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Celebrity Licensing: WWE Pumped Over License Extension With Mattel

World Wrestling Entertainment (WWE) says it’s pumped over a newly signed, multi-year extension of its global master toy agreement with Mattel. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy… . . . read more

Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye

Semaphore Licensing has signed up a hugely influential TikTok star, who promotes toy products to more than 9 million followers. Faye is a model and actress who migrated to TikTok, creating short videos about various… . . . read more

Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection

The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under… . . . read more

Nelvana Partnering With Canadian Influencers

The content company Nelvana says it’s teamed up with Kin Community Canada to bring global licensing deals to two top content creators from Kin’s roster. Under the agreement Nelvana will be securing global distribution and licensing… . . . read more

HRH Queen Elizabeth II Launches Royal Dog Treats

Given the British Queen’s love of Corgis, wasn’t it just a matter of time before she launched her own royal line of dog treats? The 95-year-old monarch has given her approval for a line of… . . . read more

The Top 50 NFL Player Sales List

It should come as no surprise that, after leading Tampa Bay to a Super Bowl title, quarterback Tom Brady is again leading in NFL player retail sales heading into the new season. The NFLPA Top… . . . read more

Dolly Parton Releases New Perfume With Scent Beauty

Dolly Parton announced this week the release of her first-ever signature fragrance in partnership with Scent Beauty, the world’s first multi-brand e-commerce platform for bespoke fragrances. The fragrance was developed through partnerships facilitated by Dolly’s licensing… . . . read more

Authentic Brands Group Files For $10 Billion IPO

Authentic Brands Group has filed for an Initial Public Offering (IPO) that values the global licensing giant at $10 billion. ABG owns several fashion and sports brands around the world, and has now filed papers… . . . read more

Kathy Ireland Declares War on Germs With AERAS Partnership

If cleanliness really is next to godliness, then surely Kathy Ireland just got a guaranteed spot in heaven. The fashion icon and business owner says she’s partnering with tech firm AERAS on a new product… . . . read more

NFL Star Russell Wilson Quarterbacking Spin Master Toy Launch

Superstar quarterback Russell Wilson of the Seattle Seahawks is teaming up with Spin Master to launch its new Aerobie Sonic Fin Football.  Engineered for superior performance, the Sonic Fin Football lets kids throw like a pro,… . . . read more


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