Leading global toy companies, the LEGO Group and Hasbro, Inc. have united for the first time to bring the Transformers Autobot, Optimus Prime, to life in LEGO form. The licensed LEGO Transformers Optimus Prime set… . . . read more
Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
May 11, 2022
By Allison Watkinson TLL Reporter Drag queen icon RuPaul has sashayed into a tiny but fierce licensing deal for miniature figurines with Fisher Price. First introduced in 2019, the Little People Collector brand is part… . . . read more
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022
May 11, 2022
Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries will come together to Las Vegas this week in… . . . read more
Licensing Law Shocker: Hawley Targets Disney With Bill To Limit Copyright Protection
May 10, 2022
If Passed, Law Would Impact All Licensors, Limiting Copyrights to 56 Years By Gary Symons TLL Editor in Chief Senator Josh Hawley is introducing legislation targeting Disney that would have a devastating impact on the… . . . read more
Mr Bean Bumbling Into The Metaverse With NFT Drop
May 9, 2022
Banijay is making its first foray into the metaverse with an NFT drop for the popular comic character Mr Bean. One of the largest global content producers, Banijay is working in collaboration with FOMO Lab,… . . . read more
BBC Signs Tycoon As Licensing Agent For Hit Show Bluey
May 5, 2022
By Allison Watkinson TLL Reporter BBC Studios has hired Tycoon to expand licensing for the hit children’s show Bluey into South and Central America. Bluey, an Australian production about a Blue Heeler puppy and his… . . . read more
TOMY Named Master Toy Partner For Little SPOT Book Series
May 3, 2022
The pre-school toy leader TOMY has been named as the Master Toy Partner for the chart-topping A Little SPOT book series. The deal was secured by Surge Licensing, an entertainment IP development company that grows brands… . . . read more
ZAG’s Miraculous Snags 30 Licensees & Retailers in Mexico
May 3, 2022
Animation studio ZAG says it has closed with 30 licensees for Miraculous since opening its first Latin American office in Mexico City six months ago. Miraculous – Tales of Ladybug & Cat Noir was ZAG’s first… . . . read more
Experiential Licensing: Mattel and Kilburn Launch World of Barbie Attraction
May 3, 2022
Kilburn Lives has announced a partnership with Mattel for a new upcoming immersive attraction, the World Of Barbie. “We were asked to bring Barbie’s playset to life. Who can say no to that opportunity?” said Kilburn… . . . read more
Sustainable Licensing: ZAG’s Miraculous Tackles Plastic Pollution in New Partnership
April 26, 2022
The superheroes from Miraculous are fighting the evils of plastic pollution in a partnership with The Breteau Foundation. The foundation says it is collaborating with the animation studios ZAG and ON Kids & Family to… . . . read more