The Italian licensing firm Maurizio Distefano Licensing (MDL) has begun its partnership with Global Merchandising Services with a slate impressive deals, including several iconic musical artists and the brand of British celebrity chef Gordon Ramsay. Thanks… . . . read more
Maurizio Distefano Licensing Inks Four Key Deals Through Global Merchandising Services
March 22, 2021
‘Ted Lasso’ To Join FIFA Face-Off Celebrity Gaming Show
March 19, 2021
Global gaming giant Electronic Arts has jumped the divide between esports and TV sports by developing a new show that will see celebrities going head-to-head in an EA SPORTS FIFA football match, airing live on… . . . read more
Bob Marley Family Inks Deal With Psychedelic Mushroom Company
March 15, 2021
The family of reggae legend Bob Marley has signed a multi-year licensing agreement with Silo Wellness, a company operating in the newly developing psychedelic and functional medical mushroom industry. The deal offers Silo the exclusive… . . . read more
Cardi B Releases Doll, Then Deactivates Her Twitter Account
March 5, 2021
By Gary Symons TLL Editor in Chief The famous and sometimes infamous rapper Cardi B has released her own limited edition fashion doll, and within three minutes the doll had sold out, and Cardi B… . . . read more
YouTube Clones TikTok For March Launch
February 23, 2021
If imitation is the sincerest form of flattery, then TikTok must be positively blushing right now. The spectacular rise of TikTok as a social media and entertainment phenomenon has inspired Alphabet-owned streamer YouTube to face… . . . read more
Hasbro Not Toying Around With Gina Carano
February 16, 2021
By Gary Symons TLL Editor in Chief Talk about a rough week at the office. Toy giant Hasbro says it will no longer produce any toys featuring former Mandalorian star Gina Carano, who plays the part… . . . read more
Viral TikTok Star Doggface Gets Truck Upgrade From 4 Wheel Parts
February 16, 2021
Last fall Idaho man Nathan Apodaca, better known as Doggface, became a viral internet sensation after his car broke down, and he hopped on his longboard to finish his daily commute. Along the way, Doggface… . . . read more
Post Malone Headlining Pokemon 25th Anniversary Concert
February 12, 2021
Pokémon is in a licensing frenzy this year as the company celebrates its 25th anniversary, and this week announced it has come to an agreement with Universal Music Group to have Post Malone star in… . . . read more
ICY PARK: The Third Ivy Park Collection with Beyoncé
February 8, 2021
Pop star and fashion icon Beyoncé has partnered with adidas on their third collection in the ongoing IVY PARK partnership. The latest collection, aptly titled “ICY PARK”, brings the streets to the ski slopes, infusing… . . . read more
Jazwares Tag Teams With UFC For New Collectibles Line
February 8, 2021
Global toy company Jazwares, and UFC, the world’s premier mixed martial arts organization, are teaming up again to bring the world of UFC and mixed martial arts a new line of UFC action figures and… . . . read more