Gary Symons TLL Editor in Chief Almost buried under the flurry of news about Microsoft's landmark acquisition of Activision Blizzard, Take Two's merger with Zynga is also a key moment for the video gaming industry. Take-Two Interactive, the producer of Grand Theft Auto, has acquired Farmville creator Zynga for $12.7 billion, creating a new behemoth in the industry. “We are … [Read more...] about Take Two Acquires Zynga for $12.7B To Create Video Gaming Giant
Video Games and Software
Metaverse Licensing: Microsoft Makes a Big Move With Acquisition of Activision Blizzard
By Gary Symons TLL Editor in Chief Microsoft says building the metaverse is a big reason it acquired gaming company Activision Blizzard this week for $68.7 billion. While Microsoft says gaming is also very important to the company, which also produces the Xbox and runs the DirectX gaming platform, the company says the long-term vision is on becoming a major player in the … [Read more...] about Metaverse Licensing: Microsoft Makes a Big Move With Acquisition of Activision Blizzard
Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game
By Allison Watkinson TLL Reporter Electronic Arts has launched an expansive update to its licensed mobile game EA SPORTS FIFA Mobile, setting it up for live service for years to come. The game is produced under license from FIFA, and is among the world's most popular mobile sports games. The latest major update to FIFA Mobile provides an extensive overhaul and enhancements … [Read more...] about Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game
Video Game Licensing: PMI Wins Toy License For The Brawl Stars Brand
The Israeli toymaker PMI has won the rights to produce toys for the popular Brawl Stars brand from Supercell and LINE FRIENDS. “A big shout-out to everyone involved in bringing together this exciting new partnership with Supercell," said Boaz Dekel, CEO & Chairman at PMI. "We’re fully geared to roll out a winning line of authentically designed Brawl Stars toy products and … [Read more...] about Video Game Licensing: PMI Wins Toy License For The Brawl Stars Brand
Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony
By Allison Watkinson TLL Reporter Ubisoft and Overlook Events have created an official symphonic concert to celebrate the 15th anniversary of the Assassin's Creed franchise. Ubisoft says the Assassin’s Creed Symphonic Adventure will cover the musical and narrative journey of the Assassin’s Creed games. The concert will feature video montages of the games that are synchonized … [Read more...] about Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony
Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony
By Allison Watkinson TLL Reporter Ubisoft and Overlook Events have created an official symphonic concert to celebrate the 15th anniversary of the Assassin's Creed franchise. Ubisoft says the Assassin’s Creed Symphonic Adventure will cover the musical and narrative journey of the Assassin’s Creed games. The concert will feature video montages of the games that are synchonized … [Read more...] about Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony
Metaverse Licensing: Squishmallows Enter The Roblox World
By Gary Symons TLL Editor in Chief Jazwares is working with game platform Roblox to bring its wildly popular Squishmallows line into the metaverse. But the bigger news might be the developments behind this newest of metaverse licensing deals. Jazwares president Laura Zebersky says the company has created a new division called Jazwares Game Studio to lead the charge … [Read more...] about Metaverse Licensing: Squishmallows Enter The Roblox World
Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox
By Gary Symons TLL Editor in Chief Fashion giant Ralph Lauren is diving headfirst into the metaverse, with a new release of digital fashion on the Roblox platform. Ralph Lauren last week unveiled The Ralph Lauren Winter Escape on Roblox—a first-of-its-kind holiday-themed experience allowing fashion fans to explore the world of Ralph Lauren through the metaverse. The exclusive … [Read more...] about Metaverse Fashion Licensing: Ralph Lauren Unveils Clothing Line on Roblox
Minecraft Smashes Record For YouTube Views
Video gaming is obviously a huge business, but people sometimes forget that watching other people play video games is also a lucrative sector in itself. That was demonstrated again this week as Minecraft surpassed one trillion views on YouTube, making it the most watched game on the platform. Minecraft has been around for a very long time by video game standards, launching in … [Read more...] about Minecraft Smashes Record For YouTube Views
Video Game Licensing: Angry Birds CP Program to Launch With Netflix Series
By Allison Watkinson TLL Reporter Rovio Entertainment and IMG are launching an Angry Birds consumer products program for the upcoming Netflix series Angry Birds: Summer Madness. Rovio is working with CAKE Entertainment on the new series for release next month, and has partnered with sports and media licensing firm IMG for a global CP licensing program. “After more than a … [Read more...] about Video Game Licensing: Angry Birds CP Program to Launch With Netflix Series