The Licensing Letter

Video Games and Software

JPatton: The Company That Fiercely Protects Your Brand

Leader in Brand Protection Showing Off New Licensing Management System at BLE By Gary Symons TLL Editor in Chief In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz (at right in above photo, with VP Pete Reyes) of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand … [Read more...] about JPatton: The Company That Fiercely Protects Your Brand

EA Sports FC Mobile Adds 650 Licensed Teams in Major Update

By Allison Watkinson TLL Reporter Electronics Arts has launched an update to its EA Sports mobile game to bring it in line with the EA SPORTS FC brand. Previously known as FIFA Mobile, the updated EA Sports FC Mobile game includes several expansions to gameplay features, player customization options, and football league licenses. For existing users of the game, EA … [Read more...] about EA Sports FC Mobile Adds 650 Licensed Teams in Major Update

Panini To Produce Trading Cards for Piñata Smashlings

By Allison Watkinson TLL Reporter Toikido and the Panini Group have entered a licensing partnership for an extensive line of Piñata Smashlings collectibles. Initially founded in 1961, the Panini Group is an Italian company that develops, produces and distributes licensed trading cards, stickers, collectibles and published works through its network of … [Read more...] about Panini To Produce Trading Cards for Piñata Smashlings

Unity Backtracks on Licensing Fees After Developer Backlash

By Gary Symons TLL Editor in Chief The game engine creator Unity has walked back its new licensing fee policy after a firestorm of criticism from developers. “We should have spoken with more of you, and we should have incorporated more of your feedback before announcing,” Unity president Marc Whitten wrote in a mea culpa published on the company’s blog. The Unity is one of … [Read more...] about Unity Backtracks on Licensing Fees After Developer Backlash

BBC Developing Bluey Video Game With Outright Games

By Allison Watkinson TLL Reporter BBC Studios has partnered with Outright Games to develop a licensed video game based on the Bluey childrens' series. Outright Games is a global company that specializes in developing and publishing family-friendly video games based on licensed entertainment brands. “We’re delighted to be working with Outright Games on Bluey’s first … [Read more...] about BBC Developing Bluey Video Game With Outright Games

Arcade1Up Announces Deluxe Home Arcade Line For International Distribution

By Allison WatkinsonTLL ReporterTastemakers' Arcade1Up brand is expanding internationally with a new home arcade product line and distribution partnerships. The new Arcade1Up products are part of a line called Deluxe that integrates modern technology into a streamlined version of the brand's ¾ scale home arcade machines. The four Arcade1Up products in the collection are TIME … [Read more...] about Arcade1Up Announces Deluxe Home Arcade Line For International Distribution

My Pet Hooligan IP Debuts Globally on Epic Games

TLL Staff AMGI Studios has announced its marquee video game title My Pet Hooligan has debuted on the Epic Games Store platform. My Pet Hooligan is a gaming and collectibles brand being built to become a global franchise, led by Hooli, a loud and rambunctious rabbit, in tandem with his partner in crime, Crystal Bun. My Pet Hooligan produces games, content, merch and … [Read more...] about My Pet Hooligan IP Debuts Globally on Epic Games

EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football

By Allison Watkinson TLL Reporter Electonic Arts is expanding the role of women's football in its upcoming video game, EA SPORTS FC 24. The most noteworthy new expansion is the addition of professional women's football players to the game's Ultimate Team mode. This will allow EA SPORTS FC 24 players to build squads featuring both male and female football stars from … [Read more...] about EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football

Ralph Lauren Designs Gamer Collection for G2 Esports

By Gary Symons TLL Editor in Chief If you needed any more proof esports has become a big deal in licensing, consider that high-end fashion house Ralph Lauren has been named as the exclusive fashion outfitter to the G2 Esports team. That's the kind of announcement you expect from Olympic national teams or FIFA, but with esports attendance and revenues soaring, smart licensees … [Read more...] about Ralph Lauren Designs Gamer Collection for G2 Esports

Matchday Launches New Game For FIFA Women’s World Cup

The game developer Matchday has unveiled a trivia and match prediction game, licensed by FIFA Women's World Cup. The game is among the new video game licenses issued by FIFA, the world football association, after its controversial breakup with long-time partners EA Sports. The new game arrives with the FIFA Women’s World Cup Australia & New Zealand 2023, which is … [Read more...] about Matchday Launches New Game For FIFA Women’s World Cup