The top esports news and activations from UTA, Activision Blizzard, Bandai Namco, the IOC, steamers YouTube and Twitch, and more…
Experiential
Content Watch: New Series & Activations
June 29, 2018
Differential Brands buys GBG—Plus, the latest in activations and experiences from Michael Jackson, eOne, Maxim, Universal, Warner Bros., Amazon, Nick, Hasbro, and more…
Interactive
Mobile & More Content Licensing
June 4, 2018
Jurassic World gets an AR app, 40 Hasbro brands get digital goods, Subway Surfers returns to YT, and Angry Birds is launching into the real world…
Business
Royal Weddings: Marvel/Epic & Nestle/Starbucks
May 11, 2018
Move over Meghan, you’re not the only dazzling bride this week. Read the details behind the $7.8 billion alliance between Nestle and Starbucks and the immeasurable Marvel/Epic Games collab…
Experiential
Experiential, New Media & Partnerships
April 3, 2018
New content creation initiatives from Asmodee and DC Entertainment, Six Flags and Turner bring branded attractions to China, and more…
Toys/Games
Roundup: Robotics, Video Games, and the IoT
November 17, 2017
The latest in branded STEM toys/games and the Internet of Things. Featuring: Lucasfilm and Marvel, Mattel/Pixel Press, Roblox/Bioworld, and consumer research…
Toys & Games
Spotlight: Kids’ Tech Toys
September 15, 2017
When it comes to kids’ tech toys, the name of the game is STREAM. Specifically, engineering and programming…
Digital
Roundup: Digital Content, Apps & Social
September 8, 2017
Disney expands its digital content and steaming plans; new developments with Facebook and YouTube; NFLPA, AMC, and Anna Sui; and more…
Promotions
Roundup: Promotional Partnerships
July 28, 2017
See the latest in promotional partnerships
Featuring: Real Madrid and Xbox, Sony Pictures and Nickelodeon, NBCUniversal and Crunchyroll, and more…
Video Games and Software
The State of Licensing In Mobile
July 21, 2017
The latest in mobile apps.
Featuring: Sanrio and Bandai Namco, WWE and SEGA, Disney and Apple, a new study from Sesame Workshop, and more…