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Artist Maureen Claffy Signs With 2020Brands

2020Brands announced this week it will be representing popular Chicago-born artist Maureen Claffy, who produces large scale, mixed-media modern art that speaks to the soul.  “Her work pairs reverence for what spiritually connects us—family, love—with… . . . read more

MDR Appointed To Rep Paul Frank

Following Futurity Brands’ acquisition of Paul Frank, MDR Brand Management has been appointed to further build on the iconic property. The partnership with MDR begins in South East Asia, Korea and India, with the remit… . . . read more

Canada’s Native Shoes Signs Deal With a Crayola Crayon

The purpose-led footwear brand Native Shoes has announced a limited-edition collaboration with Crayola, celebrating the brands’ shared creativity. Drawing inspiration from Crayola bold and iconic colors, the spring range spans 11 of Native Shoes’ best-loved… . . . read more

TLL Editor To Speak On NFTs At RAVE ArtExpo New York

The Licensing Letter’s Editor in Chief Gary Symons will join a panel at the RAVE ArtExpo New York, as the art world tries to unravel the mysteries of Non-Fungible Tokens, better known as NFTs. Appropriately… . . . read more

NERDS Sponsors Rube Goldberg Machine Contest … For Nerds

RUBE GOLDBERG MACHINE CONTEST WINNERS ANNOUNCED IN 2021 VIRTUAL CHALLENGE There’s something endlessly fascinating about Rube Goldberg machines, those insane chain-reaction contraptions that accomplish simple tasks in hilariously over-complicated ways, using everyday objects. While not… . . . read more

Keen Shoes and Jerry Garcia Take On Climate Change, In Style

Shoemaker KEEN and the Jerry Garcia Family have expanded the company’s branded collection of sandals and sneakers, featuring Jerry Garcia’s artwork, in a campaign to save the Tongass temperate rainforest. The Tongass is considered the… . . . read more

Brands Taking A Deep Dive Into NFT Market

By Gary Symons TLL Editor in Chief As many have predicted, the licensing industry and in particular companies involved with collectibles like comics and trading cards, have dived headfirst into the world of Non-Fungible Tokens,… . . . read more

Special Report: The Downside of NFTs

By Gary Symons TLL Editor in Chief If you’re like me, you’ve likely been reading about the recent NFT craze and wondering if these ‘Non-Fungible Tokens’ will be used in the licensing industry as a… . . . read more

Sesame Street Joins Blank Slate Art Platform

Sesame Street is the first brand to launch as part of “Blank Slate,” a new platform partnership between Champion Athleticwear and Foot Locker, Inc. The platform taps notable artists and content creators to bring exclusive… . . . read more

University of Cambridge Unveils Licensing Plans

Globally renowned university Cambridge is set for a busy year of licensing programs, with plans unveiled this week by UK agent The Point.1888 and Fitzwilliam Museum Enterprises (FME), the Cambridge subsidiary responsible for licensing. The… . . . read more


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