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Schitt’s Creek Gets a ‘Monopoly’ on Board Games

Just like the Rose Family, you can now go down market in your real estate dreams, as The Op Games has released a Schitt’s Creek edition of Hasbro’s Monopoly game. Licensed from Hasbro for sales in… . . . read more

Opinion: LEGO Profits Highlight Its Success As A Pandemic Leader

By Utku Tansel Global Toy News LEGO’s global sales increased by 43% to hit £2.6bn in the first six months of 2021 while profits rose by a whopping 140% during the same period. The company… . . . read more

WowWee Dreams Big With Barbie Dream Playhouse

The innovative play company WowWee, best known for its groundbreaking robots, has launched a new pop-up Barbie Dream House, in partnership with Mattel. WowWee launched with the introduction of its Robosapien toy robot in 2004,… . . . read more

PhatMojo Selected As Yu-Gi-Oh! Master Toy Partner

Konami Cross Media NY has named PhatMojo, as the new Master Toy licensee for the Yu-Gi-Oh! brand. Jennifer Coleman, Vice President of Licensing and Marketing says the arrangement will see Los Angeles-based PhatMojo producing a full… . . . read more

McFarlane Releases Toys Based on Nickelodeon’s Avatar Series

McFarlane Toys has released the first line of a brand new collection of Nickelodeon’s Avatar: The Last Airbender action figures, launching exclusively at Walmart. “Avatar: The Last Airbender animation brings a visual depth of expression… . . . read more

Amazon Changing the Game With Do, Re & Mi Licensing Deal

By Gary Symons TLL Editor in Chief The global play company Jazwares announced this week the release of its exclusive Do, Re & Mi product line, licensed from the Amazon original series. And while The Licensing… . . . read more

Happier Happy Meals, As McDonald’s Reduces Use of Plastics

By Gary Symons TLL Editor in Chief The world’s leading fast food chain McDonald’s is making sustainable changes to its Happy Meal toys, which will impact licensors. McDonald’s pledged Tuesday to “significantly” reduce the use… . . . read more

Amazon Unveils Top Toy List For Xmas 2021

By Gary Symons TLL Editor in Chief Amazon made a list, checked it twice, and issued its top toy list for the holidays, which you can buy online whether you’re naughty or nice. Amazon says… . . . read more

National Toy Hall of Fame Names 12 Toy Finalists, Including ‘Sand’

By Gary Symons TLL Editor in Chief The Strong National Museum of Play announced Thursday the 12 finalists for induction into the National Toy Hall of Fame. Weirdly, the list of top toys includes sand…. . . . read more

CoComelon Named Top Toy As Winners of 2021 Licensing Awards Revealed

The Moonbug Entertainment property CoComelon rode its soaring international popularity to a first place finish this week, named as the Top Licensed Toys or Games Range. Top Toy is always a hotly contested category in… . . . read more


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