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TECHNOLOGY

New Frontiers in VR

As traditional linear entertainment is falling by the wayside, certain emerging technologies are paving new roads for us to interact with…


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LICENSING BY THE NUMBERS

The Retail Force Awakens: How Much Money Will Star Wars Make?

With The Force Awakens opening next month, Star Wars seems a sure bet to go all the way to the top of TLL’s $100 Million Properties list. But amongst brewing signs of trouble, can the property force its way into success without collatoral damage?…


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VIDEO GAMES

Activision Latest to Launch TV/Movie Studio

Activision Blizzard made its latest move in a series set to position the company as a multi-platform entertainment franchise power…


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APP APPEAL

Licensing for Mobile Games Opens Up to New Players

The mobile game licensing paradigm is changing. Although powerful gaming apps like…


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LICENSING LAW

Unlicensed Use of Trademark Brands in Video Games

Depicting real-life brands makes video games more realistic but may also lead to trademark infringement litigation…


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HOLIDAY RETAIL

Licensed Products Figure Prominently in Season’s First ‘Hot Toys’ List

Star Wars and Disney dominate but Nick, LEGO and others make the cut…


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VIDEO GAMES

EA Brings Bruce Lee Back to Life for UFC Mobile Game

With apologies to the great Ronda Rousey, the biggest star in the EA Sports UFC Mobile game roster may just be a fighter who never even set foot in a UFC octagon…


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ENTERTAINMENT LICENSING

Japanese Phenomenon Poised to Enter U.S. Market

Yo-kai Watch will debut as 3DS game, manga; Hasbro toys coming next year…


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Video Games and Software

DraftKings Plays Ball With MLB Clubs

DraftKings, the official daily fantasy sports partner of MLB, cut a separate deal with 27 of the League’s 30 clubs that will allow users to get exclusive content on the DraftKings iPhone app and integration with MLB’s own At Bat app…

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CONTENT LICENSING

Digital Deals

New digital deals, partnerships, and promotions from Outfit7, Hasbro, Mattel, YouTube celebrities, Rainbow, and MLB…

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