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Licensing Awards: Toy Of The Year Finalists Named

The Toy Industry has announced the finalists for the coveted Toy of the Year Awards for 2022. From creative construction toys and innovative collectibles to lovable plush and toys for grown-ups, the finalists announced this… . . . read more

Toy Licensing: Moose Building CP Licensing Program Around Magic Mixies

Moose Toys says the runaway success of its Magic Mixies Magic Cauldron this fall has compelled the company to rapidly build a consumer products licensing program. “Magic Mixies is a great example of how Moose… . . . read more

Toy Licensing: PAW Patrol Gets Big Screen Sequel

By Gary Symons TLL Editor in Chief Toymaker Spin Master says its popular toy and TV series property PAW Patrol will be getting a sequel to its hit kids movie. Spin Master announced Nov. 3… . . . read more

Retail Licensing: Toys R Us Returning to UK Through Licensing Deal

The dedicated toy store Toys R Us is coming back to the UK through a licensing deal between parent company WHP Global and Toys R Us ANZ. Through the agreement, Toys R Us ANZ acquires… . . . read more

Toy Licensing: UNO Teams Up With Nike and Giannis for a Wild Product Collection

Mattel is launching the first-ever collaboration between UNO and Nike, featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo. “I want every product to… . . . read more

Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars

The toymaker Funrise has partnered with video game developer Psyonix to bring its popular Rocket League cars into the real world as remote control vehicles. In a deal brokered by IMG, Funrise is creating a… . . . read more

Sustainable Licensing: Maya The Bee Creates Sustainability Guide For Licensees

Studio 100 Media and its popular brand Maya the Bee are taking the next steps in their mission to protect the environment and promote sustainability in licensing. Together with PACOON, a leading agency in Central… . . . read more

Entertainment Licensing: The Ultimate Xmas LEGO Set, Based On The Ultimate Xmas Comedy

By Gary Symons TLL Editor in Chief LEGO has created a successful niche industry for itself by producing building sets based on popular TV series and shows, and with the new Home Alone set, it’s… . . . read more

Celebrity Licensing: WWE Pumped Over License Extension With Mattel

World Wrestling Entertainment (WWE) says it’s pumped over a newly signed, multi-year extension of its global master toy agreement with Mattel. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy… . . . read more

Innovation: Spin Master Creates $100 Million Toy Tech Venture Fund

Canadian-based global toy giant Spin Master Corp. is placing a $100 million bet on the future, creating a venture fund for innovation. The toyco announced the new fund this week, saying it’s goal is to… . . . read more


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