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Experiential

Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More

Notable initiatives around the world from Mattel/IndyCar, Warner Bros./Monlove, Nickelodeon/Red Cross, Sesame Workshop/Suburbia, Fanatics/NFL, and more…


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Experiential

Wrap-Up: Experiential, Promotional & Personalized

The top deals this week, in brief, from King Features, AT&T, HBO, Urban Outfitters, Peeps, Dunkin’ Donuts, Amazon, Scholastic, Global Icons, and more…


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Toys/Games

Show Me the Money: Toycos Report Depressed Sales FY2018

With a few exceptions, every major publicly-traded toyco reported a drop in sales of licensed toys/games. TLL breaks down how the year went for Mattel, Hasbro, Jakks Pacific, Lego, and Funko…


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Best in Show

L.O.L. Surprise! Sweeps Toy & License of the Year Awards

The list of winners from this year’s TOTY awards is topped by none other than MGAE’s L.O.L. Surprise! Plus more from Lego, Mattel, Spin Master, and other category winners…


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Toys & Games

What’s the [Toy] Story? Same as Last Year, Just Better!

Straight from the floor of New York Toy Fair, TLL brings you the latest and greatest in toy trends. They just happen to be the same as last year’s—Only more nuanced, thoughtful, and developed…


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Entertainment/Character

Feature Creatures: Horns, Hooves & Hybrids

Take a moment to recall last year’s feature headline for New York Toy Fair: Blind Bags, Glitter & Poop. This year, we can safely replace the last one with: Unicorns…


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Entertainment/Character

Upcoming 2019 Flicks With Licensing Potential Dominated by Comics & Sequels

Of the 189 upcoming films that TLL has identified as having licensing potential, 27% are based on comics while 28% are original works. And 56% are sequels or reboots…


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Entertainment/Character

Planned Feature Films with Licensing Potential

TLL’s ongoing feature of upcoming movie properties with potential for licensing, updated Dec. 4, 2018…


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Toys & Games

One-Quarter of Top 2018 Holiday Toys are Licensed

Roughly 29% of the top 2018 holiday toys are licensed, according to lists created by Walmart, Target, Amazon, and Kmart…


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Experiential

A New Kind of Constellation, Stage Shows & Sporting Events

NASA finds Godzilla in space; expanded experiences for Star Trek, Peg + Cat, and Trolls; plus, news from cheer, polo, and esports…


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