By Gary Symons
TLL Editor in Chief
Walmart has given wannabe licensees a cheat sheet for Christmas, listing its choice for the top 55 toys for 2022.
Walmart’s 2022 Top Toy List is released every year to help families making decisions on their Christmas shopping, but it’s also a great tool for licensees looking for their next big deal.
This year’s Top Toy List highlights 55 of this holiday season’s hottest toys, with more than half the toys on the list under $50 and many under $25.
This year’s list includes top brands and franchisees like LEGO, Cocomelon, Jurassic World, Hot Wheels, L.O.L. Surprise, Paw Patrol, Barbie, Magic Mixies and more. Walmart says it is also offering more Rollbacks on toys this year to give customers deeper savings; welcome news as families grapple with high inflation.
“We know our customers are shopping early, and finding the lowest prices on toy gifts is a priority for many families this year,” said Laura Rush, senior vice president, Electronics, Toys and Seasonal, Walmart U.S. “We’re excited to help our customers as they start their holiday shopping by announcing our Top Toy List today and providing them with a fantastic selection of toys in stores and on Walmart.com at low prices only Walmart can deliver.”
Inclusion on the Top Toy List is a big deal for toymakers as well, according to Chris Beardall, President of Toys and Chief Commercial Officer at Spin Master, which produces five of the toys on the list.
“Our 2022 holiday toy line up is packed with innovation, and we are honored to have five of our toys on Walmart’s Top Toy List this year,” said Beardall. “Being recognized by Walmart demonstrates our continued commitment to delivering innovation, inspiration and reimaging everyday play for kids around the world.”
Spin Master’s Kinetic Sand Swirl N’ Surprise Playset, Bakugan Genesis Collection Pack, Purse Pets Glami-cone, PAW Patrol Big Truck Pups Truck Stop HQ and Gabby’s Dollhouse Gabby’s Purrfect Dollhouse have all been selected to join the ranks of this year’s most-wanted toys.
One note to the list is that more than half the toys are products exclusive to Walmart and can’t be purchased from other vendors. That may impact the overall sales figures for those particular toys, which could not, for example, be purchased on Amazon or at Toys ‘R’ Us.
That said, Walmart is a prodigious seller of toys (and pretty much everything else), boasting approximately 230 million customers, more than 10,500 stores and numerous eCommerce websites under 46 banners in 24 countries, and 2022 revenues of $573 billion.
Walmart’s 2022 Top Toy List
- Top Toys Under $25
- Hot Wheels Skate Fingerboard & Skate Shoes (styles may vary) $2.97 – Walmart Exclusive
- L.O.L Surprise! Loves Mini Sweets $9.94
- Mini Brands Gold Rush 24 Ct $9.97 – coming soon
- Pokemon Mew & Mewtwo Figure Pack $15.97 – Walmart Exclusive
- MinnARK Foam Axe Toss Set $14.97 – Walmart Exclusive
- 12” Squishmallows Fuzzmallows $16.94 – Walmart Exclusive
- Imaginext Jurassic World Dominion Deluxe Growlin Giga XL Dinosaur$16.88 – Walmart Exclusive
- Pop It! Pro Game $19.82
- Connect 4 Spin Game $21.92
- LeapFrog® My Pal Scout Smarty Paws™ Puppy $24.97 (Rollback)
- Pop! Comic Cover: Star Wars $19.88 – Walmart Exclusive
- Purse Pets, Glami-cone with Lights & Sounds $19.97 – Walmart Exclusive
- Disney Encanto We Don’t Talk About Bruno Set $24.97 – Walmart Exclusive
- Kinetic Sand, Swirl N’ Surprise Playset with 2lbs of Play Sand $24.97 – Walmart Exclusive
- Need for Speed
- Hot Wheels Skate Amusement Park Skate Set $29.97 – Walmart Exclusive
- Hot Wheels Monster Trucks RC Unstoppable Tiger Shark $49.97
- Nerf Blaster Scooter 2.0 $69.00 – Walmart Exclusive
- Razor MX350 Motorcross Electric Dirt Rocket $298.00 – Walmart Exclusive
- Jurassic World 6V T-Rex Quad $74.00
- Frozen 2 Bike – 12″ & 16″ $94.00 – $98.00
- Segway C9 Folding Electric Scooter $198.00
- Razor Pocket Mod Petite 12V Miniature Euro-Style Electric Scooter$249.00
- Jetson Bolt Folding Electric Ride-On $398.00
- Spiderman EZ Red Bike – 12″ & 16″ $94.00 – $98.00 – Walmart Exclusive
- Gamer Gifts
- LEGO Star Wars: The Skywalker Saga PlayStation $59.88
- Nintendo Switch Pokemon Scarlet $59.88
- Nintendo Switch Pokemon Violet $59.88
- Nintendo Switch Pro Controller $69.00
- Nintendo Switch with Neon Blue & Red Joy-Con Controllers $299.00
- Xbox Daystrike Camo Wireless Controller $64.00
- Sony PlayStation DualSense Wireless Controller – White $69.00
- Xbox Series S 512GB Console $299.00
- XBX Sonic Frontiers $59.88
- Playdate Picks
- Rainbow High Costume Dolls $37.44 – Walmart Exclusive
- Barbie DreamCamper Vehicle Playset $89.00
- L.O.L. Surprise! Extreme Surprise $129.00
- 6V Bumper Cars $129.00 – Walmart Exclusive
- Nerf Elite 2.0 Motoblitz Motorized Nerf Blaster $41.88 (Rollback)
- Barbie® Little DreamHouse™ by Little People® $49.97
- Little Live Pets Mama Surprise $64.00
- furReal Cinnamon My Stylin’ Pony $84.00
- Magic Mixies Rainbow Crystal Ball $76.00 – Walmart Exclusive
- Play Day 3-in-1 Sports Set $59.00
- Fan-Favorite Finds
- Marvel Studios’ Black Panther Legacy Collection Warrior Pack $28.97 – Walmart Exclusive
- Spark. Create. Imagine. CoComelon School Bus Ride-on $34.98 – Walmart Exclusive
- Cocomelon Boo Boo JJ Doll $34.97
- LEGO Disney Encanto The Madrigal House Building Kit $50.00
- Gabby’s Dollhouse, Purrfect Dollhouse $68.00 (Rollback)
- LEGO Pyroraptor & Dilophosaurus Transport $44.97 – Walmart Exclusive
- Jurassic Park RealFX Baby Blue $69.00 – Walmart Exclusive
- Bluey Ultimate Lights & Sounds Play House $89.00
- Paw Patrol Big Truck Pups Playset $99.00 (Rollback)
- POP Marvel: DC Holiday Gingerbread 4pk $47.88 – Walmart Exclusive
- Star Wars Galactic Action Darth Vader Interactive Electronic Action Figure $37.97 – Walmart Exclusive
- Bakugan Genesis Collection Pack $39.97