With a few exceptions, every major publicly-traded toyco reported a drop in sales of licensed toys/games. TLL breaks down how the year went for Mattel, Hasbro, Jakks Pacific, Lego, and Funko…
Best in Show
L.O.L. Surprise! Sweeps Toy & License of the Year Awards
March 4, 2019
The list of winners from this year’s TOTY awards is topped by none other than MGAE’s L.O.L. Surprise! Plus more from Lego, Mattel, Spin Master, and other category winners…
Toys & Games
What’s the [Toy] Story? Same as Last Year, Just Better!
February 25, 2019
Straight from the floor of New York Toy Fair, TLL brings you the latest and greatest in toy trends. They just happen to be the same as last year’s—Only more nuanced, thoughtful, and developed…
Entertainment/Character
Feature Creatures: Horns, Hooves & Hybrids
February 25, 2019
Take a moment to recall last year’s feature headline for New York Toy Fair: Blind Bags, Glitter & Poop. This year, we can safely replace the last one with: Unicorns…
Entertainment/Character
Upcoming 2019 Flicks With Licensing Potential Dominated by Comics & Sequels
December 4, 2018
Of the 189 upcoming films that TLL has identified as having licensing potential, 27% are based on comics while 28% are original works. And 56% are sequels or reboots…
Toys & Games
One-Quarter of Top 2018 Holiday Toys are Licensed
November 26, 2018
Roughly 29% of the top 2018 holiday toys are licensed, according to lists created by Walmart, Target, Amazon, and Kmart…
Experiential
A New Kind of Constellation, Stage Shows & Sporting Events
October 26, 2018
NASA finds Godzilla in space; expanded experiences for Star Trek, Peg + Cat, and Trolls; plus, news from cheer, polo, and esports…
Entertainment/Character
NYCC 2018: A Bigger, Badder Nostalgia Rush
October 10, 2018
Now in its 13th year, NYCC emerged bigger than ever before as an estimated 250,000 attendees swarmed the city. Our editor shares her impressions of the show and top takeaways…
Experiential
Experiential & Content Initiatives: From Theme Parks to Boxing Matches
September 4, 2018
New partnerships between CBS x Six Flags, eOne x Alibaba, expansion from Funko, Bandai Namco, and Koso Rose Media, plus the big take-aways from the Logan Paul x KSI match…
Digital Content
Content Kings: Cloudco, Streaming & Services
August 21, 2018
American Greetings rebrands, Disney releases new details about its upcoming streaming service, WarnerMedia gets two new streamers, and NBCUniversal might be getting in the game…