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Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike

NBA star LeBron James was a huge fan of Post Cereals’ Fruity PEBBLES as a kid, and now he’s teaming up with Nike and Post to celebrate the brand. In a three-way collaboration, the parties… . . . read more

Celebrity Licensing: David Beckham Joins New Team In Deal With Authentic Brands

By Gary Symons TLL Editor in Chief The star athlete turned entrepreneur David Beckham has signed a strategic partnership with licensing juggernaut Authentic Brands Group. ABG is now a co-owner of the Beckham brand, and… . . . read more

Celebrity Licensing: Justin Bieber Collab Boosts Fortunes For Tim Hortons

By Gary Symons TLL Editor in Chief When the donut chain Tim Horton’s signed a deal last November with pop superstar Justin Bieber (pictured here in a promotional photo), it brought together two Canadian icons,… . . . read more

Music Licensing: MDR Keeping Amy Winehouse Legacy Alive

British audio brand Roberts is collaborating with the Amy Winehouse Foundation to celebrate the late star’s legacy. MDR Brand Management is teaming up with the British audio brand Roberts to celebrate the musical legacy of… . . . read more

Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats

Duncan Hines has signed a sweet deal with international country music superstar Dolly Parton on the release of a licensed baking collection. The partnership was facilitated by licensing agency IMG, which represents Dolly Parton. IMG… . . . read more

Celebrity Licensing: UFC Tag Teams With Under Armour and The Rock

By Allison Watkinson TLL Reporter UFC has announced a new licensing deal that names the performance brand Project Rock as their official footwear partner. Project Rock was created by former UFC athlete, entrepreneur, and actor… . . . read more

Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards

By Gary Symons TLL Editor in Chief If you can’t beat ’em, join ’em. The venerable Topps trading card business has agreed to an acquisition offer from Fanatics … the same company that yanked its… . . . read more

Celebrity Licensing: Schwarzenegger Plays Super Santa to World of Tanks Fans

By Gary Symons TLL Editor in Chief If you’re going to get a celebrity to appear in a video game about tanks, it makes sense to choose one like Arnold Schwarzenegger—who actually owns one. That’s… . . . read more

Celebrity Licensing: Magna-Tiles Go Full Hippy With Grateful Dead Partnership

The tech toy company CreateOn has partnered with the Grateful Dead, using the band’s cover art for its collectible Magna-Tiles. Since its founding two years ago, CreateOn, has continued to grow its portfolio of play… . . . read more

Celebrity Licensing: Starbucks and Taylor Swift Collab on ‘Taylor’s Latte’

By Gary Symons TLL Editor in Chief Starbucks scored a big win on a celebrity licensing deal over the weekend, as ‘Swifties’ flocked to the world’s most popular barista chain for a Taylor Swift-themed Grande… . . . read more


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