The National Football League and the NFL Players’ Association want fans to really get into this football season, and how better than to actually get into costume as your favorite player? That idea is the… . . . read more
FanGirl Inks Opal Lee Deal Ahead of Juneteenth Events
May 25, 2021
The non-profit Unity Unlimited, Inc. and the 94-year-old social impact leader Opal Lee have selected FanGirl Consulting and Brand Management to develop brand strategies for the following areas: Consumer Products licensing, Brand Partnerships, and Sponsorship… . . . read more
EA Tees Off On New Partnership With PGA
May 17, 2021
Electronic Arts Inc., the leading producer of sports-based video games, has entered into a sweeping partnership with the PGA of America, allowing it to portray all four of the major championships in professional golf. As… . . . read more
Hit Show Friends Is Back … As A LEGO Set
May 13, 2021
The hit show Friends is back, as HBO Max announced May 13 that the long awaited one-episode special Friends: The Reunion, is will air on May 27—and LEGO fans can commemorate the occasion with a LEGO… . . . read more
Update: Jerry Garcia’s Rainforest Benefit Sandals Sell Out in Hours
May 7, 2021
“Somebody has to do something, and it’s incredibly pathetic that it has to be us.” –Jerry Garcia, Rainforest Benefit Concert Press Conference, September 1988 A collection of limited edition sandals offered by shoemaker KEEN Inc…. . . . read more
Adidas Snags Deal With Number One NFL Draft Pick
April 30, 2021
Adidas’ bet on NFL prospect Trevor Lawrence appears to be paying off so far, as the collegiate star from Clemson was the No. 1 overall draft pick by the Jacksonville Jaguars on Thursday. Adidas announced… . . . read more
Roblox Star Signed By Semaphore
April 27, 2021
As video gaming overtakes film and television in popularity, agencies and licensors are increasingly hiring on gaming celebrities to promote their brands. That’s the case with Megan ‘Megan Plays’ Letter, who has just joined the growing… . . . read more
CreateOn Partners With The Beatles
April 27, 2021
The creative people at CreateOn have entered into a partnership to create The Beatles Collection, featuring classic imagery from the Beatles era. With individual Magna-Tiles depicting album covers and classic images, The Beatles Collection represents… . . . read more
Marilyn Monroe Makeup Line Launched By Besamé
April 23, 2021
Marilyn Monroe, one of the 20th century’s most celebrated actors, just got her own makeup line via a partnership with Authentic Brands Group, owner of the brand. Bésame Cosmetics, an LA-based brand, known for glamorous… . . . read more
Influencer Charlotte M Signs Maurizio Distefano As Licensing Agent
April 22, 2021
In the days of social media influencers, a top ‘property’ like YouTube star Charlotte M can be just as big a deal in the licensing industry as a corporate or entertainment brand … even at… . . . read more