of the Bird of Prey from Star Trek III. “Space: the final frontier. These are the voyages of the starship Enterprise. Its continuing mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no one has gone before.” These words … [Read more...] about Licensing: The Final Frontier For Playmobil and Star Trek
UNIS Arcade Deal Makes Emoji Smile :-)
By Allison Watkinson TLL Reporter UNIS Technology Ltd has signed a licensing agreement with the emoji company to develop a series of arcade games for the emoji brand. Under the terms of the agreement, UNIS will handle the design, manufacture and distribution of the new coin-operated emoji games within key markets including EMEA, U.S., Canada, LATAM and APAC. The deal was … [Read more...] about UNIS Arcade Deal Makes Emoji Smile :-)
CoComelon and Tonies Play Beautiful Music Together
By Allison Watkinson TLL Reporter Tonies and Moonbug Entertainment have partnered up to bring the CoComelon brand to the Toniebox. Tonies is the company behind the Toniebox, a screen-free audio entertainment system for children. Launched in 2016 by co-founders Patric Faßbender and Marcus Stahl, the Toniebox was created for kids and parents looking for screen-free … [Read more...] about CoComelon and Tonies Play Beautiful Music Together
Toxic Waste Signs Two Licensees for Hazardously Sour Candy
By Allison Watkinson TLL Reporter The independent licensing agency, Caroline Mickler Limited, has signed two new licensees for candy brand Toxic Waste. Both licenses are for the brand's Hazardously Sour Candy. These two new licenses include a frozen treat and drink product line by CRC Innovations, as well as a line of plush and accessories by pop-culture brand, Heathside … [Read more...] about Toxic Waste Signs Two Licensees for Hazardously Sour Candy
Who’s News: Silverio Joins Fun In Motion Toys As VP Product Development
Abner Silverio has joined the leadership team at Fun In Motion Toys in the newly created position of Vice President/Product Development. The addition of the operational veteran was announced today by Fun In Motion founder and president Kevin Daniels. Silverio brings 25 years of Management and Operational leadership to this new post, with considerable experience in IT, … [Read more...] about Who’s News: Silverio Joins Fun In Motion Toys As VP Product Development
Tomy Draws Line in the Sand With Create A Castle Deal
Toy of the Year Award-winning Create A Castle has signed a key agreement with TOMY Australia to distribute their innovative sand castle sets. The agreement covers distribution in Australia, and will see Create A Castle's amazing sand sculpting kits available for the Christmas shopping season. “We’re excited to be partnering with the team at Create A Castle, especially since … [Read more...] about Tomy Draws Line in the Sand With Create A Castle Deal
Walmart Releases Top Toy List for Xmas 2022
By Gary Symons TLL Editor in Chief Walmart has given wannabe licensees a cheat sheet for Christmas, listing its choice for the top 55 toys for 2022. Walmart's 2022 Top Toy List is released every year to help families making decisions on their Christmas shopping, but it's also a great tool for licensees looking for their next big deal. This year's Top Toy List highlights 55 … [Read more...] about Walmart Releases Top Toy List for Xmas 2022
Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
“Barbiecore,” “Kencore,” and Barbie are on the Rise By Richard Gottlieb Barbie is hot. Not just with little girls and not only with their moms. She is hot on Wall Street. Consider these headlines: How The Barbie Movie Is Changing Mattel’s Business – CNBC, Aug. 23, 2022 Why Barbie Fashion Is the Exhilarating Trend We Need Right Now, Wall Street Journal, Aug. 20, 2022 The … [Read more...] about Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
Macy’s Expands Store-In-Store Partnership With Toys ‘R’ Us
By Gary Symons TLL Editor in Chief Retail giant Macy's says it will expand its partnership with Toys ‘R’ Us to include all of the 500+ stores in the United States. The company previously announced the program would be rolled out into an initial 400 stores. The expansion is scheduled for completion by Oct. 15, in time for the holiday season. The deal is also a major success for … [Read more...] about Macy’s Expands Store-In-Store Partnership With Toys ‘R’ Us