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The Top 50 NFL Player Sales List

It should come as no surprise that, after leading Tampa Bay to a Super Bowl title, quarterback Tom Brady is again leading in NFL player retail sales heading into the new season. The NFLPA Top 50 Player Sales List is the only verified list of retail sales by player, and this month’s quarterly sales rankings features a mix of new and familiar faces, including perennial best-selling players, rising new veterans, and exciting rookies making their debut heading into the 2021-22 season. Main Takeaways: 10 new players appear in the quarterly sales rankings; Tom Brady and Patrick Mahomes continue to dominate, placing 1 & 2; Retail sales based on player licensing continues its momentum, following a record sales year in 2020. The NFL Players Association says its first list for 2021 is based… . . . read more

Dolly Parton Releases New Perfume With Scent Beauty

Dolly Parton announced this week the release of her first-ever signature fragrance in partnership with Scent Beauty, the world’s first multi-brand e-commerce platform for bespoke fragrances. The fragrance was developed through partnerships facilitated by Dolly’s licensing representative IMG. Called Scent From Above, the new perfume “is butterflies, hearts and hope,” says Parton, who remains the most awarded and arguably the most popular country music star of all time. “I call my Dolly perfume ‘Scent from Above’ because it is excellently heavenly,” Parton added. “I hope you feel as blessed and as pretty as I do when you wear it!” Stephen Mormoris, CEO of Scent Beauty said the fragrance “transports us to a place where everything is possible. Flowers blossom with rhinestone hearts and playful butterflies. Notes of mandarin, peony blossoms, jasmine,… . . . read more

Authentic Brands Group Files For $10 Billion IPO

Authentic Brands Group has filed for an Initial Public Offering (IPO) that values the global licensing giant at $10 billion. ABG owns several fashion and sports brands around the world, and has now filed papers stating its intention to sell $100 million worth of stock at a valuation of roughly $10 billion. However, the number of shares to be offered is likely just a benchmark, required by the New York Stock Exchange, and will probably change prior to the IPO. ABG was founded in 2010 by Jamie Salter, and has grown rapidly to become a behemoth in the global branding and licensing industry. The company now has a portfolio of more than 30 top apparel, sports, and celebrity brands that jointly generate more than $14 billion in retail sales. The… . . . read more

Kathy Ireland Declares War on Germs With AERAS Partnership

If cleanliness really is next to godliness, then surely Kathy Ireland just got a guaranteed spot in heaven. The fashion icon and business owner says she’s partnering with tech firm AERAS on a new product allowing consumers to sanitize everything from door handles, to shopping carts, to gas pumps. The partnership has been struck between AERAS and kathy ireland Worldwide (KIWW). The newest product in AERAS’ integrated offerings, the AERAS-Micro by kathy ireland is designed for sanitizing frequently handled objects without causing any damage. AERAS-Micro is  safe to use on papers, legal documents, cash, electronics and touch screens, and is both convenient and effective. Its compact design allows for a 30 mL tank of sanitizer, and its micro-USB charger allows for convenient charging capabilities and more than two hours of uninterrupted… . . . read more

NFL Star Russell Wilson Quarterbacking Spin Master Toy Launch

Superstar quarterback Russell Wilson of the Seattle Seahawks is teaming up with Spin Master to launch its new Aerobie Sonic Fin Football.  Engineered for superior performance, the Sonic Fin Football lets kids throw like a pro, faster and farther than ever before! Spin Master says kids and adults alike will be able to “go long … really long … because  the innovative design of this toy football creates aerodynamic lift in the air, resulting in throws traveling up to 100 yards, the entire length of a football field! Outfitted with a custom calibration ring that increases the spin rate to improve distance, the Sonic Fin Football adjusts for both right- and left-handed throwers and creates a cool sonic sound when whizzing through the air, adding to the fun.  QB Russell Wilson Says Sonic… . . . read more

Influencer Hyram Yarbro Goes Green With Skincare Line

In a deal brokered by Semaphore Licensing, social media influencer Hyram Yarbro has partnered with the green skincare company The INKEY List to produce a new product line, Selfless by Hyram. Yarbro has more than 12 million fans on YouTube and TikTok, and says he jumped at the chance to work on a project that provides a high value product for his followers, while at the same time helping the planet. “Through Selfless by Hyram I want to connect the beauty industry with social change,” Yarbro says. “My goal is to help people by not only creating high quality skincare with incredible formulations, but to also give people an opportunity to empower others around the world who are impacted by some of the biggest global issues known to our generation…. . . . read more

NFL Develops Costume Line With Jerry Leigh

The National Football League and the NFL Players’ Association want fans to really get into this football season, and how better than to actually get into costume as your favorite player? That idea is the concept behind the partnership with Jerry Leigh of California Inc., a design and branding firm that is designing a range of NFL-inspired costumes for adults, kids and even pets, in a deal brokered by Mix Licensing Group. By combining the depth of the NFLPA roster and the power of the NFL teams, Jerry Leigh says it will develop innovative products including muscle tops, bottoms, sets, role play dresses, and role play accessories in men’s, women’s, youth, infant/toddler, and pet sizes. The product line will be available everywhere from NFL team stores to mass retailers just in… . . . read more

FanGirl Inks Opal Lee Deal Ahead of Juneteenth Events

The non-profit Unity Unlimited, Inc. and the 94-year-old social impact leader Opal Lee have selected FanGirl Consulting and Brand Management to develop brand strategies for the following areas: Consumer Products licensing, Brand Partnerships, and Sponsorship activations. Juneteenth, also known as Emancipation Day and celebrated on June 19th, is the oldest nationally celebrated commemoration of the ending of slavery in the United States. The day of commemoration marks the declaration of General Order No.3 which enforced Abraham Lincoln’s Emancipation Proclamation, almost two and a half years after the official proclamation was made. Opal Lee has made it her life’s mission to bring awareness to the effort to raise Juneteenth to an officially recognized national holiday. In 2016, at the age of 90, Lee launched the campaign Opal’s Walk 2 DC, walking… . . . read more

EA Tees Off On New Partnership With PGA

Electronic Arts Inc., the leading producer of sports-based video games, has entered into a sweeping partnership with the PGA of America, allowing it to portray all four of the major championships in professional golf. As well, EA’s new EA Sports PGA Tour will include members of the Team of 20 PGA Club Professionals, and will feature in-game golf tutorials inspired by real-life PGA golf coaches. The new game, debuting in Spring 2022, will be the exclusive home of all four of golf’s major championships: The Masters Tournament, PGA Championship, U.S. Open Championship and The Open Championship. Golf fans can also compete at the biggest PGA TOUR events, as they strive to build a legendary career. EA SPORTS is partnering with the PGA of America to allow players to virtually experience… . . . read more

Hit Show Friends Is Back … As A LEGO Set

The hit show Friends is back, as HBO Max announced May 13 that the long awaited one-episode special Friends: The Reunion, is will air on May 27—and LEGO fans can commemorate the occasion with a LEGO set that depicts the two adjoining apartments where most of the series was filmed. LEGO Group has just revealed details of its new LEGO F.R.I.E.N.D.S Apartments Set, using a beefy 2,048 bricks that allow fans to build their favorite scenes from one of the most popular comedy series in history. But first, the show. Stars Jennifer Aniston, Courtenay Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer have all returned to the same soundstage where the original show was filmed, but they’re coming with reinforcements. In addition to the original core cast, Friends: The… . . . read more