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Entertainment Licensing: The Ultimate Xmas LEGO Set, Based On The Ultimate Xmas Comedy

By Gary Symons TLL Editor in Chief LEGO has created a successful niche industry for itself by producing building sets based on popular TV series and shows, and with the new Home Alone set, it’s… . . . read more

Celebrity Licensing: WWE Pumped Over License Extension With Mattel

World Wrestling Entertainment (WWE) says it’s pumped over a newly signed, multi-year extension of its global master toy agreement with Mattel. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy… . . . read more

Innovation: Spin Master Creates $100 Million Toy Tech Venture Fund

Canadian-based global toy giant Spin Master Corp. is placing a $100 million bet on the future, creating a venture fund for innovation. The toyco announced the new fund this week, saying it’s goal is to… . . . read more

Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye

Semaphore Licensing has signed up a hugely influential TikTok star, who promotes toy products to more than 9 million followers. Faye is a model and actress who migrated to TikTok, creating short videos about various… . . . read more

Character Licensing: Hot Wheels Develops High End R/C Version Of New Batmobile

The world is getting a new Batman, so why not a new Batmobile? And in this case, you won’t have to be a secretive billionaire playboy to afford it. Mattel’s Hot Wheels division has pulled… . . . read more

Character Licensing: Playmobil Makes An Aston Martin DB5 For Bond … James Bond

Just in case you need a toy car with machine guns, bulletproof bulkheads, and ejector seats, Playmobil has you covered with an authentic replica of the legendary Aston Martin DB5 from Goldfinger. The car is… . . . read more

Sustainability In Licensing: Mattel Exceeds Sustainability Goals For Packaging

Mattel continues to make huge strides toward a sustainable business model, saying the company exceeded its 2020 goal to achieve and maintain 95% recycled or FSC-certified content in the paper and wood fiber used in its… . . . read more

Breaking News: Visionary Hasbro CEO Passes Away After Lengthy Battle With Cancer

Gary Symons TLL Editor in Chief Hasbro Inc. announced some sad news today, revealing the company’s longtime Chair and CEO Brian D. Goldner has passed away after a years-long battle with cancer. Just one day… . . . read more

Schitt’s Creek Gets a ‘Monopoly’ on Board Games

Just like the Rose Family, you can now go down market in your real estate dreams, as The Op Games has released a Schitt’s Creek edition of Hasbro’s Monopoly game. Licensed from Hasbro for sales in… . . . read more

Opinion: LEGO Profits Highlight Its Success As A Pandemic Leader

By Utku Tansel Global Toy News LEGO’s global sales increased by 43% to hit £2.6bn in the first six months of 2021 while profits rose by a whopping 140% during the same period. The company… . . . read more


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