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Toy Licensing: LEGO and Hasbro Partner on Giant, Transforming Optimus Prime

Leading global toy companies, the LEGO Group and Hasbro, Inc. have united for the first time to bring the Transformers Autobot, Optimus Prime, to life in LEGO form. The licensed LEGO Transformers Optimus Prime set… . . . read more

Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection

By Allison Watkinson TLL Reporter Drag queen icon RuPaul has sashayed into a tiny but fierce licensing deal for miniature figurines with Fisher Price. First introduced in 2019, the Little People Collector brand is part… . . . read more

Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022

Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries will come together to Las Vegas this week in… . . . read more

Licensing Law Shocker: Hawley Targets Disney With Bill To Limit Copyright Protection

If Passed, Law Would Impact All Licensors, Limiting Copyrights to 56 Years By Gary Symons TLL Editor in Chief Senator Josh Hawley is introducing legislation targeting Disney that would have a devastating impact on the… . . . read more

Mr Bean Bumbling Into The Metaverse With NFT Drop

Banijay is making its first foray into the metaverse with an NFT drop for the popular comic character Mr Bean. One of the largest global content producers, Banijay is working in collaboration with FOMO Lab,… . . . read more

BBC Signs Tycoon As Licensing Agent For Hit Show Bluey

By Allison Watkinson TLL Reporter BBC Studios has hired Tycoon to expand licensing for the hit children’s show Bluey into South and Central America. Bluey, an Australian production about a Blue Heeler puppy and his… . . . read more

TOMY Named Master Toy Partner For Little SPOT Book Series

The pre-school toy leader TOMY has been named as the Master Toy Partner for the chart-topping A Little SPOT book series. The deal was secured by Surge Licensing, an entertainment IP development company th­­­­­at grows brands… . . . read more

ZAG’s Miraculous Snags 30 Licensees & Retailers in Mexico

Animation studio ZAG says it has closed with 30 licensees for Miraculous since opening its first Latin American office in Mexico City six months ago. Miraculous – Tales of Ladybug & Cat Noir was ZAG’s first… . . . read more

Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction

Kilburn Lives has announced a partnership with Mattel for a new upcoming immersive attraction, the World Of Barbie. “We were asked to bring Barbie’s playset to life. Who can say no to that opportunity?” said Kilburn… . . . read more

Sustainable Licensing: ZAG’s Miraculous Tackles Plastic Pollution in New Partnership

The superheroes from Miraculous are fighting the evils of plastic pollution in a partnership with The Breteau Foundation. The foundation says it is collaborating with the animation studios ZAG and ON Kids & Family to… . . . read more


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