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Promotions

Roundup: Promotional Partnerships

See the latest in promotional partnerships

Featuring: Real Madrid and Xbox, Sony Pictures and Nickelodeon, NBCUniversal and Crunchyroll, and more…


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Video Games and Software

The State of Licensing In Mobile

The latest in mobile apps.

Featuring: Sanrio and Bandai Namco, WWE and SEGA, Disney and Apple, a new study from Sesame Workshop, and more…


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Online

The Wild World of Emoji

We’re exploring the wild world of emoji, with a correction for a listing we published back in June. See the most comprehensive list we have yet for the licensees and licensors involved in emoji…


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Video Games

Esports Coming to the Olympic Stage As Sales Go Up

As the video game (licensed and not) business goes up, gaming video competitions are gaining recognition as a real sport. See the top games worldwide…


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LEGAL

Legal Updates

Margaritaville gets a win against casino licensee, Konami is under action from an allegedly unlicensed soccer player, and Duke University steps in on behalf of one of its student-athletes…


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Business

Deals in Short

See some of the latest licensing deals that needed a little more detail.

Featuring: Moose Toys, Square Enix, Fanatics, Nike, Mattel, and more…


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Video Games

Video Games in the Pipeline: 40% Sequels, 30% Licensed, 20% New IP

Over the next two years, releases of video games based on original IP are going to take a backseat to sequels, reboots, and licensed titles. Just…


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Video Games

Video Game Sales Up; Licensed Options Grow

2016 was a big year for retail sales of video games—and while licensed games didn’t make much headlines (with the one obvious exception), the market is stronger than ever…


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SPORTING GOODS

Pumping Up Brands

While our fitness goals may be more aspirational than not, it’s still a big business. See the latest news to come out of the health and fitness business…


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TOYS & GAMES

Kid’s Tech Goes Back to the Future

The future of kid’s tech products sees an overhaul in traditional play patterns even as less modern concerns are being addressed: education. The answer? Flexibility, customizability, and…


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