Leading global toy companies, the LEGO Group and Hasbro, Inc. have united for the first time to bring the Transformers Autobot, Optimus Prime, to life in LEGO form. The licensed LEGO Transformers Optimus Prime set… . . . read more
Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
By Allison Watkinson TLL Reporter Drag queen icon RuPaul has sashayed into a tiny but fierce licensing deal for miniature figurines with Fisher Price. First introduced in 2019, the Little People Collector brand is part… . . . read more
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022
Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries will come together to Las Vegas this week in… . . . read more
Licensing Law Shocker: Hawley Targets Disney With Bill To Limit Copyright Protection
If Passed, Law Would Impact All Licensors, Limiting Copyrights to 56 Years By Gary Symons TLL Editor in Chief Senator Josh Hawley is introducing legislation targeting Disney that would have a devastating impact on the… . . . read more
BBC Signs Tycoon As Licensing Agent For Hit Show Bluey
By Allison Watkinson TLL Reporter BBC Studios has hired Tycoon to expand licensing for the hit children’s show Bluey into South and Central America. Bluey, an Australian production about a Blue Heeler puppy and his… . . . read more
TOMY Named Master Toy Partner For Little SPOT Book Series
The pre-school toy leader TOMY has been named as the Master Toy Partner for the chart-topping A Little SPOT book series. The deal was secured by Surge Licensing, an entertainment IP development company that grows brands… . . . read more
ZAG’s Miraculous Snags 30 Licensees & Retailers in Mexico
Animation studio ZAG says it has closed with 30 licensees for Miraculous since opening its first Latin American office in Mexico City six months ago. Miraculous – Tales of Ladybug & Cat Noir was ZAG’s first… . . . read more
Sustainable Licensing: ZAG’s Miraculous Tackles Plastic Pollution in New Partnership
The superheroes from Miraculous are fighting the evils of plastic pollution in a partnership with The Breteau Foundation. The foundation says it is collaborating with the animation studios ZAG and ON Kids & Family to… . . . read more