MGM’s classic sci-fi hit RoboCop appears in the massively popular Fortnite game to mark the films’ 35th anniversary. Epic Games’ Fortnite and Metro Goldwyn Mayer (MGM) announced that the cyborg police officer RoboCop is making his… . . . read more
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022
May 11, 2022
Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries will come together to Las Vegas this week in… . . . read more
Global Esports Names IMG As Strategic Partner
April 22, 2022
The Global Esports Federation has announced the appointment of licensing agency IMG as its new strategic partner. “We are proud to welcome IMG to our Global Esports family,” says Lorenzo Giorgetti, board member and chair of brand, marketing, communications… . . . read more
Project Makeover and Queer Eye Team Up on Mobile App
April 20, 2022
The hit show Queer Eye is developing its first mobile app in an exclusive partnership with Project Makeover, Magic Tavern’s top-downloaded mobile game. The collaboration will see the creative Queer Eye cast joining Project Makeover’s characters to… . . . read more
Acquisitions: Hasbro Brings D&D Beyond Into Its Corporate Dungeon
April 13, 2022
Purchase of D&D Beyond to Add Nearly 10 Million Players to Digital Tabletop Ecosystem—The Fastest-Growing Dungeons & Dragons Category Hasbro says it is acquiring D&D Beyond, the leading digital toolset and game companion for the… . . . read more
Game Developer Wargaming Leaves Belarus Over Ukraine Conflict
April 12, 2022
By Gary Symons TLL Editor in Chief Many brands face difficult decisions over the war in Ukraine, but few have made more difficult decisions than video game developer Wargaming. The producer of popular franchises World… . . . read more
Celebrity Licensing: BTS Partners With Productivity App Forest
March 21, 2022
The innovative productivity app Forest has collaborated with SeekrTech’s TinyTAN to launch a new feature with licensed BTS characters. The collaboration is an unusual licensing deal, bringing together Forest’s technology that helps users focus on their… . . . read more
Metaverse Licensing: Minecraft Stylin’ With Lacoste Fashion Collab
March 21, 2022
By Allison Watkinson TLL Reporter Lacoste and Minecraft have collaborated on a licensed metaverse capsule collection in both the real and virtual world. The collection features apparel designed for Spring and Summer 2022. To increase interest… . . . read more
Metaverse Licensing: Heineken Brews World’s First Virtual Beer
March 18, 2022
By Gary Symons TLL Editor in Chief This has got to be my favorite metaverse licensing story so far. The brewing giant Heineken this week has launched its first virtual beer, Heineken Silver, in a… . . . read more
Video Game Licensing: Volley Becomes Largest Developer of Voice Games With Sony Deal
March 17, 2022
By Allison Watkinson TLL Reporter Successful game publisher Volley has purchased exclusive licensing rights to all Sony Pictures Television voice games for Amazon and Google smart devices. These licensed games will include Jeopardy!, Wheel of… . . . read more