The Licensing Letter

Video Games and Software

MGM’s Stargate Providing New Content For ASTROKINGS Game

The crew from MGM's Stargate is back, this time starring as characters in the strategy game ASTROKINGS from Tilting Point and AN Games. MGM says the partner firms are further bridging the gap between the beloved sci-fi universe of Stargate and the immersive real-time strategy, massively multiplayer mobile game, ASTROKINGS. In ASTROKINGS, players clash with rivals in cosmic … [Read more...] about MGM’s Stargate Providing New Content For ASTROKINGS Game

Kristen Gray Promoted to Lead Konami Cross Media

Konami Digital Entertainment has appointed Kristen Gray to run its New York-based Konami Cross Media division. Gray, who previously worked for Konami as General Manager and Senior VP of Operations, will succeed Yuta Kose, who has been named President of Los Angeles-based Konami Digital Entertainment, Inc. Konami says Gray has a proven track record of success working with its … [Read more...] about Kristen Gray Promoted to Lead Konami Cross Media

Magic: The Gathering Crossovers With Fortnite and Street Fighter

Saying "Magic is the core of our business," Hasbro's Wizards of the Coast division has announced major crossover deals between its Magic: The Gathering Products with video games Fortnite and Street Fighter. WotC says those activations will happen in 2022, around the same time it plans to release the upcoming Magic: The Gathering animated series on Netflix. Magic: The … [Read more...] about Magic: The Gathering Crossovers With Fortnite and Street Fighter

Xbox Named Gaming Partner For English Football Teams

The Microsoft-owned Xbox gaming platform has been named the official partner of England's national football teams. The multi-year partnership covers the Lionesses team, the eLions esports team, and the Three Lions team, as well as Wembley Stadium. Xbox has committed to a grassroots gaming campaign with The Football Association (FA), creating exciting experiences for football … [Read more...] about Xbox Named Gaming Partner For English Football Teams

Ashley Maidy Appointed Head of CP At Riot Games

By Gary Symons TLL Editor in Chief Riot Games says it has appointed Ashley Maidy as its new Head of Global Consumer Products. Riot is the gaming developer and publisher known for global hit PC games such as League of Legends and VALORANT, both of which have become major vehicles for licensing deals and consumer products. With CP becoming such a big part of the company's … [Read more...] about Ashley Maidy Appointed Head of CP At Riot Games

Ubisoft Tags Tinderbox To Rep Top Video Games

The acclaimed French video game company Ubisoft says it has engaged  Tinderbox to represent top selling games Just Dance and Far Cry for licensing across Europe. Tinderbox is the digital division of the global licensing firm Beanstalk, and says its brief includes extending the brands of these two popular games into other categories. “We are thrilled to be partnering with … [Read more...] about Ubisoft Tags Tinderbox To Rep Top Video Games

Hasbro Hits Home Run For Q2 Revenue

The global play and entertainment conglomerate Hasbro, Inc. smashed its revenue targets for Q2, sending the company's stock soaring. "Hasbro delivered an excellent second quarter, with revenues up 54% versus the second quarter of last year and 9% versus pro forma second quarter 2019," said Brian Goldner, Hasbro’s chairman and CEO. This is the second reporting period since … [Read more...] about Hasbro Hits Home Run For Q2 Revenue

US Air Force Takes Wing With Dignitas For Esports

The esports company Dignitas, a division of New Meta Entertainment, has announced a partnership with the US Air Force. Under the agreement, the USAF becomes the Official Military Service Partner of Dignitas, and will work alongside Dignitas to showcase the entities’ shared competitive spirit through educational, inspirational, and interactive content featuring Dignitas … [Read more...] about US Air Force Takes Wing With Dignitas For Esports

Technicolor Engages Brecht Group For Brand Licensing

Technicolor announced this week it has hired The Brecht Group to identify new licensing opportunities, and to facilitate its licensing operations in the US and Canada. Technicolor is a worldwide technology leader in the creation and seamless delivery of extraordinary entertainment experiences. By uniting industry-leading artistry with world-class innovation, the company and … [Read more...] about Technicolor Engages Brecht Group For Brand Licensing